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Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify-focused agency in San Diego, California. Scott has decades of e-commerce experience with the biggest companies and the smallest stores and everything in between.
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FRIGHT SCHOOL

J. Napier and J. Fejeran

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Welcome to Fright School, a podcast that explores horror films through the eyes of someone who is experiencing them for the first time. Each week, Joshua (the horror nerd) pushes Joe (the unsuspecting newbie) to the edge of the Mountains of Madness, as they discuss the cultural attitudes, conditions, and events that have shaped some of the most terrifying horror films. Will Joe survive his journey? Will Joshua take things too far? Join us every week for new episodes on Monday to find out! Ar ...
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Born and raised in Miami, DJ Joshua D has quickly become known worldwide. He's traversed the globe time and time again, infecting club goers with an irresistible desire to dance. Those who have experienced his live sets are frequently surprised at his ability to weave together a seamless musical journey, intense and full of energy! Truly an emergent international DJ and producer, Joshua D has been booked for events in many global hot spots such as LA, Miami, Chicago, London, Vancouver, San F ...
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Stefan Aronsen has been promoting the San Francisco music scene for more than 10 years. He has leveraged everything from photography, blogs, survival guides, and podcasting to his current project Balanced Breakfast. He continues to connect music industry professionals in the Bay Area, as well as around the world. This podcast started as a collection of once lost interviews from Mutiny Radio in SF and has progressed to become what it is now, quick witty interviews with indie musicians.
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I've spent the last 30 years creating experiences in music and video gaming and I sincerely hope hearing the names bring back memories of great experiences you have had at one of my events or shows. Tom Fest, Sometime Sunday, The Push, Tragedy Ann, Twin Sister, Gamechurch, Alpine, The Connection, The Armory, Epic, Spin Cycle, The Loft, Star Went Nova, Gecko Monks. We'll talk about all of that and much more here on Deconstruct. I hope you'll join me. If you'd like to see pictures, flyers and ...
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show series
 
11/26/24 - Episode 145 Episode Summary In Episode 145 of the Shopify Solutions Podcast, Scott Austin discusses the integration of artificial intelligence (AI) into various business tools and its growing significance for Shopify store owners. He highlights how AI is now embedded in platforms like Shopify, email services, Loom, Notion, and Adobe prod…
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HAPPY HALLOWEEN from us at Fright School! This week we reflect on the FREAKY KIKI HORROR BALL! Joe and Joshua both started new jobs! Instead of chatting about a specific movie this week, we discuss our favorite Halloween watches and traditions. If you STAY spooky, you don't have to GET spooky! Here's to another season! Check out the Geekscape's Top…
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10/23/24 - Episode 144 Episode Summary In this episode, Scott discusses the importance of building trust for online stores. He focuses on trust badges—small icons that reassure customers about security, payments, guarantees, shipping, and reviews. These badges help reduce customer hesitation and boost conversions. Scott explains where to place badg…
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10/9/24 - Episode 143 Episode Summary In Episode 143 of the Shopify Solutions Podcast, Joshua George, an SEO expert from ClickSlice, discusses the importance of SEO for Shopify stores. He highlights strategies such as adding content to category pages to improve rankings, using keyword research to map content effectively, and the importance of optim…
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Welcome back to Fright School! Joe and Joshua both started new jobs! We discuss censorship and horror as it relates to A SERBIAN FILM. Joe shares some American Horror Story Nostalgia. This week we sample THE SUBSTANCE. Light spoilers ahead! Learn more about your ad choices. Visit megaphone.fm/adchoices…
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9/25/24 - Episode 142 Episode Summary In this episode, Scott Austin compares the eCommerce stores for the Kamala Harris and Donald Trump campaigns. The episode examines the strengths and weaknesses of each store’s structure, design, and user experience. Key highlights include technical critiques of navigation, branding choices, platform usage (BigC…
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Welcome back to Fright School! This week, we welcome the Managing Director of Lambda Archives of San Diego Nicole Verdes to the show! We chat about Nicole's history with the Archives and our upcoming coproduction the FREAKY KIKI HORROR BALL! Joe shares about his trip to Vegas and living his life to the fullest while Joshua celebrated the fact that …
