Welcome to Power Your Research w/ Dr. Sheena Howard, hosted by professor, author, TEDx speaker, ghostwriter, and academic brand expert Dr. Sheena Howard. On this podcast, you'll hear how to build a big brand, build a community, and leave a legacy, as well as the many failures and lessons Dr. Howard is learning on her path from building a 6-figure business to $1M in net worth.
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A podcast dedicated to helping higher ed marketers tell better stories and enroll more students. Hosted by video producer and storytelling coach, John Azoni, these episodes provide quick-win practical advice you can put to use in your marketing right away.
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helping academics and former academics find wellness, meaning, purpose, and freedom
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Send us a text This episode promises to reveal how persistent effort and a robust online presence can lead to surprising milestones in your career as an academic looking to build a platform. Follow Dr. Sheena Howards' socials: @drsheenahoward | Power Your Research由Dr. Sheena Howard
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#71 - Differentiating Your College or University in a Sea of Sameness w/ Suzan Brinker from Viv Higher Education
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My guest today is Suzan Brinker, CEO and co-founder of Viv Higher Education, a Boston-based woman-owned full-service marketing agency for colleges and universities. Suzan is also the author of "Pass/Fail: The Urgent Need for Strategic Leadership in Higher Education" (coming in 2024) and host of the Higher Ed Leaders podcast. In this episode, Suzan …
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Send us a text Taking inspiration from the struggles of even the most successful individuals, such as Beyonce, we explore the frustrations and the reality of constantly being asked to prove oneself. Follow Dr. Sheena Howards' socials: @drsheenahoward | Power Your Research由Dr. Sheena Howard
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Send us a text I share my personal battles with mindset hurdles and the actionable strategies that have propelled my journey. Follow Dr. Sheena Howards' socials: @drsheenahoward | Power Your Research由Dr. Sheena Howard
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Send us a text Listen as I break down practical tips for crafting compelling outreach messages that prioritize the needs of those you aspire to work with. Discover why playing the long game—building trust, community, and credibility—is crucial before attempting to sell your services. Follow Dr. Sheena Howards' socials: @drsheenahoward | Power Your …
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Send us a text Ever wonder why some of the brightest minds in academia struggle to make it in the entrepreneurial world? Learn why firsthand experience is the game-changer that can elevate your credibility and authenticity when it comes to selling. Follow Dr. Sheena Howards' socials: @drsheenahoward | Power Your Research…
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#70 - Transform your college’s email newsletters - Insights from Mailed It! Co-Authors, Ashley Budd and Dayana Kibilds
52:53
My guests today are Ashley Budd and Dayana Kibilds, co-authors of "Mailed It: A Guide to Crafting Emails that Build Relationships and Get Results." Ashley is a digital strategy expert at Cornell University, while Dayana is a strategist and researcher at Ology, an agency in the higher ed space. In this episode, Ashley and Dayana discuss their new bo…
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Send us a text Leverage your personal strengths and maximize your existing resources. Follow Dr. Sheena Howards' socials: @drsheenahoward | Power Your Research由Dr. Sheena Howard
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Send us a text What if you could navigate through every opportunity with absolute clarity and say goodbye to distractions forever? Join Dr. Sheena Howard on this transformative episode of Power Your Research, where she shares her invaluable insights on aligning opportunities with your personal brand statement. Dr. Howard elaborates on the significa…
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Send us a text Are you ready to transform your academic journey and build a personal brand that extends beyond the ivory tower? In this episode, we unlock the secrets to empowering your academic branding and mindset, offering invaluable insights for PhDs eager to turn their expertise into financial success. Discover the pivotal role of internal val…
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Send us a text Dr. Howard interviews on John Azonis's podcast HESU, which is about how higher ed marketers can tell better stories. In this episode, she opens up about the common fears and imposter syndrome that plague many academics and offers actionable advice to overcome these barriers. They delve into the nuts and bolts of building a lasting pe…
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#69 - What’s Trending with BGSU’s Remarkable Short-Form Video Strategy Feat. Social Media Manager, Brianna Blackburn
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My guest today is Brianna Blackburn, Manager of Social Media Strategy at Bowling Green State University (BGSU), where she leads the social media team cultivating an audience of more than 350,000 across platforms. In this episode, Brianna discusses BGSU's successful short-form video strategy on platforms like TikTok and Instagram Reels. She shares i…
