最佳Marketing Machine播客 (2024)

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91 - Cyber Monday/Black Friday Promotion Planning 14:03

2d ago14:03

14:03

Send us a text In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses strategies for maximizing fan engagement and sales during Black Friday and Cyber Monday. He emphasizes the importance of offering two distinct deals to reduce decision fatigue, the necessity of early pre-promotion to build excitement, and the critical n…

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90 - How Chili’s Leveraged User-Generated Content to Drive Engagement and Sales—and What Sports Teams Can Learn 9:32

10d ago9:32

9:32

Send us a text In this episode, Jeremy Neisser discusses the impact of user-generated content on marketing strategies, using Chili's success on TikTok as a case study. He emphasizes how sports teams can leverage similar tactics to engage fans, boost ticket sales, and create memorable experiences. The conversation covers practical strategies for enc…

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89 - 2 Low Time/High ROI Website Updates 8:36

17d ago8:36

8:36

Send us a text In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser discusses practical strategies for sports marketers to enhance fan engagement and increase ticket sales. He emphasizes the importance of creating memorable experiences for fans and introduces two low-effort website updates that can yield high returns on inve…

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88 - Increasing Fan Engagement & Revenue Through Digital Experience with WIT Contests 33:37

1M ago33:37

33:37

Send us a text In this podcast episode, Tom Bridger discusses the innovative digital activation platform, WIT Contests, which enhances fan engagement in sports through gamification and data collection. He shares successful case studies, strategies for increasing ticket sales and sponsorships, and the importance of adapting to modern fan expectation…

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87 - 3 Ways to Increase Ticket Usage for Ticket Plan Holders 12:01

1M ago12:01

12:01

Send us a text In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser shares three effective strategies to increase ticket usage among season ticket holders and mini-plan holders. He highlights the value of proactive communication, exclusive events, and personalized game day perks in boosting fan engagement and retention. By u…

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86 - Promotions That Work: ERAs Night - Taylor Swift Themed 32:47

2M ago32:47

32:47

Send us a text In this conversation, Maria Valentyn discusses the planning and execution of a successful promotional event themed around Taylor Swift's Era's Tour. The discussion covers the ideation process, ticket acquisition, budgeting, community engagement, marketing strategies, sponsorship activation, and the overall impact of the event on tick…

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Viral Video Hacks - How to stop THEIR scroll and get your audience to watch your videos 11:10

2M ago11:10

11:10

In this episode of 'Viral Video Hacks', join your host, Rob Sperry, as he cuts through the clutter of online noise to reveal the real deal behind creating viral videos. No, no, no! This isn't about cheap tricks or gimmicks; it's about understanding the core principles that make content spread like wildfire. Rob dives deep into the psychology of vir…

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85 - Pricing Mini-Plans The RIGHT Way 13:24

2M ago13:24

13:24

Send us a text In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses the intricacies of mini-plan pricing for sports teams. He emphasizes the importance of analyzing ticket buyer data to set effective pricing strategies. By using a specific formula, he illustrates how teams can avoid underpricing their mini-plans and max…

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How Rob made 7 FIGURES monetizing FB GROUPS 10:57

2M ago10:57

10:57

FB groups are NOT dead! Rob's FB groups keep growing and thriving. Dive into the lucrative world of Facebook groups with Rob Sperry, as he shares his journey to seven figures in 'How Rob Made 7 Figures Monetizing FB Groups.' This episode isn't just a success story; it's a roadmap for anyone looking to transform their Facebook group into a thriving …

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84 - Improving the Fan Experience the Chick-Fil-A Way with Steve Robinson 45:19

2M ago45:19

45:19

Send us a text In this episode of the Sports Marketing Machine podcast, host Jeremy Neiser interviews Steve Robinson, former Chief Marketing Officer at Chick-fil-A, about transforming customer experience and building emotional connections with customers. Steve spent 35 years as the CMO of Chick-Fil-A starting in 1981. Robinson shares insights on th…