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Willkommen zurück in der Fright School! This week we welcome Pia Thrasher to the Wes Craven Memorial Library! Pia is an award winning actor, writer, director, and multi-media artist drawn to dark and surreal themes. Joe discusses DIDI and his connection to the film. Joshua and Pia bond over their love of ATOMIC BLONDE. This week, the group engages …
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9/11/24 - Episode 141 Episode Summary In this episode, Scott Austin interviews Bahzad Trinos, co-founder of WonderLooper, about his experiences with email marketing for his luxury apparel brand. They discuss the importance of email in building community, why Trinos chose OmniSend for his email marketing, and how email campaigns and flows, like aban…
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Welcome back to Fright School! Joshua is excited for the NIGHTMARE BEFORE CHRISTMAS Lego set and the launch of Spooky Season! Joe defends THE ACOLYTE. Have you bought tickets to our FREAKY KIKI HORROR BALL yet ?!? This week we look at a case of demonic possession in THE EXORCISM OF EMILY ROSE. We discuss courtroom tropes, how horror contributes to …
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8/28/24 - Episode 140 Episode Summary In episode 140 hear about the importance of early preparation for holiday marketing campaigns. The episode provides actionable tips for e-commerce brands to start planning and executing their holiday strategies well in advance. Key topics include understanding the timeline for holiday campaigns, crafting compel…
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Welcome back to Fright School! Joshua and Joe are both drink goblins! Joe kicks off Spooky Season with some pumpkin spice. We continue to work on the FREAKY KIKI HORROR BALL! this week we traveled to the BORDERLAND (2007). We discuss the ethics of horror films "based on actual events," the Mexico border in the American Imagination, and how the ongo…
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Welcome back to Fright School! This week we are celebrating Summerween! Joshua doesn't know shit about THE FLINTSTONES but he has been catching up on INTERVIEW WITH THE VAMPIRE. Joe is once again attacked by fatphobia and he has the scar to prove it! We're dedicating the next few episodes to an exploration of fact versus fiction starting with WINCH…
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8/14/24 - Episode 139 Episode Summary In this podcast episode, Scott Austin delves into the technical details of setting up Shopify marketing campaigns. He highlights how to create effective campaigns that go beyond simple discounts, focusing on building customer awareness and increasing average order value. He illustrates this with two detailed ex…
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Welcome back to Fright School! This week we recap our love for our Geekscape family while trying to summarize Comic Con. Joshua misses fashion. Joe talks hentai and lampshading. We give our thoughts on DEADPOOL & WOLVERINE. This week we took a field trip to see TRAP (2024). We discuss making fake pop music work, inverting horror, the "true" story T…
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Welcome back to Fright School! This week we're bringing you an episode from the Geekscape booth at San Diego Comic Con! We chat all things Queer Horror with Dr. Heather O. Petrocelli author of Queer for Fear: Horror Film and the Queer Spectator! Learn more about your ad choices. Visit megaphone.fm/adchoices…
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7/31/24 - Episode 138 Episode Summary In Episode 138 of the Shopify Solutions Podcast, Scott Austin discusses the importance of browse abandonment flows in Shopify stores. He explains that these flows re-engage visitors who viewed products but didn't purchase, using Klaviyo to track and target them. Austin highlights best practices, such as segment…
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Bienvenue à Fright School! We're going French again this week! But first, we're going to Comic Con! Find us hanging out at the Geekscape booth #1632 all week long. Keep an eye on our social media for dispatches from the con throughout the week. We share some CC memories and look forward to seeing our friend and Podfather, Matt Kelly (from Horror Mo…
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7/17/24 - Episode 137 Episode Summary In Episode 137 of the Shopify Solutions Podcast, Scott Austin introduces JadePuma's new Shopify app, "Flex Theme Sections." This app is designed specifically for the Flex theme, offering custom sections that integrate seamlessly with the theme's styling and functionality. The app has a free tier with useful too…
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Welcome back to FRIGHT SCHOOL! Happy Pride Week, San Diego! Joshua saw LONGLEGS and IN A VIOLENT NATURE with mixed results. Joe spent an evening in a women's prion with Melissa Etheridge. What's up with Joe and prisons lately? Joshua does a terrible David Attenborough impression. This week, we get back to Joe's Catholic roots with SAINT MAUD! We di…
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Welcome back to Fright School! Joe went to Palm Springs to study Queer zoology. Joshua gives Joe a fashion lesson (again). This week the Queers bash back in DEPARTING SENIORS! Is this HEARTSTOPPER with a slasher? We discuss the ongoing SCREAM influence in meta horror, James Baldwin's thoughts on White gays, and internalized homophobia. Fun stuff, k…
