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Open Source Growth is the ultimate resource for entrepreneurs, marketers, and business leaders in the software as a service industry. Hosted by Dean Denny from Owendenny Digital, we provide listeners with the insights, strategies, and tactics to grow and scale their SaaS businesses. From developing effective marketing campaigns to optimizing customer acquisition and retention, this podcast covers a range of topics that are critical to the success of any SaaS business. Open Source Growth Podc ...
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On this episode of the podcast, Dean Denny shares the exciting benefits of using Google Ads for SaaS businesses. He dives into the power of reaching targeted audiences through platforms like Search, Display, and Video campaigns. He emphasizes the cost-effectiveness and tracking capabilities of Google Ads, as well as advanced bidding strategies like…
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Join Dean Denny on Open Source Growth as he reveals the secrets to overcoming excuses and challenges for personal and professional growth. Through captivating stories of triumph over adversity, Dean showcases the transformative power of perseverance and self-awareness. From encounters with American Express representatives to roadside assistance wor…
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On this episode of the podcast, Dean Denny shares practical insights on maximizing the potential of LinkedIn ads for B2B SaaS businesses. He discusses strategies for demand generation and lead generation campaigns, emphasizing the importance of careful consideration of unit economics. Dean highlights targeting options, campaign setup, and optimizat…
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On this episode of the podcast hosted by Dean Denny, discover the powerful 'one three one rule' for leading marketing teams. Learn how this rule can streamline meetings, empower team members, and drive business growth. Find out how to maximize team productivity and efficiency in marketing leadership roles. Explore strategies for clear problem-solvi…
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On this episode of Open Source Growth, Dean Denny discuss the benefits of podcasting for SaaS companies. He highlights how podcasting can help build a strong brand and engage with the audience. He also provides insights on setting up a podcast, including equipment recommendations and publishing platforms. The host suggests talking about valuable to…
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On this episode of Open Source Growth, Dean Denny and his wife Hannah discuss the concept of vision boards and how they can help couples stay on the same page and achieve their goals together. Dean explains the law of attraction and how having a vision board can help focus one's energy on achieving their goals. He encourages listeners to create the…
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On this episode of Open Source Growth, Dean Denny, founder and director of Australia's top-ranked SaaS marketing agency Owen Denny Digital, discusses the importance of building an effective B2B SaaS growth marketing team. He recommends hiring a high-quality generalist, outsourcing specialist help, and hiring agencies for media buying, strategy, and…
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In this episode of Open Source Growth Podcast, Frederic Joye, co-founder of Arcanys, shares a fascinating journey through the software industry. The discussion commences with an introduction to Frederic and his pivotal role in establishing Arcanys. Together, they delve into the profound impact of the software outsourcing industry on the Philippines…
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In this podcast episode hosted by Open Source Growth founder Dean Denny, he discusses their decision to use AI as a business coach to help grow their software or SaaS company. Dean explains his process of onboarding ChatGPT and training it to provide personalized business coaching, drawing inspiration from Tony Robbins' teachings. Dean shares how A…
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In this episode of "Open Source Growth," Dean, founder of Owendenny Digital, discusses his journey of giving up caffeine due to health concerns and how it led to improved business success. He emphasizes the challenges faced by entrepreneurs and introduces a unique daily routine: working intensely in the morning when productivity is high and working…
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On this Part 2 episode of "Marketing A Marketing Agency", Dean Denny and Sam Kariuki discuss how to generate leads and create offers for their target audience. They explain how they initially made a mistake by offering a free website to the wrong audience, and how they then created offers such as a free LinkedIn order, Facebook go at it, and a stra…
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On this PART 1 episode of 'Marketing A Marketing Agency', host & founder Dean Denny is joined by Sam Kariuki, Head Of Performance Media at Owendenny Digital, to discuss the importance of understanding the market and the messaging you give to your audience. They explained how AI is changing the way we do things and how marketers should focus on pers…
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In this podcast, Dean Denny, host & founder of Owendenny Digital, discusses the exciting developments in LinkedIn advertising for SaaS companies and B2B organizations. He highlights the decreasing cost of traffic on LinkedIn compared to Facebook, making it a lucrative platform for marketers. Dean advises adapting the tone and content of ads to suit…
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In this podcast, Dean discusses the challenges of email marketing for B2B companies in today's digital landscape. He highlights how the marketing world has evolved over the past decade, with increased costs per click, the need for direct response advertising, and the difficulty of generating and nurturing leads. Dean emphasizes that traditional ema…
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In this podcast, Dean Denny, the founder of Owendenny Digital, discusses the importance of generating high-quality marketing qualified leads. He emphasizes the need for qualitative analysis when evaluating the effectiveness of gated content offers and lead magnets. By matching leads to LinkedIn profiles, company information, and industry verticals,…
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In this episode of the "Open Source Growth" podcast, host and founder Dean Denny interviews Connor Wrath, a fellow marketing agency owner. They discuss various topics related to digital marketing, customer acquisition costs, attribution modeling, and the importance of aligning marketing and sales efforts. The conversation highlights the significanc…
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In this podcast, host and founder Dean Denny, discusses the importance of having three different hobbies to enhance your life and business. The first hobby should tap into your creativity, allowing you to explore new ideas and perspectives. The second hobby should focus on fitness, keeping you physically and mentally healthy to perform better in yo…
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In this podcast episode, Host Dean discusses his recent experience with eye soreness and how he sought out a specialist for advice. He reflects on the importance of listening to professionals who have specific expertise in a particular field. Dean emphasizes the significance of positioning and brand authority in influencing people's decisions. He h…
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In this podcast episode, Dean Denny, the host and founder of Owendenny Digital, shares a humorous story about his experience with his poodle, Zoe, and relates it to the importance of testing and varying marketing and sales offers. Dean discusses the need for both marketing qualified lead offers and sales qualified lead offers in B2B SaaS and enterp…
