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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

1 #755: Sitecore CMO Michelle Boockoff-Bajdek and Microsoft's Talisha Padgett on designed intelligence for marketing 27:13
In the race to adopt AI, how do we avoid creating a sea of sameness and alienating the very customers we're trying to connect with? Today, we're going to talk about the intentional design of our marketing future. We’ll explore how leading brands are moving beyond the hype of AI to build practical, collaborative frameworks between humans and machines, shifting from outdated customer segments to real-time signals, and ultimately, creating experiences that are not only efficient but deeply empathetic and relevant. To help me discuss this topic, I'd like to welcome, Michelle Boockoff-Bajdek, CMO at Sitecore and Talisha Padgett, GM MArTech, AI & Automation at Microsoft, who will be doing a fireside chat at the upcoming Sitecore Symposium, November 3-5 in Orlando Florida. We’re going to get a sneak preview today of some of the topics they’ll be discussing. About Michelle Boockoff-Bajdek and Talisha Padgett Michelle Boockoff-Bajdek on LinkedIn: https://www.linkedin.com/in/michellebb/ Talisha Padgett on LinkedIn: https://www.linkedin.com/in/talishapadgett/ Resources Sitecore: https://www.sitecore.com Register now for Sitecore Symposium, November 3-5 in Orlando, Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Chatter on Books
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Manage series 2474017
内容由Torie Clarke提供。所有播客内容(包括剧集、图形和播客描述)均由 Torie Clarke 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
This weekly podcast will be hosted by Torie Clarke with co-hosts David Aldridge, Jeanne McManus and Michael Kornheiser. Each week, they'll have entertaining interviews with authors, plus lively discussions about what they are reading, what they love and what they hate! This show will be many things, but boring won't be one of them!
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100集单集
标记全部为未/已播放
Manage series 2474017
内容由Torie Clarke提供。所有播客内容(包括剧集、图形和播客描述)均由 Torie Clarke 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
This weekly podcast will be hosted by Torie Clarke with co-hosts David Aldridge, Jeanne McManus and Michael Kornheiser. Each week, they'll have entertaining interviews with authors, plus lively discussions about what they are reading, what they love and what they hate! This show will be many things, but boring won't be one of them!
…
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Chatter on Books
"Extracting information." Chatter rolls with Claude, David, Jamie, and Torie. They cover Claude's equine role and the NBA cheating scandal. (Who knew the mob was still so active!). Nancy Baenen of Arcadia Books joins to chat up her iconic Wisconsin book store and dispense advice on "The Pitch," the 2026 Chatter on Books writing competition. Ann E. Butler zooms in to share "Wife, Mother, Spy," her exceptional book about an extraordinary life. CIA operative and mother of five, Butler juggled parenting around the globe AND recruited spies, gleaned intelligence and protected the country. We're in awe.…
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Chatter on Books
"An interesting planet." Chatter rolls with Claude, David and Torie. They reveal Claude's latest acting role in the mansion murders podcast and continue working on "The Pitch," Best selling, wicked smart, and very funny Mary Roach zooms in to share "Replaceable You." Forget what you think you know about human anatomy and how we replace/fix/grow new body parts. "Replaceable You" means never looking at a pig the same way again. It's terrific!…
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Chatter on Books
Chatter rolls with Claude, David, Torie and Jamie (fresh from Vegas). Get wells for Dolly the Goddess kick things off, and the gang shares thoughts on the Ryder Cup and boisterous American fans. The award winning, best selling, and very funny Hannah Pittard zooms in to share her latest novel, "If You Love It, Let It Kill You." Drop the couples therapy and buy this book. Pittard nails relationships, artistic expression, and making ordinary things profound. Not to mention the best talking cat ever.…
"The definitive biography." Chatter rolls back with Claude, David, Torie, and COB fave James Grady. They hit summer highlights, why Barnes & Noble is on a roll, and ideated Chatter's soon-to-be writing competition (working title: The Pitch). Susan Morrison zooms in with "Lorne," a decade long look at the man at the center of Saturday Night Live. It's the ultimate "fly on the wall" experience and a walk through fifty years of entertainment, and culture, and politics, and life.…
"All the old ghosts are leaving town…" Chatter rolls with Claude, David, Torie and COB fave Lou Bayard. Lou goes playwright, and David sheds a tear (a happy one) over TNT. Award winning, best selling and all around cool guy James Grady zooms in to share his latest, "American Sky." Epic and sweeping and so much more significant than your average coming of age story. Grady's portrait is, as Lou puts it "…indelibly, the portrait of a nation — an epic canvas that always feels intimate…"…
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Chatter on Books