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Who is making ALL the money on social media? 11:19

2M ago11:19

11:19

Dive into the lucrative world of social media with Coach Fryer in this eye-opening episode of 'The Social Media Money Machine'. We're peeling back the layers of the online money-making onion, revealing who's cashing in big on social media. Do you think it's just the influencers with millions of followers? Think again. Coach Fryer is here to give yo…

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83 - Promotions That Work - Bluey Night with Amanda Rich from the Lansing Lugnuts 22:55

2M ago22:55

22:55

Send us a text The conversation discusses the success of the Bluey Night promotion at the Lansing Lugnuts baseball game. The promotion involved bringing the popular children's character Bluey to the ballpark for a meet and greet with fans. The planning process involved working with Minor League Baseball and the group Oasis, who had the rights to Bl…

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Use The Unicorn Post Strategy to 10x your following 4:43

2M ago4:43

4:43

In this eye-opening episode, join Rob Sperry in dissecting the 'Unicorn Post Strategy'—the phenomenon where one standout post skyrockets and what to do with it! He'll guide you through harnessing the power of this unicorn post to gain deep insights into your audience and fuel your content strategy. Learn how to spot the potential in your content, a…

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82 - How To Measure Advertising Effectiveness The Right Way 13:12

3M ago13:12

13:12

Send us a text In this episode, Jeremy Neisser discusses how to analyze advertising effectiveness in sports marketing. He breaks down advertising into two categories: new customers and repeat customers. He explains that consumers rarely buy the first time they see an ad and need to be reminded multiple times before making a purchase. Neisser emphas…

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#1 Secret to Building a BIG Business on Social Media 18:33

3M ago18:33

18:33

Get ready for an episode that promises to be a game-changer in your social media business journey. In this episode, Coach Brian Fryer collaborates with Ashley Bednar, a social media powerhouse with a following of over 50k, to spill the beans on the '#1 Secret to Building a BIG Business on Social Media. ' With Ashley's proven track record and Coach …

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81 - Driving Revenue and Retention with Wolf Cycle AI 29:48

3M ago29:48

29:48

Send us a text Jeremy Neisser sits down with Courtney Rice from WolfCycle AI Wolf Cycle AI is an automated intelligence software that provides AI-powered sales and retention strategies for sports and entertainment partners. It uses virtual assistants to run strategic outbound campaigns and drive membership sales, group sales, premium and partnershi…

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The #1 Most Under-Utilized Tool on Instagram 10:23

3M ago10:23

10:23

The #1 Most Under-Utilized Tool on Instagram! Want The 3 Most Powerful Video Frameworks That Got Me Over 5 Million Views? http://www.reelquicksales.com/viral由Rob Sperry & Coach Brian Fryer

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80 - First-Party Data vs Third-Party Data - What's The Difference 25:07

3M ago25:07

25:07

Send us a text In this episode, Jeremy Neisser discusses the differences between first-party and third-party data and how they can benefit sports teams. First-party data is data collected directly from the audience or customers and is owned and controlled by the team. It includes ticket sales data, purchase history, website interactions, email mark…

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Easy Reels Strategy for Consistency & Results When You're Busy 11:45

3M ago11:45

11:45

Coach Fryer breaks it down! Grab the FREE PDF How I Made an Extra $70k in 90 Days by Making Reels in Less Than 3 Minutes Per Day https://www.reelquicksales.com/由Rob Sperry & Coach Brian Fryer

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Social Media Coach Mya Nichol breaks down her Instagram GROWTH blueprint 44:06

3M ago44:06

44:06

Mya went from less than 3000 followers to 289,000 followers in the last few years. She went on a daily REELS challenge and saw no results after 60 days. She kept at it and shares what helped her achieve a large following but also what she continues to do to keep her Instagram growth going. No one tests the most current latest strategies as much as …

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79 - Open Role: Assoc. AD for Marketing & Fan Experience - DePaul University with Kassidy Ellenby 27:46

