Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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内容由Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski提供。所有播客内容(包括剧集、图形和播客描述)均由 Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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265 (Sell) How to Present HIGHER prices w/o Losing Sales (Belal Batrawy, Death To Fluff)
Manage episode 450938057 series 2782528
内容由Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski提供。所有播客内容(包括剧集、图形和播客描述)均由 Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
ACTIONABLE TAKEAWAYS:
- Limit Pricing Options to Three: Offering more than three options overwhelms prospects. Present only the most relevant three to simplify decision-making.
- Leverage Value-Add Incentives: Highlight low-cost-to-you, high-value items (like waived fees or extra features) to steer prospects toward larger packages.
- Present Pricing with a Range: Start with a floor price and give a range based on factors, allowing flexibility while avoiding sticker shock.
- Use Strategic Comparisons: Position your premium option near a slightly lower-tier offer to make it an attractive choice, while avoiding comparisons to much cheaper options.
BELAL'S PATH TO PRESIDENT'S CLUB
- Founder @ LearnToSell.io
- Head of Sales @ GTM Buddy
- Enterprise Account Executive @ ClearBit
- Head of Business Development @ BioIQ
RESOURCES DISCUSSED
434集单集
Manage episode 450938057 series 2782528
内容由Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski提供。所有播客内容(包括剧集、图形和播客描述)均由 Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
ACTIONABLE TAKEAWAYS:
- Limit Pricing Options to Three: Offering more than three options overwhelms prospects. Present only the most relevant three to simplify decision-making.
- Leverage Value-Add Incentives: Highlight low-cost-to-you, high-value items (like waived fees or extra features) to steer prospects toward larger packages.
- Present Pricing with a Range: Start with a floor price and give a range based on factors, allowing flexibility while avoiding sticker shock.
- Use Strategic Comparisons: Position your premium option near a slightly lower-tier offer to make it an attractive choice, while avoiding comparisons to much cheaper options.
BELAL'S PATH TO PRESIDENT'S CLUB
- Founder @ LearnToSell.io
- Head of Sales @ GTM Buddy
- Enterprise Account Executive @ ClearBit
- Head of Business Development @ BioIQ
RESOURCES DISCUSSED
434集单集
所有剧集
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