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Is it just us or.....is marketing getting a little dull? We are a bit over hearing the same old voices selling us the same old spin about how they’re going to drive awareness, build reach… but not doing anything for client business. Where creativity used to dominate, it just feels… well… kinda predictable. Ads have lost their jazz, data drives creative and media plans… Google, Facebook, Amazon, Linkedin - rinse and repeat. It’s time for marketing to get a hustle on .....and that is where the ...
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My So-Called Whatever is a weekly 80’s/90’s nostalgia and NKOTB podcast (New Kids on the Block) based on awkward moments and experiences of two life-long friends and their listeners. If you love New Kids on the Block, you'll love our biweekly "Block Party" episodes where we share NKOTB fan stories from our listeners or even get lucky enough to have a special guest. Be sure to check out our Original Cover Girl episode where we find and talk to the Original Hangin' Tough Cover Girl - or dive i ...
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It's ANOTHER Block Party! Tune in this episode and hear some amazing cruise moments recorded by our friends Michelle & Shawn! We would LOVE to hear your stories (80's/90's & NKOTB related) and we would LOVE to hear them - IN YOUR VOICE! Send us your stories via voice memo, or call our partyline at 857-271-1047...and you can still send us your stori…
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Lots to unpack this episode! First, Nikki does a quick recap of Carnegie 2023, Charlene sends us an audio message and talks about her experience at the Gary Marshall Theater at Joe's Podumentary, we hear a couple funny secret stories from our listeners and last - we get an unexpected "Why Are We Not Dead" update from Brooke! You won't want to miss …
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It's the most hectic time of the year, but Michelle has your back with her Holiday hacks that will help you get the through the season while remaining healthy, happy, and sane! Fitness, diet, family, this episode's got Michelle's best tips on how to have fun and avoid pitfalls throughout the festive season. Set yourself up for success in the new ye…
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This week Michelle takes us through the various benefits of one on one personal training. Never underestimate the power of having a professional in your corner, someone who really cares about you and your fitness goals. Whether it's in person visits several times a week, or a monthly checkin on Zoom, a personal trainer will help keep you on track a…
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We all feel lost at some point in our lives. Big life changes can cause us to question who we are, and what are purpose is. Michelle wants you know that you're not alone, and that feeling lost is an opportunity to find your authentic self. She's got great advice that will help you remember how strong you are whenever you're feeling lost, and will h…
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Michelle breaks down the most common ways that we set ourselves up for failure and sabotage our fitness journeys. Are you not working out enough, or too much? Do you plan your workouts, or just wing them? Have you fallen into the trap of cardio obsession? Michelle tackles all of these pitfalls and more, so that we can workout out in a safer, health…
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There's no greater power that we have as humans than the power of choice. This week Michelle plays storyteller to show us the life changing, and life affirming, power of making choices. Our choices shape not just who we are, but our world around us as well. From decisions about your personal fitness and nutrition, to the giant life altering moments…
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Michelle invites friend and client Lauren Macleod to share her fitness journey. Lauren has battled injury, her size, and self doubt, and has persevered. She shares her lessons learned about the importance of starting from where you are, avoiding obsessing over weight, celebrating progress big and small, and recognizing your strength. Michelle McInt…
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Can performance drive brand? And how can lower funnel tactics enhance the brand experience? In the final episode of the season, host Michelle Lomas speaks to Verity Rowe, the Marketing Manager at Lululemon. They discuss how Lululemon has managed to build and grow their sales, without promotion or couponing - no easy feat in today’s climate. And how…
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Michelle takes us on a road trip to meet the original Fit Bitch, her mom! Together they discuss fitness, body image, and loving yourself, and others, at any age. It's double the Fit Bitch wisdom in one episode! Michelle McIntyre is a fitness instructor who wants to share her most treasured advice and motivation with you! Whether you’re a beginner o…
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In this special publisher spotlight episode of Flex Your Hustle host, Michelle Lomas sits down with Julie Stevanja, the co-founder of Wrapd.ai, formerly Her Black Book. Julie and her twin sister founded the original Her Black Book with a mission to make shopping easier and more personalised, and to help consumers discover new and exciting brands. A…
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Are you ready to set some SMART ASS goals this September? Michelle breaks down the SMART ASS acronym on how to set achievable, practical, and fun life and fitness goals. She's pairing that with a 28 day challenge that'll help you reach those goals and build healthy habits. Finally, have you considered trying a Yes Year? It might be just what you ne…