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Send us a text Turn your academic insights into compelling social media content that captivates audiences and propels your career forward. Follow Dr. Sheena Howards' socials: @drsheenahoward | Power Your Research由Dr. Sheena Howard
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Send us a text The critical steps to elevate your speaker fees and assert the true value of your expertise. Follow Dr. Sheena Howards' socials: @drsheenahoward | Power Your Research由Dr. Sheena Howard
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Send us a text Are you tired of spending countless hours on content creation? We'll teach you three game-changing strategies to enhance your content creation process, from generating compelling LinkedIn posts to producing insightful blog content. These tips will not only save you time but also ensure your content consistently resonates with your au…
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Send us a text Ready to transform your passion into a thriving subscription community? Learn how to effectively build and maintain a Patreon community that not only supports but surpasses traditional income streams. Follow Dr. Sheena Howards' socials: @drsheenahoward | Power Your Research由Dr. Sheena Howard
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Send us a text Are you tired of hitting a wall every time you think about your next social media post? Discover five actionable strategies to keep your content fresh and engaging in this episode of Power Your Research. Don't let content block hold you back any longer. Dr. Sheena Howard shares her tried-and-true methods, including the power of recyc…
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Send us a text Are you struggling with imposter syndrome, undervaluing your time, or hesitant to increase your prices for speaking engagements? Discover how to break free from these mindset barriers and unlock your full potential in our latest episode. In addition, we tackle the often intimidating world of social media, explaining why it's an essen…
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Dr. David Weill shares his story about quitting his job—at the prime of his career—as the Director of the Heart-Lung Transplant Program at Stanford. Wanting more balance and a more contemplative life, he says, “I had a real sense that it was time to go.” He now writes in the mornings and does consulting work with transplant hospitals in the afterno…
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Send us a text What if your academic journey didn't have to follow a straight path to be meaningful and impactful? Join us for an inspiring conversation with Dr. Sheena Howard, a creative entrepreneur and professor of communication at Rider University, who shares her unique journey from marketing and graphic design to earning a PhD in intercultural…
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Send us a text Ever wondered how to turn academic success into real-world influence and financial stability? In this episode, we tackle the often-overlooked issue of undervaluing one's expertise as an academic. Follow Dr. Sheena Howards' socials: @drsheenahoward | Power Your Research由Dr. Sheena Howard
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John Azoni is the founder of the Higher Ed Storytelling Podcast and Unveild, a video branding agency that helps colleges and universities tell compelling institutional stories. In this solo episode, John addresses the challenge of top-of-funnel content drought in higher education marketing. He discusses the importance of top-of-funnel content in hi…
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Dr. Yvette Martinez-Vu shares her childhood realization that anything can happen and discusses how this insight has shaped her career and life. She describes difficult times where she felt unwell in her work and in her body, explaining that in each situation--from burnout to a covid-inspired career pivot--she continually chose her own wellness and …
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Send us a text Discover why mimicking someone else's online presence won't work, and learn how to find a platform that fits your lifestyle. Dr. Howard highlights the importance of thinking like an entrepreneur, investing in yourself, and building the necessary skills to carve your unique path. Follow Dr. Sheena Howards' socials: @drsheenahoward | P…
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Send us a text What if you could break free from the comfort zone of academia and truly achieve your personal and professional dreams? Get ready to discover actionable strategies to replace time-wasting habits, like scrolling through social media, with productive tasks that propel you toward your goals. In this episode, I challenge you to embark on…
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Dr. Katharine Stewart shares her story about choosing to leave her position as Sr. Vice Provost and return to faculty, explaining that while she loves her administrative work, she also loves (and misses) her work as a teacher and scholar. Katharine urges academics to let their values lead, to bring their whole selves to their work, to honor the car…
