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I love talking hoops! High School, College, Professional... Coaches, Players, Games, X's & O's... You name it! If it is hoops I am interested and love talking about it. However, the longer I am around the game, the more it becomes clear to me that everyone who has a passion for this great game has a story to tell, that is so much more than just talkin' hoops. Don't get me wrong, I still love talkin' basketball with anyone who has an interest in the game from almost any angle, but the real st ...
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Copy & Content with Jon Cook: For Speakers, Coaches, and Experts Who Actually Give an 'Ish'...
Jon Cook | Keynote Content
Spoiler alert: there's an 'ish'-load of information about how to better connect with your audience as a speaker, coach, or industry experts. How do you know what truly works? The Copy and Content podcast features episodes obsessed with helping you better serve your audience. Keynote Content founder and Copy and Content host Jon Cook shares insight and interviews in the areas of speaking, copywriting, content creation, branding, and marketing. Learn you-proof tactics and processes that work. ...
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Welcome this podcast is about cooking tips and sharing recipes and also talking about anything that comes up in the podcast
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Andy Moore spent 25 years as an assistant basketball coach in the college ranks including stints at the United States Air Force Academy, and in both the Mid-American Conference and the BigTen. He is beginning his fourth season as the head coach Reynoldsburg High School in central Ohio. After playing for his father at Mt.Vernon High School, Andy had…
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Brook Cupps first joined the podcast in the fall of 2020 on Episode 72. Since that conversation Coach Cupps has seen his team at Centerville win a state championship and make 3 consecutive trips to the state Final Four in Ohio's big school division. He has also seen his son be named Ohio's Mr. Basketball and accept a scholarship to play basketball …
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Episode 96: Cody Hartzler - Assistant Coach - Baldwin Wallace University Women's Basketball
1:00:50
Cody Hartzler is in his ninth season as an assistant coach at Baldwin Wallace University in 2023-24. Hartzler came to BW after spending two years as an assistant men’s basketball coach at Washington and Jefferson (Pa.) College. Prior to W & J, Hartzler served as an assistant men’s basketball coach at Bluffton University for two seasons. Coach Hartz…
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Jon Tropf is a northwest Ohio native, raised in Van Buren, Ohio just minutes away from the ONU campus in Ada, Ohio. However, his journey has been about a lot more than the distance between 2 small towns in the Buckeye state. Coach Tropf spent his undergraduate years at Eastern Michigan University serving as a student manager, including 3 years as t…
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Nick Sales is enetring his 2nd season as the head basketball coach at RHIT, an NCAA Division III program in the Heartland Collegiate Athletic Conference. Coach Sales previously spent 9n seasons as an Assistant Coach and then Associate Head Coach at Marietta College. He enjoyed an outstanding playing career at Defiance College where he was the HCAC …
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Coach Michele Durand is making a return visit to the podcast. She previously joined us for Episode 28, when she was the recently retired basketball coach from Ohio Northern University. After a brief time away from the sidelines, and working in athletic administration, Coach Durand is set to begin her 2nd season leading the Oilers. Please enjoy my c…
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A lot has happened and some things have changed since the podcast shutdown in October 2020. Talkin' Hoops: With Coach Jon Cook is now Basketball & Life: With Coach Jon Cook. Thanks so much for your interest in the podcast. It is great to be back!
