最佳Marketing Management播客 (2025)

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269: Entrepreneur Tips For Business And Side Hustles Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, VA, Owner, Or Self-Employed 13:38

3d ago13:38

13:38

Making the switch from an employee to an entrepreneur requires many changes, not only with your new responsibilities but your mindset as well. You’ll have lots of new thoughts and fears, but overall, employees who want to be entrepreneurs seek the advantages of providing products and services they are passionate about while reaping the benefits of …

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Management meets Mindfulness 2024 - Unser Jahresrückblick auf spannende Interviews, interessante Themen, Management und Achtsamkeit 17:48

3d ago17:48

17:48

In dieser Spezialfolge wagen wir einen kleinen Rückblick auf 2024. Aus jeder Folge haben wir einen kleinen Teil extrahiert, sodass jeder Interviewgast des vergangenen Jahres noch einmal zu Wort kommt und so in Erinnerung gerufen wird, was 2024 bei uns im Podcast Thema war. Noch einmal herzlichen Dank an alle Gäste, aber auch an euch Zuhörer*innen! …

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2025 Affiliate Marketing Predictions (BIG Changes Coming) 42:08

5d ago42:08

42:08

2025 is here, and the affiliate marketing world is evolving faster than ever. From the rise of AI to compliance and Google algorithm updates, this year is shaping up to be a big one. In this episode, I’ll break down the hottest trends, key predictions, and strategies to help you stay ahead of the curve. Plus, I’ll share what we learned from 2024 an…

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Matthew Lynn: Journalist and Author Turned Publishing Entrepreneur 1:08:45

8d ago1:08:45

1:08:45

In this podcast, Matthew talks about his late entry into entrepreneurship, taking advantage of opportunities that emerged as Kindle offered a new way to distribute books. In his career as a journalist with well known business publications he enjoyed talking to entrepreneurs, even having his editor turn down his pitch to interview Amazon founder Jef…

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268: Is Being Nervous Holding You Back Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 5:46

5d ago5:46

5:46

It's pretty normal to feel nervous when you are trying something new. These feelings often pop up when you put yourself in a situation where you don’t necessarily know what the outcome will be or how others will react. But what happens when you allow being nervous to hold you back from the things you really want to do? You know I always say you hav…

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267: Another Way To Look At Sales In January Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, VA, Business Owner, Or Self-Employed 14:05

10d ago14:05

14:05

With the start of the new year, do you feel discouraged when you look at your sales figures for the year? I understand how easily this can happen when you consistently think you are starting the year out with zero sales and you have a huge mountain to climb to get your sales to where you want them to be. In today’s podcast episode, I’m letting you …

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Präkrastinieren oder Wenn man Dinge zu früh erledigt - über Unterschiede und Gemeinsamkeiten zur klassischen Aufschieberitis, richtiges Planen und Prioritäten setzen 14:12

10d ago14:12

14:12

In dieser Folge geht Philipp dem Präkrastinieren auf den Grund. Was genau ist das eigentlich und wo ist der Unterschied zum bekannteren Prokrastinieren? Dabei macht er deutlich, wann man besonders Gefahr läuft, sich in einem der beiden Modi zu verheddern und macht Vorschläge, wie man den Teufelskreisen entkommt. "Viel Spaß beim Hören! Folgt uns ger…

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266: Self Worth And Opinions About Yourself Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, VA, Business Owner, Or Self-Employed 4:14

12d ago4:14

4:14

How have you been valuing your self-worth? How do you see yourself? Do you even really know what it means to have self-worth? It really boils down to how you perceive your own value. It’s like your internal compass. Are you ready to see how you can be good enough and worthy of love? Let’s dive in… I’m inviting you to sign up for the free private po…

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Jean Burgess and Nancy K. Baym, "Twitter: A Biography" (NYU Press, 2020) 43:29

14d ago43:29

43:29

As Twitter enters its own adolescence, both the users and the creators of this famous social media platform find themselves engaging with a tool that certainly could not have been imagined at its inception. In their engaging book Twitter: A Biography (NYU Press, 2020), Jean Burgess and Nancy K. Baym (@nancybaym) tell the fascinating and surprising …

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History and Entrepreneurship (with Marshall Poe) 1:14:07

16d ago1:14:07

1:14:07

In this episode, NBN founder & CEO Marshall Poe talks about his early plans to become Michael Jordan, his journey from a professorship in Russian history to his fascination with communications, and his present role as a podcasting entrepreneur. We chat about the surprising alignments between the craft of history and entrepreneurship, the power of o…

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265: Starting The New Year Focused On Success Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Or Business Owner 14:28

