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Bridging The Creator Diversity Gap w/ Yinka Taiwo-Peters (Shopify)

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Manage episode 347209245 series 3286175
内容由The Influencer Marketing Factory提供。所有播客内容(包括剧集、图形和播客描述)均由 The Influencer Marketing Factory 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This week Yinka Taiwo-Peters, Senior Product Leader at Shopify, joined the podcast to discuss all things creator economy including: diversity, inclusion, monetization, and much more.
Yinka is a product leader in the creator economy space. She is currently leading the creator growth team at Shopify, following her recent experience at TikTok, Google-YouTube. Yinka is also an investor, product coach, and avid traveler.

🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3G0u6PM

Show Notes:

(1:15) - Yinka's career background

(3:20) - Recent trends in the space

(7:23) - Activations at VidSummit

(10:50) - Creator monetization insights

(15:23) - Digital products in the marketplace

(19:55) - Collaboration across creators

(22:09) - Diversity and inclusivity across creator groups

(24:12) - Monetization disparity

(26:50) - Benefit of content diversity

(30:55) - Yinka's latest content interest

(34:00) - New and old school apps

(36:30) - Where to follow and connect with Yinka

  continue reading

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Artwork
icon分享
 
Manage episode 347209245 series 3286175
内容由The Influencer Marketing Factory提供。所有播客内容(包括剧集、图形和播客描述)均由 The Influencer Marketing Factory 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This week Yinka Taiwo-Peters, Senior Product Leader at Shopify, joined the podcast to discuss all things creator economy including: diversity, inclusion, monetization, and much more.
Yinka is a product leader in the creator economy space. She is currently leading the creator growth team at Shopify, following her recent experience at TikTok, Google-YouTube. Yinka is also an investor, product coach, and avid traveler.

🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3G0u6PM

Show Notes:

(1:15) - Yinka's career background

(3:20) - Recent trends in the space

(7:23) - Activations at VidSummit

(10:50) - Creator monetization insights

(15:23) - Digital products in the marketplace

(19:55) - Collaboration across creators

(22:09) - Diversity and inclusivity across creator groups

(24:12) - Monetization disparity

(26:50) - Benefit of content diversity

(30:55) - Yinka's latest content interest

(34:00) - New and old school apps

(36:30) - Where to follow and connect with Yinka

  continue reading

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