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Podcast by Joe Apfelbaum
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A Q&A podcast interviewing the CEO of Ajax Union, Joe Apfelbaum, about his book “High Energy Marketing.” Each episode will review a different chapter of Joe’s book sharing valuable tips on everything you need to know to properly grow your business online.
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The Breakthrough Maze is a show hosted by Joe Apfelbaum focused on helping anonymous callers overcome roadblocks. Bringing his experience of working with coaches and the many times entrepreneurs have asked Joe for guidance he began to consider ways to expand his impact. Using Facebook live to invite anonymous callers to his conference line Joe invests his undivided attention towards helping small business owners, entrepreneurs and thought leaders take their life to the next level by overcomi ...
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The Ajax Union B2B Marketing Podcast, features the fastest growing companies in the US and our CEO Joe Apfelbaum speaks to the CEO’s about what they did to grow their business from a sales and marketing perspective. We don’t want tips, we want you to show us how you did it. Joe takes them through a journey where you can discover what they did to grow their companies to double in a few years and some to 10x. Joe got inspired to interview 178 CEO’s and leaders of this years INC 5000 after spea ...
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Ajax Union is a full service digital marketing agency based in Brooklyn, New York.
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Step into the AI arena with Brand Bots, a new podcast that showcases the latest in AI from a marketing perspective. Featuring focused conversations with marketing experts, each episode synthesizes today's AI developments into actionable strategies that you and your teams can implement today. Guests include AI experts, developers, creators, and best-in-class marketers translating their own AI implementation strategies into easy-to-follow workflows. Whether you're starting out or scaling up, w ...
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Leveraging AI to Transform Your LinkedIn and Business Strategies with Ajax CEO, Joe Apfelbaum.
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Today, we're speaking with Joe Apfelbaum, CEO and founder of Ajax Union, a B2B digital marketing agency based in Brooklyn, NY. Joe is a dynamic business strategist, LinkedIn trainer, and AI expert and developer. He frequently shares his insights on digital marketing, professional networking, and personal development through seminars, webinars, and …
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Today we're speaking with Caleb Ward, the mind behind Curious Refuge, a company that stands at the forefront of integrating AI into creative filmmaking, marketing and education. Caleb has spent over a decade in filmmaking across editing, production, animation, and visual effects pipelines. His journey took a significant turn with the advent of gene…
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Dave Clark is a filmmaker and creative force who's directed commercials for major brands along with multiple narrative films, including his 2019 feature, 'After She Wakes.' Dave recently released a must-watch short film called ‘Another’ which is not only terrifying and beautifully made, but a great example of blending AI with live action filmmaking…
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Today we welcome Matt Lorrain, the Global Head of Creative Innovation at Google. With a career spanning over 16 years at Google, Matthieu has cemented his status as a pivotal figure in the intersection of emerging technology and storytelling. Matt works across product, design & partnerships to invent the next-generation of content experiences and h…
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Today, we're thrilled to have a special guest, Philip Maggs, Creative Director and Head of New Horizons at Superside. Superside is the leading Creative-as-a-Service (CaaS) company, and has been pivotal in assisting over 450 ambitious brands in achieving outstanding design and creative outcomes at scale. From major corporations like Meta, Google, an…
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Welcome to Brand Bots. Today, we're thrilled to welcome Howard Gray, the CEO and Founder of Wavetable. Wavetable is a creative studio that partners with brands & talent to unlock their hidden potential by building educational ventures and brand experiences through consulting, coaching, courses, and consultation. They work with a variety of heavy hi…
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Dave Clark is a filmmaker and creative force who's directed commercials for major brands along with multiple narrative films, including his 2019 feature, 'After She Wakes.' In the marketing world, you probably know Dave best by the stunning AI spec ads he's done on Nike, Adidas, and Tesla. If you haven't, head down to the show notes below and watch…
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Rory Flynn is a Midjourney power user who makes some of the most explosive AI art that you're likely to find on the internet. His journey spans from head of client acquisition at Commerce 12 to co-running his AI consultancy, Systematiq. Rory has mastered Midjourney to an intensely detailed degree and has shared his findings in a series of downloada…
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Welcome to Brand Bots - an AI marketing podcast designed to teach you how to implement AI into your marketing business. Google CEO Sundar Pichai said that the advent of AI would be more revolutionary than electricity or fire ... FIRE. If the CEO of Google says this is more important than fire, it's pretty f**king important. The truth is AI is devel…
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When it comes to getting an ROI from marketing, you have to use technologies to help you figure out what is working and what is not working. In this episode, Joe and Tami discuss the three types of key marketing technologies every business needs, what they do, how to leverage them for business growth, and more!…
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Did you know that 80% of referrals turn into an actual meeting with a prospect? But only 11% of salespeople ask for referrals. In this episode, Joe and Tami talk about the importance of asking for referrals, tactics to earn referrals, assets you should share to get referrals, creating a process for earning referrals, and more!…
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What is retargeting and why is it important? In this episode, Joe and Tami talk about what retargeting is, how it plays a role in your marketing funnel, how to leverage it on your ideal clients, what it costs, some common examples of retargeting, and more!由Ajax Union
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What’s the difference between cold-email prospecting and opt-in email lists? In this episode, Joe and Tami go over what cold email prospecting is, what opt-in based emailing is, examples of each, how their strategies differ, how to create lists for each, how to leverage both to grow your business, and more!…