17d ago14:28

14:28

Choosing your word of the year…many people do this for themselves personally, and it works. It keeps them focused throughout the year, but choosing a word of the year for your business…does that even make sense? Oh ya, it is important. In today’s podcast episode, I’m going to walk you through how you can choose your business's word of the year and …

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Harry Max, "Managing Priorities: How to Create Better Plans and Make Smarter Decisions" (Two Waves Books, 2024) 1:05:54

19d ago1:05:54

1:05:54

The key to a life well-lived is prioritization, but people rarely explain how to do it effectively. In Managing Priorities: How to Create Better Plans and Make Smarter Decisions (Rosenfeld Media, 2024), Harry Max provides a useful guide. He explains how learning to prioritize is helpful in life as well as at work. He explains how he - and his clien…

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264: Drama When Setting Goals Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Business Owner, Or Self-Employed 4:13

19d ago4:13

4:13

Do you ever find yourself experiencing drama? It could be within your family or friends, or possibly you see it in how kids are behaving, but have you ever caught yourself in a dramatic situation? Do you ever find yourself thinking thoughts that create an unnecessary situation for yourself? If you’re like most people, your answer will be yes, and i…

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263: A Side Hustle For Working Past Retirement Age Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, VA, Owner, Or Self-Employed 19:07

24d ago19:07

19:07

When you think about a side hustle, do you think about young entrepreneurs with lots of energy who are able to work eight hours at a day job and another eight hours on their side hustle? While this may be true, more side hustles are created by entrepreneurs between the ages of 45 and 65. Does this surprise you? More and more people entering their r…

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Matt Beane, "The Skill Code: How to Save Human Ability in an Age of Intelligent Machines" (HarperCollins, 2024) 1:30:01

26d ago1:30:01

1:30:01

As part of our informal series on artificial intelligence, Peoples & Things host, Lee Vinsel, talks with Matt Beane, Assistant Professor of Technology Management at the University of California, Santa Barbara, about his book The Skill Code: How to Save Human Ability in the Age of Intelligent Machines (HarperCollins, 2024). Beane outlines the fascin…

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262: What Other People Think About You Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 3:39

26d ago3:39

3:39

How much time do you spend thinking about what other people are thinking, specifically what you think they are thinking about you? How often are you doing something just because of what you think the other person is thinking about you? You might be concerned about what your parents are thinking about you, or your partner, or your children, or your …

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261: Year End QuickBooks And Tax Strategies Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Or Business Owner 19:59

1M ago19:59

19:59

If you have a business or do bookkeeping for business owners, you know now is the time you need to wrap up your year-end financial statements. If you’ve heard the phrase closing the books, this is exactly what it means. You simply make sure you have all your money coming in and money going out of your business recorded and reconciled so that your f…

1
Interview mit Jutta dos Santos Miquelino Teil 2 - über 5D-Leadership, neue Herausforderungen in der Führung und Juttas "The Glass Elevator" 35:11

1M ago35:11

35:11

Im zweiten Teil des Interviews mit Jutta dos Santos Miquelino geht es noch einmal etwas spezifischer um ihr neues Buch. Sie erklärt uns, was genau eigentlich hinter 5D-Leadership steckt. Philipp und Jutta sprechen darüber hinaus auch über die neuen Herausforderungen von Führung, aber auch darüber, wie man zu innerer Zufriedenheit kommt. Achtung Gew…

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The 10 Commandments of Building a Winning Affiliate Program 1:09:54

1M ago1:09:54

1:09:54

Today, I'm sharing my 10 Commandments for building a winning affiliate program. After 20 years of experience, I've distilled the essentials of affiliate management into these must-do principles that can make a huge impact. And thou must followest these commandments. Trust me, you won't want to miss #6 – it might sound crazy at first, but you'll see…

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260: The Gift Of Being Yourself Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Business Owner Or Self-Employed 5:24

1M ago5:24

5:24

Do you know who your true self is? Do you ever think you’ll become who you really are when you reach a certain point in your life? Do you ever feel like you are lying to yourself when you ask who you really are? Do you know how to simply be yourself? Are you ready to give yourself the gift of being yourself? Let’s dive in… Learn about the Under Pre…

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259: Believing In Yourself And Your Business Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, VA, Business Owner, Or Self-Employed 17:06

1M ago17:06

17:06

There is a lot of talk about belief this time of the year, but I feel like belief is such a vital part of having a side hustle or being a solopreneur. You’ve heard me say dream big, follow your heart, and love what you do before, and we are going to talk about how belief is such an essential aspect of not only dreaming big but also reaching your go…

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Should Your Affiliate Program be on a Network or In-House? 31:15