"History and hope." Chatter rolls live at Wonderland Books in Bethesda, Maryland. Claude, David, Jamie, and Torie chat with Wonderland owner Gayle Weiswasser. She gives the lowdown on how the store is doing; foot traffic, sales, and community hub all flourishing. S.L. Price (aka Scott) takes a seat to share his latest "The American Game — History and Hope in the Country of Lacrosse." Revered by many as one of the all time great sportswriters, Scott examines the history, culture and geopolitics of the game. Meticulously researched, "The American Game" is a fascinating look at a sport whose evolution explains so much about the country.…
"Better than Gatsby." Chatter rolls with Claude, Torie, and Jamie as David recovers from NBA finals. They break down DOD events, and Rocco's shot contest beats all. Best selling author and screenwriter Kyra Davis Lurie zooms in the share "The Great Mann." Describing it as a reimagining of "The Great Gatsby," as many do, doesn't do justice to this deeply researched look at class and wealth and Black identity in postwar Los Angeles. It's Lurie's first turn at historical fiction; hopefully not her last.…
"To the Jealous." Chatter rolls with Kevin Stanfield filling in for Claude (in Hershey), Jamie, and Torie as David rocks the NBA finals. Horses rule as Torie raves about her rare win betting on the ponies, and they discuss the perils of gambling. They preview Chatter's live show in Bethesda om July 7 at Wonderland Book s. A violinist and author, Ling Ling Huang zooms in to share "Immaculate Conception." Her second novel, it blows ones mind with the possibilities — good and bad — when technology and art and friendship collide.…
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Chatter on Books
"Untold" Chatter rolls with Claude, David, Jamie, Torie, and COB alum Mike Croley. All agree that Charlotte Bronte was more talented at 13 than any of us as adults. Mike explains tenure — liberating. David wins the pop quiz "name the book by the quote." Award winning (as in James Beard) and best selling author Ted Genoways zooms in to share "Tequila Wars," his massively researched and compellingly written take on the unsung and underreported Jose Cuervo, a real person with untold impact on Mexican history.…
"So many firsts." Chatter rolls with Claude, David, Jamie, Jud, and Torie. After discussing Kaitlyn/Colin nuptials and cars they shockingly move quickly to book topics. Is "The Great Gatsby" the great American novel? Is there really a great American novel? COB alum and fave Victoria Christopher Murray zooms in to share "Harlem Rhapsody," the story of Jesse Redmon Fauset, the "literary midwife" of the Harlem Renaissance. Victoria's the perfect person to write about the woman at the heart of a cultural renaissance.…
"Of a culture." Chatter rolls with Claude, David, Jamie, Torie, and Jud Ashman. Chatter on Sports kicks things off — Final Four, Ovi, and the Masters. A hard turn to award winning author Jack Fairweather. He zooms in to share "The Prosecutor." Meticuous research and beautiful writing make this true story about a Jewish lawyer prosecuting Nazi war crimes a book that can't be put down once you start. Sebastian Junger called it "..a tour de force of both historical research and absolutely terrific writing. It reads like the best sort of cloak-and-dagger novel." Yep. And it's hIghly relevant these days.…
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Chatter on Books
"Wild, luxurious, and absurd." Chatter rolls into March madness with David, Jamie, and Torie. All eyes on David's beloved American Eagles, but Jamie's Gators look good. Torie's beloved CAPs are on a roll, and Ovi's on the march to break Gretzky's record. The show gets back to books (sort of) with a review of reviews of the Moby Dick opera. Best selling author and former librarian Kristen Arnett zooms in to share "Stop Me If You've Heard This One." As the Washington Post put it, it's all kinds of funny. Ostensibly about a retail employee turned clown, it's a truly original way to look at art and creativity.…
"Mice — whatever it means to you." Chatter rolls with Claude, David, Jamie, and Torie. They break down the CAPs resurgence and a great 2018 moment — off the ice and in the water. They debate what's behind the resurgence of brick and mortar book stores. Award winning author Charlotte Wood zooms in from down under to share "Stone Yard Devotional." Released in Australia in 2023 and a Booker Prize finalist in '24, Wood tells the story of a disillusioned conservationist who moves into a convent. Beautifully spare, it's "extraordinary" as WashPost critic Ron Charles said. And it makes you work — a good thing!…
"Seeking something." Chatter rolls with Lauren filling in for Claude, Jamie, and Torie. They once again go down the memory lane of journalism. No contest in the Super Bowl but a good debate over Tom Brady. Torie and Jamie try to tackle Ed Butt's daughter's sorority sister's list by which to curate reading and epically fail. N.L. Holmes zooms in to share her remarkable career paths and latest in the Hani's Daughter Mystery series, "Melody of Evil." Set in the time of King Tutankhamun, the book weaves a page turning mystery in a mosaic of the politics, family dynamics, and culture of Ancient Egypt.…