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Send us a text Can associate professors with tenure be among the most unfulfilled individuals on campus? Follow Dr. Sheena Howards' socials: @drsheenahoward | Power Your Research由Dr. Sheena Howard
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Send us a text In this episode, Dr. Sheena Howard shares her personal journey of converting her dissertation into an award-winning book, "Black Comics: Politics of Race and Representation." Learn a practical, collaborative method that not only eases your workload but also enriches your content by involving other scholars and practitioners. This app…
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#67 - Student-Led UGC and Building a Dynamic Video Content Creation Team w/ Andy Murphy from Siena College
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My guest today is Andy Murphy, Associate Director of Marketing at Siena College. In this episode, Andy shares insights on building and managing a video content creation team that includes full-time staff and student interns. Andy discusses Siena's approach to video marketing, leveraging both professional and student-created content to engage prospe…
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Dr. Sheena Howard tells how the president of her institution called faculty into a room and announced the shut down of certain departments and the letting go of certain faculty. She describes the experience as scary and eye-opening, realizing that even though she was able to keep her job this time, that may not always be the case. From there, Sheen…
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Happy Solstice! This episode kicks off the Summer 2024 season. I describe the importance of using the solstice as a natural stepping stone toward your career wellness destination--a time where you can reflect on where you are and where you're going. I offer one strategy to doing seasonal discernment and invite you to try it on for yourself: block o…
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My guest today is Dr. Sheena C. Howard, an award-winning author, filmmaker, and professor of communication. In this episode, Dr. Howard discusses her book "Academic Branding: A Step-by-Step Guide to Increased Visibility, Authority, and Income," and how universities can empower their faculty to build their personal brands, which in turn benefits the…
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John Azoni is the founder of the Higher Ed Storytelling Podcast and Unveild, a video branding agency that helps colleges and universities tell compelling institutional stories. In this solo episode, John discusses effective content creation strategies for higher education institutions. He covers several key points: The Podcast Format Change John an…
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My guest today is Joel Goodman, founder of Bravery Media. Joel helps colleges and universities increase their web conversion rates using hospitable design practices. In this episode, we discuss insights from the Simpson Scarborough CMO study and how it relates to budget constraints, staffing, and curating the best marketing communications team with…
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#63 - How a Project Management Tool Broke Down Silos and Transformed Content Collaboration at UMass Lowell w/ Kristin Nichols
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My guest today is Kristin Nichols, a higher education marketing consultant with over 20 years of experience at top universities in the Northeast. In this episode, Kristin discusses how implementing project management tools like Trello helped unite her marketing teams, facilitated cross-pollination between departments, and enabled an efficient "inte…
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#62 - Enchanting a Nation: How R. Ethan Braden is leading a bold vision for Texas A&M’s Marketing & Branding
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My guest today is R. Ethan Braden, Vice President and Chief Marketing and Communications Officer at Texas A&M University. In this episode, Ethan shares his vision for building a world-class marketing team and developing a national earned media strategy to amplify Texas A&M's brand. Ethan discusses the five priorities he's established for his team: …
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#61 - Uniting Marketing, Enrollment, and Web Strategy at Rutgers Business School w/ Joshua Charles
54:50
My guest today is Joshua Charles, a senior marketing and communications leader at Rutgers Business School and board member for HighEdWeb, a professional development network for digital professionals in higher education. In this episode, we discuss Joshua's role at Rutgers, the structure and collaboration within his marketing team, their content str…
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#60 - Hiring Videographers: Secrets to Thriving In-House and External Relationships w/ John Azoni
44:35
In this episode, Host John Azoni shares many tips for successful relationships with external videographers and as well as building in-house teams. Key Takeaways: Hire good editors who can create a compelling story and vibe that draws viewers in. Editing is where a video can fall apart, so prioritize finding videographers who are skilled editors. Lo…