1M ago31:15

31:15

Trying to decide whether to run your affiliate program on a network or keep it in-house? It’s a HUGE decision that can make or break your program. In this episode, I’ll share the pros and cons of both options and help you figure out what’s right for YOUR business. LINKS MENTIONED IN THIS EPISODE XP Affiliate Network TEXT ME - +1 260-217-4619…

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Benjamin J. Shestakofsky on How Venture Capital Shapes Work, Innovation, and Inequality 1:12:53

1M ago1:12:53

1:12:53

Peoples & Things host, Lee Vinsel, talks to Benjamin Shestakofsky about his book, Behind the Startup: How Venture Capital Shapes Work, Innovation, and Inequality (U California Press, 2024). Shestakofsky is Assistant Professor of Sociology at the University of Pennsylvania, where he is affiliated with AI at Wharton and the Center on Digital Culture …

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258: Is Intuition Driving Your Decisions Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner Or Self-Employed 3:49

1M ago3:49

3:49

Have you ever based a decision you were making on intuition? Do you ever let your intuition guide you in life? The basic definition of intuition is to understand something immediately, without the need for conscious reasoning. When you fully understand your wants and needs in life, intuition can be something you rely on. But what happens when you m…

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Andy Hines, "Imagining After Capitalism" (Triarchy Press, 2025) 50:29

1M ago50:29

50:29

Imagining After Capitalism (Triarchy Press, 2025) is the culmination of a decade-long exploration of what comes next after capitalism. It leverages previous work in developing foresight methodologies, which are featured in two previous books: Teaching about the Future and Thinking about the Future (2nd edition), both with Peter Bishop. It also leve…

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Eric Drott, "Streaming Music, Streaming Capital" (Duke UP, 2024) 1:34:12

1M ago1:34:12

1:34:12

Streaming Music, Streaming Capital (Duke University Press, 2024) provides a much-needed study of the political economy of music streaming, drawing from Western Marxism, social reproduction theory, eco-socialist thought and more to approach the complex and highly contested relationship between music and capital. By attending to the perverse ways in …

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Toby Bennett, "Corporate Life in the Digital Music Industry: Remaking the Major Record Label from the Inside Out" (Bloomsbury, 2024) 49:23

1M ago49:23

49:23

How does the music industry actually work? In Corporate Life in the Digital Music Industry: Remaking the Major Record Label from the Inside Out Toby Bennett, a Senior Lecturer in Media, Culture & Organisation in the School of Media and Communications at the University of Westminster offers a deep ethnography of everyday life in a contemporary recor…

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History and Journalism with Alex Keller 55:09

1M ago55:09

55:09

In this episode, I sat down with Alex Keller, then a Digital Content Producer at CBS News Texas, to talk about his unconventional career path. From studying biology and neuroscience to earning an MA in history, Alex’s journey is a testament to the unexpected ways history skills can shape careers. We dove into how his history background prepared him…

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257: Are You Aiming Too Low With Your Goals Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, VA, Business Owner, Or Self-Employed 20:18

2M ago20:18

20:18

The great danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark. I love this quote from Michelangelo. It really puts into perspective how important it is to not only set goals but to make sure that you are setting goals that make you reach a little further than you’d nor…

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Interview mit Jutta dos Santos Miquelino Teil 1 - über die Chancen der Kollektiven Intelligenz und den Weg in ihre Selbstständigkeit 35:37

2M ago35:37

35:37

In dieser Folge ist Jutta dos Santos Miquelino zu Gast. Sie hat vor kurzem ihr Buch "The Glass Elevator" herausgebracht und erzählt uns von den Chancen und der Anwendung der Kollektiven Intelligenz. Dabei erklärt sie, was es damit eigentlich genau auf sich hat und lässt uns zudem hinter die Kulissen ihres Werdegangs und ihrer Selbstständigkeit blic…

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Should we Stop Using the Term "Affiliate Manager"? 11:04

2M ago11:04

11:04

Managers are for burger joints, not affiliate programs. Seriously, I can’t stand...no, scratch that...I HATE the term "Affiliate Manager." In this episode, I’m sharing why it drives me crazy…and what we should be calling ourselves instead. LINKS MENTIONED IN THIS EPISODE Your First 100 Affiliates: mattmcwilliams.com/first100 TEXT ME - +1 260-217-46…

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256: Gain A New Outlook From Your Past Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 5:12

2M ago5:12

5:12

Is there anything you’ve experienced in your past that is currently influencing how you live your life? How often do you talk to others about things that happened in your past? Do you let your past dictate how you live your life, or how you think your future will be? Did you know that you have the power to change your past? Your past no longer exis…