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Episode 92: Keith Utendorf - Head Basketball Coach - Ottoville High School (Ottoville, Ohio)
1:22:10
Keith Utendorf is a Putnam County native who grew up in Ottawa, Ohio and attended Ottawa-Glandorf High School. Perhaps it should come as no surprise then that he is a basketball junkie. But Keith's basketball journey has been atypical to say the least. It is a journey that has led him to be the head coach at not one, but two of Putnam County's smal…
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Quincey Simpson is a Lima Senior Spartan through and through. His journey through high school and college, then ultimately into coaching has been an unconventional one. unconventional also accurately describes his passion for the leadership role that he plays as the head basketball coach at his alma mater. The lifelong journey that took him to seem…
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Episode 90: Bob Ghiloni - Head Basketball Coach Grandview Heights High School (Columbus, Ohio)
56:01
Coach Bob Ghiloni is making a return appearance on the podcast, after first joining me for Episode 26, back in 2020. At that time Bob had only recently stepped down after 18 years as the head coach at Denison University. Three years of "retirement" from coaching proved to be enough for Coach Ghiloni and he is returning to the high school ranks afte…
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Episode 89: Dre White - Head Basketball Coach - Upper Scioto Valley High School (McGuffey, Ohio)
1:17:53
Dre White is entering his 7th season as a head basketball coach in the fall of 2023, and all of those years have been spent at two rural northwest Ohio high schools which are longtime and often bitter rivals. It is an interesting part of the basketball journey for Dre that began as a youth in Lima, Ohio and has seen him have an outstanding high sch…
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Andy Bucheit is set to begin his 11th season at the helm for Heidelberg University in 2023. Coach Bucheit played 4 years of college basketball at Wittenberg University, and began his college coaching journey as a volunteer assistant to legendary coach Bill Brown, at his alma mater in 2005. The following year, the Cincinnati, Ohio native became a gr…
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When I was growing up I was like any other basketball loving kid. I had idols. I loved Dr. J, and of course I enjoyed the Magic vs. Bird debate. Michael would come along a little later, and I became a fan much later in his career. But for me the true heroes of the sport were the college players that I watched on television. Try to understand that I…
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Episode 86: Tyson McGlaughlin - Head Basketball Coach - Ottawa-Glandorf High School (Ottawa, Ohio)
1:03:19
Tyson McGlaughlin spent most of his childhood watching his father lead the basketball program at Miller City High School before enjoying a standout high school playing career at Ottawa-Glandorf High School, and then at the University of Findlay. When he graduated and began his coaching career he could not possibly have known that he would eventuall…
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Geno Ford is a basketball lifer. Practically raised in the gym by his father and legendary Cambridge (Ohio) High School coach Gene Ford, Geno was Ohio's Mr. Basketball in 1993 and went on to an outstanding career at Ohio University. He played briefly overseas before beginning his coaching career. His coaching stops include stints as an assistant at…
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I first saw Doug Etzler play high school basketball during the 1987-88 season, when he was a freshman point guard playing for his father, Ray Etzler at Crestview High School. I followed his playing career closely, as he would square off with my twin brother twice just a couple of years later. After his stellar playing career at Crestview, Doug spen…
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Neal Young is in his second season as the head men’s basketball coach at Ohio Northern in 2023-24. He took over the program on April 6, 2022.Young came to ONU after winning three USA South titles in five seasons as head coach at Covenant (Ga.) College. He guided the Scots to a 79-47 record (a winning percentage of .627) and USA South titles in 2019…
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Doug Billman is an Antwerp, Ohio native who has been leading the basketball program at his alma mater since 2016. In those 7 seasons he has amassed 131 career wins and his teams have 20 or more games for the last 4 seasons. Three of those seasons resulted in District Championships and in the 2021-2022 season the Archers qualified for the state Fina…
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Episode 81: Jim Clay - Former Director of Van Wert (OH) AAU & American Youth Basketball Tour (AYBT)
57:20
Jim Clay may be the single most passionate member of the basketball community that I have had the good fortune to know. I met Jim in the early 1990's when he was the Director of the Van Wert AAU program in Van Wert, Ohio. Through a connection with a mutual friend that we shared, I was able to begin coaching a team of young men as a part of Jim's pr…
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Episode 80: Joe Campoli - Retired Head Basketball Coach - Ohio Northern University (Ada, Ohio)
46:51
After spending 17 years as an assistant coach at Ohio Northern University, Joe Campoli was appointed ONU’s head coach in 1992, at the age of 49, and became only the second first-year head coach to win an NCAA Division III national championship. Over 13 years in which there was not a losing season, ONU teams coached by Campoli won 254 games and lost…
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Bob Ghiloni retired from Denison University immediately following the 2019-2020 season. He spent 18 years at the helm of the Division III program in Granville, Ohio. Coach Ghiloni had a non-traditional pathway into the coaching profession. He attended the regional campus at OSU-Newark for his first two years of college, before finishing his degree …
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Episode 79: Bob Seggerson - Former Head Coach - Lima Central Catholic High School (Lima, Ohio)
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Bob Seggerson stepped down as the coach of Lima Central Catholic High School following his win in the Division 3 state championship game in 2010 ending a legendary career that saw his team compete at state on six different occasions. In addition to his state championship, his teams were state runner-ups in 1989 and 1994 and state semifinalists in 1…