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Curious about what the future may hold for affiliate marketing and how to tap into this exciting channel to build customers and brand? In this episode of Flex Your Hustle host, Michelle Lomas sits down with Matthew Lloyd. Matthew has been working in the affiliate marketing space since the early 2000’s and has seen a lot when it comes to the evoluti…
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Michelle chats with Journalist Olivia Malley about her decision to get breast reduction surgery, and how it helped her become who she was meant to be. Olivia shares her story, including the challenges she's faced and the criticism she received from writing about her surgery for the CBC; how reduction surgery has affected her fitness and mobility, a…
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In this special webinar of Flex Your Hustle, we feature a recent compelling panel discussion on the growth of Influencer marketing and how creators are impacting change in the way we shop - and the way we market our products. This panel is hosted by Danielle Lewis from Scrunch. She is joined by guests Isabella Cavallaro, who is a Key Account Manage…
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Fitness doesn't have to be expensive! Michelle shares her tips for cheap, cheerful, and effective workout gear, most of which can be obtained from a single trip to your local dollar store. In the second half Michelle shares her nutrition tips, including what to avoid when trying to build a healthy body. Connect with Michelle: Instagram: divadelight…
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Think you are up to date on ‘what’s next’ in business? How about creating a data-driven engine that powers your business, by anticipating customer demand at a local level to make an environmental impact and support the circular economy… In this episode of Flex Your Hustle host, Michelle Lomas sits down with Sam Wood, the dynamic founder and CEO of …
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Butterflies aren't born with their beautiful wings. Like us, they need to grow and change to reach their potential. Join Michelle for a personal chat about growth and letting go, both in fitness and in life. Then it's the power of having a great supportive community to help you through tough times and celebrate your victories. Connect with Michelle…
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Sometimes the customer journey is clear. Simple needs state, followed by quick research and then the decision is made. But what happens when the journey is not so clear, and the variables that make up a decision are too many to plan? In this episode of Flex Your Hustle, Michelle Lomas speaks to Sam Viney, CEO at Lounge Lovers. The company was found…
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Covid was a time of flux for every business. While some businesses flourished and scaled to new heights, others were landlocked (literally) by lockdowns. So how do you future proof a business, when the future is unclear? In this inspiring episode of Flex Your Hustle, Michelle Lomas speaks to Dave Simmons, Strategic Advisor at Jucy. Jucy was founded…
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Michelle is back! This week we get real on how to avoid self sabotage and learn how to get out of our own way. Then, have you considered that your true love might be a sexy set of dumbbells? Michelle takes us through why we should all want to get to up close and personal with dumbbell workouts! Want to connect with Michelle? Instagram: divadelight9…
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In this week's special publisher spotlight we profile one of the most exciting publishers making waves in affiliate marketing - PerformID. PerformID delivers frictionless card-linked shopping for leading financial institutions including American Express. Their world-first, award-winning fintech solution unifies customer loyalty with near real time …
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Ever wondered what the secret of a successful hustle is? Hard work, obsession, and infinite energy to test and learn if our next guest is anything to go by! In this episode of Flex Your Hustle, Michelle Lomas speaks to Anthony Nappa, CEO/Chief Customer Officer of Oz Hair & Beauty. Oz Hair and Beauty started as a family business hair salon 35 years …
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If trusted referrals are a consumers number one channel for making a purchase decision, how do we tap into the scale of that influencer to be a brands number one marketing channel too? In this episode of Flex Your Hustle, Michelle Lomas speaks to Joel Leong, Co-Founder of ShopBack. ShopBack is the leading shopping rewards and payment platform in As…
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Sometimes in business, we need to pivot fast. If you wait too long, you might lose your chance. But if you move too quickly, are you seeing the whole picture? What makes a founder confidently move when they know their entire business is on the line? In this special double episode of Flex Your Hustle, Michelle Lomas speaks to Irene Falcone, Founder …
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Michelle invites her friend and client "Dynamite" Dee on to the show to talk about finding the type of fitness that works for you. Dee shares her fitness journey, and the ladies discuss the importance of listening to your body, developing accountability, stepping out of comfort zones, and the beautiful luxury of turning off your brain. Catch up wit…
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Getting started or restarted tackling our fitness goals can be tough. Michelle knows what it takes to break through the misgivings and misconceptions that hold us back. She's all about building a healthy fitness mindset that will lead to success in whatever your fitness goals might be. Having the right attitude and approach will help you unleash yo…
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