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Are Facebook ads the same as any other ads? Nope! In this episode, Joe and Tami discuss how Facebook ads are different, why they are effective, how they differ from Google Adwords, the specific challenges associated with Facebook ads, the different kinds of audiences you can create on Facebook, and much more!…
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If you want more influence, more authority, and increased credibility you must leverage LinkedIn which now has over 800 million professionals and growing at the rate of 2 new members every second. In this episode, Joe and Tami talk about the importance of leveraging LinkedIn, how to develop a LinkedIn strategy, the 4 ways to leverage LinkedIn, how …
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How can you successfully navigate different social media platforms to grow your business? In this episode, Tami and Joe discuss what you need to know about the most popular social media platforms. They talk about the best social media platforms for B2B business, the ones that you should use for your business, the types of people that use each socia…
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If you want to start generating traffic organically, then you’ll need to learn all about SEO! In this episode, Joe and Tami talk about what search engine optimization is, how to start an SEO campaign, how to monetize your traffic, tools you can use, the different types of SEO, and how to leverage each type to grow your business.…
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If you want to start testing your keywords for your paid and organic strategy, you’re going to need to understand the basics of PPC and Google Adwords. In this episode, Joe and Tami talk all about paid advertising, search engine optimization, how to test keywords, and more!由Ajax Union
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Once you have your marketing funnel set up, all you need is traffic. In this episode, Joe and Tami talk about the three main traffic sources for leads: search engines, social media, and email marketing. They discuss each traffic source in detail, how you can get leads from each, how to leverage them to grow your business, how to figure out how your…
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What gets measured gets done! What gets measured gets managed. In this episode, Joe and Tami talk about the importance of marketing analytics, what metrics you should track, what those metrics tell you about your business, and how you can use them to make decisions for your business.由Ajax Union
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What’s email logic and why do you need it? In this episode, Tami and Joe discuss everything you need to know about creating the right email automations. They talk about what kinds of emails you should have, what kinds of waiting conventions you should install, how to end your automations, and how to strategize multiple automations to nurture your l…
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Should you use a webinar to promote your business? In this episode, Joe and Tami talk about what webinars are, how to decide if your business could benefit from having one, the pros of having one, how to leverage webinars to expand your influence, and more.由Ajax Union
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A lead magnet is a marketing asset that compels a lead to give you their contact information in exchange for value. In this episode, Tami and Joe talk about what lead magnets are, how to use them at every step of the funnel, why they’re important, how to generate ideas for lead magnets, and much more.…
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A landing page is a website that is one page that has a specific purpose. In this episode, Tami and Joe talk about what landing pages are, how they’re different from websites, how they’re used, when you should use them, and much more.由Ajax Union
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Do you still need a website these days? With the rise of social media, some people say that your LinkedIn profile is more important than your website. In this episode, Tami and Joe discuss what websites are for, how they play a role in your marketing funnel, how they aid in talent acquisition, and why they are an important touchpoint for all of you…
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What is a style guide and a marketing brief? Tami and Joe answer these questions and talk about the importance of having both when you execute your marketing strategy. They discuss what style guides and marketing briefs include and how they inform your marketing on a day-to-day basis.由Ajax Union
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So you have your marketing strategy, but do you have your assets? In this episode, Tami and Joe talk about the best ways to prepare content for all your marketing. They discuss the importance of creating content per stage in the marketing funnel, understanding your target audience’s pain points, creating strategy briefs, and more.…
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What is a marketing funnel? Tami and Joe talk about what marketing funnels are, what stages they have, the kinds of content you should create for each stage, how to build trust, when to sell, and more!由Ajax Union
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Marketing is about testing. In this episode of "High Energy Marketing," Tami and Joe talk about why testing is so important in marketing, how to come up with a testing budget, how long testing should last, ROI, and more!由Ajax Union
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https://joeapfelbaum.com/wp-content/uploads/2022/05/AreYourTriggered-BreakthroughMaze.mp3 In this episode, Joe Apfelbaum has a 5 minute coaching session about how to stay centered before we get triggered. There are three moments in our life that trigger us and understanding those moments will help us take a breath and create more awareness. This in…
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How do you know how much to invest in marketing? Tami and Joe talk about some of the key factors to consider before investing in your marketing budget, the five elements of a marketing budget, and one-time vs reoccurring investments!
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Is every contact a lead? Tami and Joe talk about the difference between a prospect, a lead, and a qualified lead. Listen now!
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Do you know the difference between B2C and B2B marketing? Tami and Joe talk about the key differences between the buyer journey in these industries.由Ajax Union
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When people start a marketing campaign they often confuse branding and direct marketing. In this episode, Tami and Joe discuss the key difference between branding and direct marketing, how to decide when to use one over the other, how to balance your budget for both, how much ROI they generate comparatively, and more!…
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There are no expenses in business, only investments. In this episode, Tami and Joe discuss where to start with your marketing budget, how to track your marketing expenses, the factors you should consider before setting a budget, and more!由Ajax Union, LLC.