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7/3/24 - Episode 136 Episode Summary This episode highlights the benefits of creating your own marketing campaign around Amazon's Prime Day, even if you're not selling on Amazon. Prime Day, which generated over $12 billion in 2023, has conditioned consumers to seek deals in July. Major brands like Walmart and Target also run promotions during this …
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Welcome back to Fright School! Hi Gay! Joshua is excited for BEETLEJUICE BEETLEJUICE. Joe went to prison and takes us to church! We’re continuing our Pride season 2024 (we are in San Diego, after all) with SPIRAL! It’s a suburban nightmare when a gay couple moves to small town ‘murica! We talk the politics of fear, shifting identities, and are remi…
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Welcome back to FRIGHT SCHOOL! It’s that time of year again, priDEMONth! We’re kicking things off with a Fright School field trip to see I SAW THE TV GLOW! I Saw the TV Glow’s Ending Is Full of Hope, If You Want It to Be Learn more about your ad choices. Visit megaphone.fm/adchoices由J. Napier and J. Fejeran
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6/19/24 - Episode 135 Episode Summary In episode 135 of the Shopify Solutions Podcast, Scott Austin discusses the Shopify Flow app, a powerful tool for automating repetitive tasks in a Shopify store. Originally exclusive to Shopify Plus, it's now available to all Shopify users. Scott highlights how Flow can reduce errors and save time by automating…
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6/5/24 - Episode 134 Episode Summary In Episode 134 of the Shopify Solutions Podcast, Scott Austin analyzes the Welcome eMail Series from three electric scooter brands: Voro Motors, Segway, and Niu. He reviews the content, design, and effectiveness of their emails, emphasizing the importance of personalization, brand storytelling, and high-quality …
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I hope you enjoy the first two hours of my extended 6-hour live set from The Eagle in Wilton Manors, Florida this past weekend! I will be back at The Eagle on Friday, August 2nd -- so mark your calendars! 🙌🏻Listen & Follow on Apple Podcasts: https://apple.co/3yUptFe由DJ JOSHUA D
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5/22/24 - Episode 133 Episode Summary In this podcast episode, Scott Austin discusses the challenge of achieving the first 100 sales for new e-commerce entrepreneurs. He highlights the importance of understanding product/market fit, which ensures that a product satisfies strong market demand and is well-positioned against competitors. Scott emphasi…
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5/8/24 - Episode 132 Episode Summary In this episode, Scott Austin reviews three Shopify stores focused on men's shoes. In this mobile-only review, Scott evaluates stores named Big Shoes, Jay Butler, and Wide Fit Shoes, discussing their mobile optimization, SEO practices, and user experience. The review highlights specific elements like home page d…
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4/24/24 - Episode 131 Episode Summary In this episode, Scott Austin introduces a scorecard tool for assessing your Shopify store's performance. The episode outlines how this scorecard helps store owners identify strengths and weaknesses, enabling informed decision-making for improvements. It emphasizes the importance of setting clear metrics and re…
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4/10/24 - Episode 130 Episode Summary In this episode, Scott Austin talks to JT, owner of ReptiChip. JT has grown the revenue of his Shopify store 5X in the past year and a half. Listen to him tell how has done this. SHOW LINKS Reptichip - https://reptichip.com/ VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-130-5xing-a-sh…
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3/27/24 - Episode 129 Episode Summary In this episode, Scott Austin discusses strategies for maximizing business gains from participating in various events such as industry trade shows, local community events, pop-up shops, workshops, and more. He emphasizes the importance of not just selling but also using these opportunities to better understand …
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Welcome back to Fright School! Happy St. Patrick's Day! How many pints of Irish are you? Joe is having a reunion with GIRLS5EVA and taking all of that girl power one step further with LOVE LIES BLEEDING. Joshua saw Madonna in Silver Daddy Land aka Palm Springs. This week, we are finishing up our mini salute to the Mary Shelley's enduring work FRANK…
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3/13/24 - Episode 128 Episode Summary This podcast episode offers a comprehensive guide on creating simple yet effective videos for e-commerce content marketing, emphasizing the importance of video content in 2024. The host, a proponent of video marketing for every e-commerce store, demonstrates how to craft a video using Clip Champ, a free Microso…
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Welcome back to Fright School! Joshua catches Joe up on 22 years of SOUTH PARK history. Joe breaks down SCHMIGADOON. Joe is also gifting the world with a Cabaret to benefit Lambda Archives! This week we're celebrating the tenth anniversary of EX MACHINA (2014). We compare the film to BLACK MIRROR, discuss human responsibility and AI, explore the fi…
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