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In this podcast episode titled "20 Compelling Reasons Why Your Digital Marketing Agency Might Be Doomed," the host, Dean Denny, discusses common issues faced by companies when working with digital marketing agencies. He emphasizes the importance of selecting an agency that understands the target audience and has technical knowledge of the product o…
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In this podcast, Dean, the founder of Owendenny Digital, discusses the importance of staying focused on growth metrics for SaaS companies and online brands. He emphasizes three hard and fast rules for success: setting clear goals and tracking progress, continuously testing and optimizing marketing strategies, and investing in customer success. Dean…
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In this podcast episode, host Dean Denny, discusses the misconception of pursuing cheap leads for business growth. He argues that cheap leads often result in low-quality leads, negatively impacting a company's direct response advertising efforts and brand reputation. He emphasizes that conversion rates and profitability suffer when focusing on chea…
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On this episode of Open Source Growth, Dean Denny shares his personal development insights on sales and rejection, emphasizing the importance of definite answers and avoiding the destructive word 'maybe'. He also discusses the common problem of small businesses not knowing their target market and the transformation they offer. The conversation also…
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In today's episode, Open Source Growth host Dean Denny discusses the five most impactful books on marketing that he recommends for businesses to read and implement. He emphasizes that the principles discussed in these books are timeless and rooted in human behavior, making them easy to execute in different forms and industries. Dean also shares his…
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Join Dean on this podcast episode as he shares his experience of almost making a massive mistake in his advertising campaign and provides a six-step flight check for anyone who wishes to run paid advertising, lead generation campaign, or demand generation campaign. The flight check ensures that everything needed for a successful campaign is in plac…
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In this podcast episode, host Dean Denny shares his personal success trip to Bali and how it gave him perspective on the world of marketing. He emphasizes the importance of critical thinking in developing a successful strategy and the potential pitfalls of relying too heavily on AI-powered growth marketing. Dean also touches on the shift in the dig…
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In this podcast episode, host Dean Denny discusses the importance of accountability in achieving fitness goals and how it relates to marketing your business. The host shares his experience working with a personal trainer who provided a plan and held him accountable for his progress. Dean emphasizes the importance of having a plan in place and track…
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In this brief podcast episode, host Dean Denny, thanks the listeners for tuning in and supporting the Open Source Growth podcast. He expresses his gratitude for the active community and discusses plans to ramp up the production quality of the podcast. The host encourages listeners to reach out with any questions and suggests checking out the show n…
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In this podcast episode of Open Source Growth, host Dean Denny discusses the importance of analyzing business and marketing data in order to drive growth for a software company, marketing agency, or e-commerce brand. He encourages his listeners to review the last 90 days of data and offers advice on what to look for when analyzing the data. Dean em…
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In this episode of Open Source Growth, host Dean Denny covers everything about Facebook ads for software as a service (SaaS) companies in under 30 minutes. He emphasizes the importance of Facebook ads for achieving T2D3 growth and the need to revisit customer personas. Dean covers objectives, creatives, targeting and bid strategies, landing pages, …
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In this podcast episode, Open Source Founder & Host Dean Denny discusses why he quit caffeine after being a regular coffee drinker since his teenage years. He talks about how coffee and caffeine have been a big part of his life and culture in Australia, especially Melbourne's cafe culture. Despite this, he has successfully quit caffeine for the pas…
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In this podcast episode, Founder & Host Dean Denny, discusses the importance of personal development and spirituality in entrepreneurship. He emphasizes that the success of a business is closely tied to the personal growth of its founder. Dean reflects on his own experiences with his business, Owendenny Digital, and shares the ups and downs he has …
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In this episode of Open Source Growth, we reveal the number one growth hack likely to 10X your SaaS Company in 2023. And before you ask - NO, it's not ChatGPT, or any other fancy AI-driven solution or emerging self-serve digital advertising platform. In this episode, you will: 1. Discover the growth hack most likely to ten-fold your company this ye…
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Dean Denny, the director of Owendenny Digital, Australia's leading SAAS marketing agency and host of "Open Source Growth," he explores the latest trends and tactics in SAAS marketing. In this podcast episode, Dean talks about the top five marketing activities that should be automated with AI for businesses to achieve growth and profitability. The f…
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It's true. The robots are coming for our marketing jobs. But the bigger - and better - question is this: How can we as marketers use this technology to better serve our clients? That's the question we're exploring and we'd love for you to join us. Come listen, learn, and let's see where we end up! In today's podcast, Dean Denny from Owendenny Digit…
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Welcome back to Open Source Growth, the SaaS marketing podcast for software companies, online businesses, and beyond. I'm your host, Dean Denny, and in today's episode, we discuss how entrepreneurs can use AI to power our Marketing teams and lead generation efforts. This then begged the question: "Should I let ChatGPT Do All My Copywriting?"... As …
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Wondering why your customers are hitting your landing pages and they're not becoming customers? More often than not, you're sitting on an awesome product. You know it, I know it, and your mom knows it. So why aren't people buying? The answer is social proof. People want to see that other people have used your product and loved it before they're wil…
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Welcome to Open Source Growth with your host Dean Denny. In this episode, Dean shares a unique discovery that will dramatically improve your ability to write winning ads and convert customers. But before he dives into that, he reminds listeners to hit the subscribe and like button to support the podcast's growth. Dean then shares his personal strug…
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Hey there, it's Dean from Open Source Growth. In this episode, Dean shares a personal story about his freelancing journey and how he generated leads, sales, and customers without building a website. He talks about the importance of having conviction and self-belief in oneself to achieve success. Dean shares how he started his own marketing agency w…
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