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Ken Wilcox, "The China Business Conundrum: Ensure That "Win-Win" Doesn't Mean Western Companies Lose Twice" (John Wiley & Sons, 2024) 1:02:05

2M ago1:02:05

1:02:05

The China Business Conundrum: Ensure That "Win-Win" Doesn't Mean Western Companies Lose Twice (Wiley, 2024) describes former CEO of Silicon Valley Bank (SVB) Ken Wilcox's firsthand challenges he encountered in four years “on the ground” trying to establish a joint venture between SVB and the Chinese government to fund local innovation design―and th…

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255: Get The Help You Need To Succeed Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 17:21

2M ago17:21

17:21

Everyone is looking for the secret to success in their life, business, or both. If you want to be successful, you’re more than likely working towards each of your desired outcomes or goals. You’re looking to find the motivation or simply what you need to do to continue to move forward in the direction to reach your ultimate work-life balance. In th…

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Oops! This Affiliate Program Totally Blew It (Here’s How to Avoid Their Mistake) 31:44

2M ago31:44

31:44

Running an affiliate program? Most mistakes aren’t fatal…except this one. I recently witnessed a program make a colossal error, and it was painful to watch. In this episode, I’ll break down what went wrong...and how to make sure you avoid it. LINKS MENTIONED IN THIS EPISODE How to Determine the Right Commission Structure for Your Affiliate Program:…

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254: How Do You Deal With Regret Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 4:07

2M ago4:07

4:07

Do you have something in your life that you regret? There are a lot of people who are dealing with regret. How are you dealing with regret in your life? Is it something you feel on a daily basis? Is it something that only comes up for you periodically? When you think about your regrets, do you wish you would have done or maybe not done something in…

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253: Strengthening Your Business Foundation Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, VA, Business Owner, Or Self-Employed 19:26

2M ago19:26

19:26

To have a successful and profitable business, you’ll need to make sure your journey includes having a solid foundation for your business. This foundation is much more than just having an amazing idea for your business; it’s broken down into sections that are important to make sure you are mastering each of them so that you don’t have one area of yo…

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Interview mit Mirjam Saeger Teil 2 - übers Netzwerken, über Storytelling und die IDEAL-Formel und Social-Media-Botschaften 22:33

2M ago22:33

22:33

Im zweiten Teil des Interviews erzählt Mirjam aus ihrer Vergangenheit und von ihrem Netzwerkprozess und hat dazu einige Tipps auf Lager. Außerdem verrät sie im Podcast im Hinblick auf Storytelling auf Social Media, was es mit ihrer praktischen IDEAL-Formel auf sich hat und wie sehr man sich von seinem Perfektionismus und seinen Ansprüchen lösen sol…

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7 Things Every Affiliate Manager Needs to Know About the Holiday Season 22:11

2M ago22:11

22:11

The holiday season is just around the corner, and affiliate managers everywhere are gearing up for the busiest (and potentially most profitable) time of year. For some programs, we’re talking 40%, 50%, even 60% of their entire year’s sales crammed into just a few hectic weeks! So, if you’re not prepared…it’s gonna be a rough ride. In today’s episod…

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252: Being Proud Of Yourself Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Business Owner, Or Self-Employed 5:06

2M ago5:06

5:06

So often, we are looking for other people to be proud of us, but when was the last time you asked yourself how proud you are of yourself? Do you find that you are consistently seeking validation of how proud others are of you? Did you know that feeling proud of yourself is something you can actually create for yourself? Think about how much more po…

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Lizhi Liu, "From Click to Boom: The Political Economy of E-Commerce in China" (Princeton UP, 2024) 56:58

2M ago56:58

56:58

How do states build vital institutions for market development? Too often, governments confront technical or political barriers to providing the rule of law, contract enforcement, and loan access. In From Click to Boom: The Political Economy of E-Commerce in China (Princeton, 2024) Lizhi Liu suggests a digital solution: governments strategically out…

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251: Simple Steps To Create A Business Plan Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, VA, Business Owner, Or Self-Employed 19:02

2M ago19:02

19:02

When you have a business, you most likely have a vision for your business. If you are like many business owners, you think about your business the majority of your time. You think about the products and services you offer or want to offer, you think about your ideal client, you think about how much money you want to make, and you think about how yo…

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How Great Affiliate Programs Stand Out in the Holiday Clutter 24:20

2M ago24:20

24:20

Welcome to the holiday season—the busiest, noisiest time in the affiliate world! Every program out there is cranking up their promotions, their recruiting, their emails…and let’s be real, it can feel like trying to shout over a crowd of holiday shoppers. So how do you make sure your affiliate program doesn’t get lost in all the holiday clutter? In …

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