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Dr. Jia urges us to create more space in our careers and lives: space for recovery, rest, compassion, self-compassion, and more. She shows us that space is not absence, but presence. Find Dr. Jia at publishedMD.com or email her at info@PublishedMD.com
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#59 - How to Craft Compelling Student Testimonials and Content to Increase Enrollment Yield, w/ John Azoni + Shiro Hatori
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On this episode, John Azoni was a guest on the Higher Ed Demand Gen podcast with Shiro Hatori. We talked about telling compelling student testimonials. Key Takeaways: Higher ed provides ample opportunity for meaningful, transformational stories that don't exist in the same way in other contexts Strong student testimonials have an arc - an "old norm…
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Dr. Felice Russell describes how she navigated the difficult relationship she has always had with academia, leaning on self-trust, leaps of faith, and one-degree shifts to make the many career decisions that have gotten her to the place she is now: a school librarian who feels settled and content both at work and at home. Find Dr. Felice Russell on…
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#58 - Mastering The Email Newsletter: Tactics for Engagement, Trust, & Conversions w/ B2B and B2C expert, Jess Cook
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My guest today is Jess Cook, Head of Content and Communications at Island and co-host of the That's Marketing, Baby podcast. Jess comes from a background working with major B2C brands like McDonald's, Kellogg's, and others before transitioning to B2B marketing. In this episode, we dive deep into email marketing strategies and tactics that higher ed…
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Marny Requa explains that life transitions such as becoming a parent and menopause are not just short-term changes and then everything returns to "normal." They are major life transitions that deserve to be acknowledged, honored, and planned for. However, as Marny explains, we are not doing these things well on institutional, cultural, nor societal…
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#57 - How to Improve Yield and Capitalize On Commencement Season w/ Shiro Hatori from Concept3D
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My guest today is Shiro Hatori, Director of DemandGen at Concept3D. In this episode, we discuss data from Concept3D's survey of 500 recently admitted college students that can inform your higher ed storytelling and content creation efforts. Shiro shares insights on the communication channels students prefer, the importance of virtual tours, address…
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"Time is so precious," says Dr. Martha Kenney. In this episode, Martha describes the importance of finding your why--a process of pausing, going inward, getting re-acquainted with yourself, and naming your values. Once you know your why, you can allocate your time accordingly, aligned to the intentions you have for your life. Martha explains that h…
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My guest today is Robert Li, co-founder and owner of University FM, and podcast network manager of Professors.FM, a podcast network featuring top scholars. In this conversation, Robert shares insights on the current higher ed podcasting landscape and the potential of scholarly podcasts to elevate research and university brands. We discuss launching…
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Happy Equinox!! Welcome to the Spring 2024 Season of Self-Compassionate Professor! First, I talk about how honoring the change of seasons invites a more intentional approach to work and life generally: 1) helps us to see beyond the academic calendar, 2) opens us to a sense of spaciousness, 3) gives us a sense of "punctuation" between seasons, 4) gi…
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#55 - Four Pillars of a Compelling Student Testimonial w/ Sarah Whorton from University of Missouri System
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My guest today is Sarah Whorton, Senior Strategic Communication Consultant at University of Missouri system. Sarah has a background in screenwriting and leverages storytelling principles in her higher education marketing work. In this episode, Sarah shares her insights on crafting compelling stories for higher education marketing. We discuss a four…
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#54 - How Nikki Sunstrum built high-performing content teams at Indiana University and University of Michigan
52:14
My guest today is Nikki Sunstrum, Assistant VP of Strategic Communication at Indiana University and Instructor at University of Michigan School of Information. Nikki has built social media teams at both IU and Michigan. In this episode, Nikki shares her insights on building effective social media teams in higher education. We discuss sourcing talen…
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My guest today is Kate Young, host, writer and producer of This Is Purdue, an award-winning podcast that highlights exciting stories of innovative Boilermakers and shares them with a global audience. In this episode, Kate provides an inside look at how This Is Purdue came to be, how it fits into Purdue's overall content strategy, and key lessons le…
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