Chatter rolls with David, Jamie, and Torie. They go deep on DeepSeek and AI more generally. No Super Bowl for the Commanders but all rave about rookie quarterback Jayden Daniels and a remarkable season. The group goes dark on the current state of journalism (was there a golden age?) and its future. Pulitzer Prize winner and best seller several times over David Maraniss zooms in to share work on his next book about Jack Johnson, boxer and inspiration for the Great White Hope. Like much of his work, the book will examine important history through an athlete's life.…
"Young people in Paris, 1948" Chatter rolls into the new year with Claude, Jamie, and Torie. David's off covering the Commanders' big win over Tampa Bay. Even without David, Claude and Jamie break down the big game (something about 4th downs). Following "Chatter on Sports," COB alum David Wright Falade zooms in to share his latest, "The New Internationals." Focused on an often over simplified chapter in history, "The New Internationals" explores the complex and intertwined lives of young people imagining a better world. David goes "Going Local" with the Twin Oaks branch of the Austin Public Library system, down the street from where he lives and a terrific community hub.…
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Chatter on Books
"It's a David Aldridge moment." Chatter rolls Thanksgiving week with a very special show – live and in person: Claude, David, Torie, Jamie, and Jud. They shed a tear for Ovi's injury, marvel (again) at Taylor Swift's reach, and declare their picks for the Mt. Rushmore of sports books. Award winning, hall of faming, and legacy leaving journalist David Aldridge takes the featured author chair. He shares "The Basketball 100," fascinating stories about the League's legendary figures. As Charles Barkley says, "Let the debate being."…
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Chatter on Books
Chatter rolls with Claude, David, Torie, and Jamie. They break down the Washington Capitals and answer listener email about favorite books beyond Chatter (who has time?). Nobody wins the pop quiz on banned books but all agree none should be (banned, that is). According to PEN America, this year over 10,000 books were banned in public schools, nearly triple the number from 2023. Author, historian, journalist, ghostwriter Tripp Whetsell zooms in to share "Norman Lear – His Life and Times." It's an intense look at the depth and breadth of one of television's most important figures.…
"Power of persuasion." Chatter rolls with Claude, David, Torie, and our favorite writer/author/entrepreneur Michael Croley. Claude's going all in on the horses. Mike, David, Claude, and Torie (not her really) break down the chaos of NIL in college sports. Wright Thompson zooms in to share "The Barn," his truly groundbreaking work on the 1955 murder of Emmett Till in Money, Mississippi. Growing up 23 miles from the site of the killing, Thompson revisits the murder, the decades long cover up, and his own past.…
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Chatter on Books
"Read it out loud." Chatter rolls with Claude, David, Jamie, and Torie. They break down Vanderbilt over 'Bama and do emails. The perennial "what are good books about politics?" is back, of course. Jamie wins the pop quiz – guess the book by the bad NYT review. COB alum and all time favorite Lou Bayard zooms in to share his latest, "The Wildes: A Novel in Five Acts." Only Lou has the guts to bring Oscar Wilde back to life and the talent to do so with empathy and insight and through the lives of Wilde's family.…
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Chatter on Books
"Happiness" Chatter rolls with Claude, David, Torie, and her sister from another mother Liz Clarke. Manny's rocking: check out Foxden Fairways for awesome kids' golf attire and more. Make sure you use promo code: MannyGolf15! Recovering lawyer Gayle Weiswasser joins to talk about the soon-to-be-open independent Wonderland Books in Bethesda, Maryland. Writer, reporter, and podcaster Tommy Tomlinson zooms in to share "Dogland." Think Christopher Guest's "Best in Show," but with more history, insights, and fabulous stories about man's best friends and their fascinating humans. And yes, the dogs are happy.…
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Chatter on Books
1 Tevi Troy "The Power and the Money: The Epic Clashes Between Commanders in Chief and Titans of Industry 46:13
Chatter rolls into fall with Claude, David, Jamie, and Torie. David debriefs his epic Parisian Olympic adventures. DC Public Library Foundation head Rob Hartman shares the Library back story and teases the October 5 "Battle of the Banned" in which DC librarians battle it out for title of "Best Banned Book Display." Author Tevi Troy zooms in to share his fact filled "The Power and the Money," a meticulously researched look at how commanders in chief and corporate titans have collaborated and clashed throughout history.…
Chatter rolls with Torie and Jamie. David's in Paris and Claude is golfing, so Lauren fills in with the important work. They break down the Olympics (Lauren's not a watcher), read a couple of emails and ponder the huge influence of women on all things books. COB alum and fave Erica Wright zooms in from Knoxville to share her latest, "Hollow Bones." Snakes figure prominently again, but so do orphans and psychics and reporters. Totally gripping. Erica goes local with Union Avenue Books her favorite haunt in the heart of Knoxville.…