3M ago27:46

27:46

Send us a text In this episode, Jeremy Neisser interviews Kassidy Ellenby, the Executive Associate Athletic Director for Marketing and Communications at DePaul University, about an open role for the Associate Athletics Director for Marketing and Fan Experience. They discuss the duties and expectations of the role, including overseeing marketing eff…

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Mastering STORIES on Instagram to get PAID 11:59

4M ago11:59

11:59

Ready to turn your Instagram Stories into a revenue-generating machine? In this episode, Coach Brian Fryer dives deep into the strategies you need to master Instagram Stories and get paid. Forget aimless posting; this is about creating targeted, engaging content that converts viewers into customers. Whether you're new to Instagram or looking to ele…

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78 - What If Nothing is Working? How to Adjust Your Marketing Strategy 7:25

4M ago7:25

7:25

Send us a text In this episode, Jeremy Neisser discusses a team that was struggling to sell tickets despite their marketing efforts. He identifies three key issues: prioritizing single game ticket sales over season tickets and group sales, allocating the majority of the marketing budget for awareness activities instead of collecting email addresses…

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The formula to create UNLIMITED leads that convert with Frazer Brookes 26:49

4M ago26:49

26:49

Frazer has 3 phases which creates a push-button system to SELL and make money on social media! Check this out! Frazer Brookes has been paid to speak in 35 countries. His following is massive! He has followers everywhere. He has a following 96k on his personal FB, 133k on his business FB, 236k on Instagram, 168k on TikTok, 64k on YouTube, 13k on Tel…

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77 - How to Turn Single Game Buyers Into Multi-Game Buyers 8:29

4M ago8:29

8:29

Send us a text Marketing directors in sports often struggle to convert past customers into returning customers. On average, only 33% of past ticket buyers return for a game the following year. To improve customer conversion, marketing directors can send a post-game email to single-game buyers, thanking them for attending and offering a discount or …

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How to maximize A.I. to create content that sells 15:27

4M ago15:27

15:27

Ever wondered how to harness the power of AI to supercharge your content? In this episode, Rob Sperry demystifies the world of AI, specifically focusing on how to leverage ChatGPT for content that not only engages but sells. Forget the tech jargon and complex algorithms; Rob breaks it down into simple, actionable steps. Whether you're a seasoned ma…

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76: Where To Look To Fix Your In-Park Attendance Issues 7:49

4M ago7:49

7:49

Send us a text The main theme of this conversation is the importance of customer service for current ticket buyers. Jeremy Neisser emphasizes that while marketing directors and ticket sales teams are focused on finding new customers, there needs to be an intentional focus on providing excellent customer service to retain and satisfy current ticket …

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Amplify Your Authority! 6:51

4M ago6:51

6:51

How can you create massive CREDIBILITY? This applies to those without any credibility but it also applies for those who already have credibility. You see we can always amplify our Authority! register ASAP for a full in depth FREE Masterclass www.robsperry.com/authority由Rob Sperry & Coach Brian Fryer

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75 - 7 Ways To Sell An Additional $100K in Group Tickets This Year with Emmanuel from Spinzo 35:50

5M ago35:50

35:50

Send us a text In this episode, Jeremy Neisser and Emmanuel Elmajian discuss different strategies for selling group tickets. They explore the shift from traditional group sales to individual members of a group buying their own tickets at a discounted rate. They also discuss the benefits of this new approach, such as increased control for buyers and…

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12 Simple Steps to CRUSH the FB ALGO 17:41

5M ago17:41

17:41

Welcome to our debut episode, '12 Simple Steps to CRUSH the FB ALGO,' hosted by Rob Sperry and Coach Brian Fryer. We're diving deep into the puzzle that is the Facebook algorithm. But we're not just scratching the surface; we're giving you a roadmap to not just survive but thrive in this ever-changing digital landscape. With our combined expertise …

