Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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内容由Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski提供。所有播客内容(包括剧集、图形和播客描述)均由 Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Hall of Fame: Josh Braun
Manage episode 450810367 series 2782528
内容由Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski提供。所有播客内容(包括剧集、图形和播客描述)均由 Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
FOUR ACTIONABLE TAKEAWAYS
- Start by assuming the prospect has researched your solution if they say yes suggest a common objection why they didn't pursue it, if they say no then ask a question to highlight a knowledge gap
- When explaining your solution, emphasize the before state and the problems associated with it to create contrast with your solution's end-state
- Ask about specific situations to accurately identify the exact problems the prospect is facing
- Learn and practice delivering problem stories that are tailored to each potential situation your buyers may be in
PATH TO PRESIDENT’S CLUB
- Founder, Braun Training
- Former Head of Sales @ Basecamp
- Former VP of Inside Sales @ Jellyvision
RESOURCES DISCUSSED
434集单集
Manage episode 450810367 series 2782528
内容由Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski提供。所有播客内容(包括剧集、图形和播客描述)均由 Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
FOUR ACTIONABLE TAKEAWAYS
- Start by assuming the prospect has researched your solution if they say yes suggest a common objection why they didn't pursue it, if they say no then ask a question to highlight a knowledge gap
- When explaining your solution, emphasize the before state and the problems associated with it to create contrast with your solution's end-state
- Ask about specific situations to accurately identify the exact problems the prospect is facing
- Learn and practice delivering problem stories that are tailored to each potential situation your buyers may be in
PATH TO PRESIDENT’S CLUB
- Founder, Braun Training
- Former Head of Sales @ Basecamp
- Former VP of Inside Sales @ Jellyvision
RESOURCES DISCUSSED
434集单集
所有剧集
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