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Chatter on Books
1 Erik Larson "The Demon of Unrest: A saga of hubris, heartbreak, and heroism at the dawn of the civil war." 50:43
"Political horror story." Chatter rolls with Claude, David, Torie, and man about town Rodney Ferguson. They break down Wimbledon, rave about "James" by Percival Everett, and marvel at BookTok. David shares the back brief on his upcoming book "The Basketball 100," a celebration of the best players in NBA History. Award winning, best selling and all around cool guy Erik Larson zooms in to chat about "The Demon of Unrest: A saga of hubris, heartbreak, and heroism at the dawn of the civil war." With his usual meticulous research and riveting writing, Larson brings new perspective on the months between Lincoln's election and the Confederate shelling of Fort Sumter. And despite the known outcome, there's suspense too.…
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Chatter on Books
1 Karen Valby "The Swans of Harlem: Five Black Ballerinas, Fifty Years of Sisterhood, and Their Reclamation of a Groundbreaking History." 50:24
"Long overdue" Chatter rolls with Claude, David, Jamie and Torie. They do "Chatter on Weddings" (they used to be a lot less complicated), contemplate a live show, share father's day experiences, and somehow veer into what makes elite athletes so dedicated. Karen Valby zooms in from Austin to share "The Swans of Harlem." Until now, not many outside the world of ballet (heck, even inside that world) knew about five pioneering Black ballerinas and their remarkable friendship that has survived fifty years.…
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Chatter on Books
"Revealing" Chatter rolls with David, Torie, and Torie's sister from another mother Liz Clarke. They do email (keep them coming!), share "worst ever injuries," and marvel at the late great, Bill Walton's Grateful Dead obsession. Bill Gates' summer reading list has few takers; Torie's most into "The Women," historical fiction by Kristin Hannah. Multi-talented and trivia superstar Ben Rothenberg zooms in with "Naomi Osaka," his remarkably revealing bio of a superstar tennis talent whose influence went well beyond the courts on which she played.…
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Chatter on Books
"It's important." Chatter rolls at the Gaithersburg Book Festival with David, Torie, and Jamie. They rave about now Pulitzer Prize winning author Ilyon Woo whose "Master Slave Husband Wife" was featured on Chatter over a year ago. COB alum Anne Foster joins under the tent to share (again) "The Long War on Drugs," her 360 degree look at decades of efforts to combat drugs. And she shares what it's like to be one of David's oldest and earest friends.…
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Chatter on Books
"Let's get busy living!" Chatter rolls with David, Claude and Torie. They debrief the Gaithersburg Book Festival and speculate on why whales attacks (aka "Chatter on Whales"). Bobby Gottfried got things going, and Maryland Governor Wes Moore recently signed a law banning book banning. They debate signs you should give up on a book. Award winning, poetry writing and publishing guru Abraham Chang zooms in to share his debut novel. Packed with pop culture and blistering dialogue, "888 Love and the Divine Burden of Numbers" covers love, identity, and Chinese culture in a completely unique way. And he had fun writing it!…
Chatter rolls into May with David, Torie, and America's favorite book festival founder Mayor Jud Ashman. They rave about the Derby, bemoan the celebrification (is that a word?)) of sporting events, and claim to be good sports parents. Jud debriefs on the Gaithersburg Book Festival . Over one hundred authors, events, and workshops – not to mention it's free and offers free parking. Chatter will be there at 12:15 pm with Anne Foster and "The Long War on Drugs" . Award winning and debut novelist Elizabeth O'Connor zooms in from across the pond to share "Whale Fall" . Glowing reviews on both sides of the ocean applaud O'Connor's care in writing the story of a young woman finding herself on a remote Welsh island. We'd add compelling and evocative.…
"Relentless." Chatter rolls with David, Torie, Jamie, and Claude. Jamie's just back from Costa Rica – a definite yes for travel. They bid a fond farewell to the iconic Eddie Sands, father of David, Steve, and Michael and patriarch of the iconic Calvert Woodley Fine Wines and Spirits. Joe Drape joins to debrief on "Broken Horses," the NYT expose on horse racing and its darker side. Award winning, best selling, COB alum Susan Page zooms in to share "The Rulebreaker: The Life and Times of Barbara Walters." Forget everything you thought you knew about the iconic journalist, Walters overcame and endured multiple challenges in her professional quest to be the best. Page conducted over 150 interviews and researched extensively to "uncover so much more" about Walters, as Connie Chung put it. Susan "Goes Local" with DC's West End Public Library. They serve everyone in a diverse community, but we have to get Susan's books on the shelves!…
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