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74 - Maximizing Merchandise Sales - 10 Things You Can Do To Sell More This Year with Heather from Destroyer.Rocks 52:00

5M ago52:00

52:00

Send us a text In this episode, Jeremy Neisser interviews Heather Doane from Destroyer Promotional Products about improving merchandise sales. They discuss 10 tips for teams to implement, including inventory management, understanding retail space, visual merchandising, competitive pricing, and more. Heather emphasizes the importance of knowing your…

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Our TOP 3 secrets to stay ahead of social media trends 14:05

5M ago14:05

14:05

Ready to stay ahead of the curve in the ever-evolving world of social media? In this episode, Coach Brian Fryer and Rob Sperry team up to reveal 'Our 3 Secrets to Stay Ahead of Social Media Trends.' We're diving into the strategies that have kept us at the forefront, even as algorithms and user behaviors shift like quicksand. If you're tired of pla…

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Is AI Killing Creativity? - Marketing Machine Podcast 39:32

5M ago39:32

39:32

Get the newsletter for more https://marketingmachine.studio Summary The conversation explores the relationship between creativity, AI, and marketing. It discusses how creativity is both celebrated and punished in society, and how AI can impact creativity. The availability cascade phenomenon is mentioned, where repeated exposure to an idea leads to …

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73 - 3 Ways to Level Up Your Social Content with Joe Rixon from FanIQ 40:10

5M ago40:10

40:10

Send us a text In this podcast episode, Joe Rixon from FanIQ shares insights on three key strategies for sports teams to improve their social media and content engagement. The strategies include leveraging influencers, user-generated content (UGC), and showcasing fan experience. Joe emphasizes the importance of matching content to the platform, eng…

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Best Content Strategy to Explode Sales 15:30

5M ago15:30

15:30

Get ready for an episode that's a game-changer in the world of content creation and sales. In this solo episode, Coach Brian Fryer unveils his GNC Social System—a blueprint designed to make content creation straightforward and profitable. Drawing from his background in psychology and extensive experience in business coaching, Coach Fryer distills t…

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Apple AI and Synthetic Market Research 43:32

5M ago43:32

43:32

For more https://marketingmachine.studio Chapters 00:00 Introduction and Theme Song 02:34 Apple's Dominance in Technology and AI 05:57 App Intents: Exposing Functionality to On-Device AI 08:27 Optimizing AI Models for Mobile Devices 11:06 The Need for More Compute Power 13:10 Privacy, Liability, and Ethics in the AI Space 25:01 Ethical Implications…

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72 – How to Create A Marketing Plan That Drives Ticket Sales with Steve DeLay 39:35

5M ago39:35

39:35

Send us a text In this conversation, Jeremy Neisser sits down with industry expert, Steve DeLay of the Ultimate Toolkit to discuss the importance of creating a marketing plan that drives revenue for sports teams, the alignment between ticket sales and marketing, the concept of the sellout matrix, and the strategies for collecting email addresses an…

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How to FINALLY scale your business with Stephen and Chelsey Diaz 32:03

5M ago32:03

32:03

Stephen and Chelsey Diaz are the founders of The Rainmaker Family. This past year they ranked #148 on the Inc 5000 list, a list of the fastest growing privately held companies in America, and #2 in the category of education. This power couple is making a major impact in the online learning space, while pioneering a family-first model of entrepreneu…

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Episode 71 - 3 Awarity Optimization Tips That Help Drive More Revenue 9:05

5M ago9:05

9:05

Send us a text In this episode, Jeremy Neisser shares three optimization tips using Awarity for sports marketing. He discusses the importance of monitoring top domains, maintaining consistent ad design, and managing ad frequency to maximize conversions and budget efficiency. Takeaways Monitor top domains for clicks and conversions to optimize budge…

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Should YOU start a NEW Instagram? 14:21