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Should you hire an agency or freelancer or just do it yourself? In this episode, Tami and Joe discuss the difference between hiring in-house or externally, the pros and cons of using freelancers, how agencies can help a business reach its goals, how to decide between hiring a freelancer or an agency, and more!…
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http://www.joeapfelbaum.com/wp-content/uploads/2021/07/PamGold-BreakthroughMaze.mp3 In this episode, Joe Apfelbaum interviews Pamela Gold the Author of Find More Strength a great book that Pam wrote in 2017 about inner strength. Here Pam talks to Joe about her BioHacking Company PRTL.com and we discuss some really interesting ideas about improving …
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Do you have a lead-in product? In this episode, Tami and Joe discuss what a lead-in product is, why it’s important, how to choose one for your business, the right time to up-sell your clients, examples of lead-in products, and more!
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A Marketing Strategy is not a Business Plan! In this episode, the team at Ajax Union talks to Joe Apfelbaum about how a Marketing Strategy differs from a business plan, how to develop a marketing strategy, the risks of doing marketing without a plan, factors that stop business growth, and more.
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http://www.joeapfelbaum.com/wp-content/uploads/2021/01/DannyDrierChiRunningFullInterview.mp3 In this episode, Joe Apfelbaum interviews Danny Dreyer the Author of CHI RUNNING a great book that Joe learned a ton from. Nemo a relationship of Joe’s turned him to the book when Joe wanted to take his running to the next level. Listen to the full intervie…
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http://www.joeapfelbaum.com/wp-content/uploads/2021/01/S2E2-TheBreakthroughMaze.mp3 In this episode, Joe Apfelbaum talks about his relationship running and how he went from being a person who is AFRAID of running to a person who runs everyday. Joe also interviews Danny Dreyer the Author of CHI RUNNING a great book that Joe learned a ton from. Nemo …
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http://www.joeapfelbaum.com/wp-content/uploads/2021/01/S2E1-TheBreakthroughMaze.mp3 In this episode, Joe Apfelbaum talks about his relationship with his sister and a recent conversation he had with her about emotional wellbeing. Tune in to listen in this exciting new episode and new season. Resources: There are three steps to feel anything we want …
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https://joeapfelbaum.com/wp-content/uploads/2020/01/Episode057.mp3 In this episode, Joe Apfelbaum speaks to you and askes you to email him with your ideas for episodes that you want to listen to in 2020, what do you need support on. Send Joe an email and let him know that you actually listen to his podcast so he can start updating it more often. Tu…
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http://www.joeapfelbaum.com/wp-content/uploads/2019/12/Break-Through-Maze-3-Dec.mp3 In this episode, Joe Apfelbaum speaks to an entprepreneur who wants to grow his business but does not want to limit his success. He feels like if he picks a revenue number it might be too small, lets how that is stopping him from hitting his goal and what his breakt…
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http://www.joeapfelbaum.com/wp-content/uploads/2019/11/The-Breakthrough-Maze-20-Nov.mp3 In this episode, Joe Apfelbaum speaks to an entprepreneur who wants to grow his ecommerce business but he has NO GOALS… Also he does not have a target market. For him to really be successful he MUST set CLEAR SMART goals. Tune in to listen in this exciting new e…
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http://www.joeapfelbaum.com/wp-content/uploads/2019/11/31-october-podcast.mp3 In this episode, Joe Apfelbaum speaks to an entprepreneur about his lack of action when it comes to prospecting and making sales. Tune in to listen in this exciting new episode. Resources: For more information please visit: http://www.joeapfelbaum.com/coach/ Download This…
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http://www.joeapfelbaum.com/wp-content/uploads/2019/10/27OCT-podcast.mp3 In this episode, Joe Apfelbaum speaks to an entprepreneur about his fear of speaking at a conference with lots of successful people and how he needs to get himself ready to ROCK the house and make an impact. Tune in to listen in this exciting new episode. Resources: For more i…
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“I think it’s important, with anything, that whatever you read, you become. So I try to get a variety of different sources…because one viewpoint that aligns with what you already think is not going to challenge you” Company: The Elephant Pants CEO: Nathan Coleman Website: http://www.theelephantpants.com INC5000 Profile: http://www.inc.com/profile/t…
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Company: OpDecision CEO: Drew Polin Website: http://www.opdecision.com INC5000 Profile: http://www.inc.com/profile/opdecision – 2017 Rank 1032 // 3-Year Growth 415% //Employees 11 // 2016 Revenue $2.1 M Drew Polin is the President of OpDecision, a leading provider of corporate wireless expense management services. OpDecision is the one-stop resourc…
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“To be successful, you need good people. You need them working as a good team and every time you let there be a chink in your armor, it’s the wrong thing to do.” Company: Strata Company CEO: Jeff Sammak Website: http://www.gostrata.com INC5000 Profile: http://www.inc.com/profile/strata-company – 2017 Rank 2709 // 3-Year Growth 127% //Employees 32 /…
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