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Note: In the fall of 2020, Talkin' Hoops with Coach Jon Cook was interrupted for what was supposed to be one basketball season. For a couple of specific reasons, I was unable to publish what would have been the final episode of Season 1, or to resume the podcast for well over two years. I apologize to Jamie Kachmarik for that, and I am publishing t…
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Episode 76 - Dave Krauss - Former Assistant Coach University of Findlay & Head Coach at Patrick Henry High School
1:16:49
This episode of the podcast is one of two that was recorded just prior to my unexpectedly being named as the head coach at Ada High School (you can listen to Episode 74 for the details on that situation). I so greatly appreciate Coach Dave Krauss for sharing his time and the story of his journey with the podcast. Coach Krauss was a remarkably succe…
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If you've written any type of sales page or ad copy, you're probably familiar with the PAS Copywriting Formula: Problem-Agitation-Solution. Here's why you're better served revamping the PAS formula and what to use instead for writing copy, content, and your overall messaging approach as a speaker, coach, or consultant. In this episode of Copy & Con…
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You're talented, experienced in your industry, and ready to help change lives... but you're an invisible expert for a reason. There are four deadly lies that are keeping you from growing your business - and if you reject these lies and replace them with truth, you will start going from invisible expert to can't-miss expert in your industry. In this…
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What Every Business Coach Needs to Attract and Close More Clients | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
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"I'm just not seeing the results I want to see in my coaching business. What am I missing?" After working with over 1,100 coaches and consultants one-on-one since 2017, these four components are crucial for any coaching business if you want to attract and close more clients. In this episode of Copy & Content, you will learn: Why it's not always abo…
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Creating New Content Vs. Repurposing Content? | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
13:37
Is it better to create brand-new content as much as possible or focus on repurposing existing content? It depends on your industry, how developed your content ecosystem is, and where you're wanting to go with your message as an industry expert. In this episode of Copy & Content, you will learn: Why any aspiring thought leader needs to create 'corne…
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Market Pathway Mapping for Coaches | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
20:47
One of the best investments any coach can make is in developing their customer journey map. We call this your Market Pathway, a seven-stage process for attracting, engaging, and signing on the right coaching clients who you know you can serve the best. This concept of mapping out a Customer Journey was first mastered by Ron Zemke and Chip Bell many…
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The #1 Way for Coaches to Create a Step-by-Step Proprietary Process | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
12:45
"So, where are we going with this coaching program?" For many coaches, that question is enough to stop them in their tracks. Not you though, no, you have a great proprietary process that's documented and defined so your coaching client and prospects know exactly what to expect and where they are in the process. So, how do you build that proprietary…
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How to Niche Your Message as an Industry Expert | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
14:35
Choosing your target market (your 'niche') is one of the fastest ways to start growing your business as an industry expert, but how do you align your new message with your niche? In this episode of Copy & Content, you will learn: Four key steps for niching down your message to connect with the right niche market for your business. How to focus on t…
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Top Places to Find Podcast Guest Opportunities | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
11:26
Growing your business through podcast guest opportunities gives you the flexibility and reach you need from anywhere at any time. The challenge is finding the right podcast guest openings that align with your message. In this episode of Copy & Content, you will learn: The top three podcast directories for finding podcast guest openings How to lever…
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Best Way to Pitch Yourself as a Podcast Guest | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
11:49
Being a great guest on podcasts is one of the fastest ways to grow your business and impact as an industry expert. So, how do you get on more podcasts? What's the right way to pitch yourself as a podcast guest? ---- Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100…
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How to Pick Your Speaker Topics | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
11:18
Whether you're creating a new webinar, creating a new training series, or wanting to speak at more events, having a great talk title, description, and takeaways is crucial. Here is the best approach to creating an irresistible talk topic, description, and takeaways that will catch anyone's eye. ---- Are you a speaker, coach, or industry expert who'…
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How to Ask to be a Guest on Podcasts | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
11:37
One of the fastest ways to grow your business as an industry expert is by being a guest on relevant, growing podcasts. So, how do you get to be a guest on a podcast? Where do you start? How do you find great podcasts that align with your business and also have the right audience for you? ---- Are you a speaker, coach, or industry expert who's ready…
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Fastest Way to Create Great Content as a Coach | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
13:26
Two of the worst enemies to a coach's marketing are lousy content and unpublished content. What's the fastest way to create great content as a coach without sacrificing quality heading into 2021? Jon Cook shares what he's learned from working with 1,100 coaches and consultants one-on-one since 2017 and writing almost three million words of content.…
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Is Blogging or Video Better for Building Your Business in 2021? | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