6M ago14:21

14:21

Tune into "The Social Media Money Machine" where we unpack the latest in digital trends and opportunities! This episode, hosted by the insightful Coach Brian Fryer, delves into a hot topic: "Should YOU Start a NEW Instagram?" Whether you're looking to refresh your brand or wondering if a fresh start could mean better engagement, we’ve got you cover…

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70 - How Box Out Sports Makes It Faster to Create Social Media Graphics 33:32

6M ago33:32

33:32

Send us a text In this episode, Jeremy Neisser sat down with Robbie Lightfoot from Box Out Sports. Box Out Sports is a social media graphic solution that allows sports information directors and athletic communications individuals to quickly and easily create content to promote games, student-athletes, ticket sales, and more. The platform provides d…

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The New Instagram Algorithm: What You Need to Know 12:44

6M ago12:44

12:44

Join us on "The Social Media Money Machine," where we decode the secrets of social media success! In this episode, hosted by Coach Brian Fryer, we tackle "The New Instagram Algorithm: What You Need to Know." Instagram continues to evolve, and staying ahead means understanding the latest changes. We'll break down the new algorithm, discuss what it p…

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69 - Hustle, Mentors, & Marketing with Travis Apple 20:45

6M ago20:45

20:45

Send us a text Travis Apple, Chief Revenue Officer at Logitix and host of the 52 Weeks of Hustle podcast, joins Jeremy Neisser on the Sports Marketing Machine podcast. They discuss the importance of giving back and the value of mentorship in the sports industry. Travis shares insights from his podcast guests, emphasizing the need for hustle and the…

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How YouTube Can Propel Your Business 6:33

6M ago6:33

6:33

Welcome to "The Social Media Money Machine," where we turn your likes into cash! In today’s episode, titled "Why YouTube Can Propel Your Business," we dive deep into how this powerhouse platform can supercharge your visibility and profitability. We'll explore strategic insights and actionable tips to leverage YouTube’s vast audience. Whether you’re…

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68 - Pros/Cons of Flex Plans 11:18

6M ago11:18

11:18

Send us a text In this episode, Jeremy Neisser dives into the topic of Flexible Ticket Plans. Flex plans are a growing trend in sports ticket sales, allowing fans to purchase a set number of tickets that can be used for any game. The pros of flex plans include convenience for fans, affordability, and upfront revenue for teams. However, there are al…

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11 High Converting Hooks for REELS! 6:01

6M ago6:01

6:01

Coach Fryer will give you 11 High Converting Hooks for REELS that you can create within a few minutes!由Rob Sperry & Coach Brian Fryer

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67 - Why Your Return On Ad Spend (ROAS) is WRONG - Case Study 9:26

6M ago9:26

9:26

Send us a text Summary In this episode, Jeremy Neisser discusses the concept of return on ad spend (ROAS) and shares a story about a team that realized their ROAS was wrong. The team hired an ad agency to manage their ad budget, and the agency reported a four-to-one return on ad spend despite a drop in attendance. However, upon closer examination, …

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How to get PEOPLE off social media onto your list ASAP! 7:54

7M ago7:54

7:54

WE love social media but you don't own that list! Here are some ways to get people off social media and onto your own list. Rob will go through some stats on where you want to be.由Rob Sperry & Coach Brian Fryer

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66 - Leads & Sales - How Marketing Directors SHOULD Be Helping Ticket Sales Teams 7:33

7M ago7:33

7:33

Send us a text In this episode, Jeremy Neisser discusses how marketing directors can help ticket sales teams by providing leads and sales. He introduces the concept of the hub and spoke model, where the marketing director acts as the hub connecting different departments. He suggests three reports that marketing directors should provide to the ticke…

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Coach Fryer gives his COMPLETE Instagram strategy 18:26

7M ago18:26

18:26

Coach Fryer has absolutely smashed INSTAGRAM! Even more importantly, he has helped thousands crush Instagram. Coach Fryer will give you some of his stats and the behind the scenes look!由Rob Sperry & Coach Brian Fryer

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