12:54
"Blogging is dead!" "Videos are oversaturating the market" There are so many opinions about whether blogs or videos are better for building your business. How do you know whether blogging or video is better for growing your business in 2021? In this episode of Copy & Content, Jon Cook, founder of Keynote Content, shows you how to know whether blogg…
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The Best Way to Start Blogging in 2021 - Even If You Hate Writing | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
14:56
Yes, blogging is still one of the most effective marketing tactics for growing your business as an industry expert. Where do you get started though? What's the best way to start your blog in 2021? Learn the exact steps you need to launch and grow your blog in 2021 and beyond. ---- Are you a speaker, coach, or industry expert who's ready to get bett…
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The Best Copywriting Formula to Use In 2021 | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
12:44
After generating millions of dollars in sales for clients working with over 1,100 coaches and consultants one-on-one, this is the best, most effective copywriting framework I use for sales pages and website copy. It is the #1 formula I'm using to write any type of copy heading into 2021. ---- Are you a speaker, coach, or industry expert who's ready…
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What Every Heart-Based Entrepreneur Needs to Make a Meaningful Impact | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
13:38
The group most likely to change the world are heart-driven entrepreneurs. And yet, it's not enough to simply say "Your message matters." What you need is to know how to leverage that message in the right context to maximize your impact as an industry expert. In this video Jon Cook, founder of Keynote Content, #1 international bestselling author, an…
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Making the Second Pivot with Your Message Heading into 2021 | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
14:42
When COVID-19 disrupted the entire speaking and coaching industries in March 2020, one key word was "pivot". Now that we're starting into 2021, it's time to make the second pivot with your message. What changes do you need to make? Where is your audience needing you to show up more that's different than your first pivot? ---- Are you a speaker, coa…
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Creating Great Last-Minute Holiday Content for 2020 Even If You Have Zero Ideas and No Content Already Made | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
11:47
So you want to create great content for the holidays? It is about a couple of weeks before Thanksgiving. You're saying, "I don't know, I haven't created any holiday-themed content. I don't have any ideas. I didn't know where to start." What I'm going to show you today is how to create great last-minute holiday-themed content, even if you have zero …
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Chris Oliver, the founder of Basketball Immersion and the host of The Basketball Podcast, had a 23-year career coaching college basketball in Canada before launching the Basketball Immersion website (www.basketballimmersion.com). Through Basketball Immersion, Chris has created a community for basketball junkies and provides some of the best availab…
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The year 2020 just continues to be more and more bizarre. When this podcast launched last spring no one, I mean no one, would have been able to convince me that coaching high school basketball again was in my immediate future. But about a month ago some things began to transpire that ultimately resulted in me doing just that. So as I prepare to beg…
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The 3 Types of Empathy Your Audience Needs Now More Than Ever | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
15:33
Hey, it's Jon Cook with Keynote Content. I wanted to connect with you today because specifically when you look around the world with COVID-19, it's disrupted virtually every industry in the world. And then with the recent U.S. Elections, and there's still some uncertainty about kind of the fallout from that, what that might mean from a change stand…
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How to Create a Podcast One Sheet That Will Get You Booked On More Podcasts | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.
11:47
So you want to get booked on more podcasts, but you say, how do I put together the right podcast info sheet or a one sheet? What is a podcast one sheet? Well, I'm going to show you how to create a best podcast one sheet that will get you booked on virtually any podcasts you actually want to be on. So we're going to jump in with the first little det…
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How to Be the Best Podcast Guest Ever | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content
12:37
So you want to be the best podcast guest ever. How do you make that happen? What do you need to do ahead of time? What do you need to do during the podcast? And even what do you need to do after the podcast to make that a reality? My name is Jon Cook. I'm the founder of Keynote Content. I am the creator of the Expert Message Method, a number one in…
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My guest today is Bryan, Ohio native Matt Jones. Matt is a basketball lifer who has bet on himself more often than most people twice his age in pursuit of a life in basketball. After high school, Matt played at two separate junior colleges before receiving a degree at Lourdes University, then beginning his coaching odyssey. Mobile, Alabama, Miami, …
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Top 5 Lessons I Learned from Presenting on Virtual Summits | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content
13:46
It's Jon Cook with Keynote Content. Thank you so much for connecting with me today. I want to talk with you about virtual summits. Now of course, with COVID-19 disrupting so many in-person events and we're still quite aways away from seeing more in-person events coming back, a lot of questions I hear from clients of ours, who are speakers, are sayi…
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Brook Cupps graduated from Graham High School in St. Paris, Ohio near Springfield in 1995, and following a 4-year playing career at Capital University in Columbus, he returned to Graham. He became the head coach in 2000 and spent 12 seasons building a high level basketball program at a relatively small school with a national reputation for wrestlin…
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