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Growth Marketing in AdTech: B2B vs B2C with Jonny Chan
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In the eighth episode of AdTech | AlikeAudience, hear from ex-Meta Research Lead and current Growth Marketing Manager at Coalition Inc., Jonny Chan, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, on AdTech Growth Marketing in both B2B and B2C landscapes.
Tune in to find insights on:
- What growth marketing is and why it matters
- How B2B and B2C marketing overlaps
- Why building strong communities is key to advertising success
- Strategies to attract B2B and B2C customers, such as demand generation and product-led growth
- Current privacy issues around data collection in the AdTech industry
- How web 3 fits into digital marketing
Jonny Chan
linkedin.com/in/jonnychn/
- Growth Marketing Manager at Coalition Inc.
- Ex-Meta Research Lead
- 12+ years of digital marketing experience focusing on North American markets (US and Canada)
Bosco Lam
linkedin.com/in/lam-bosco
- Co-founder of AlikeAudience
- Addressability Working Member of iAB Tech Lab
- Expertise in behavioral economics and consumer data
- Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions
Jessica Lam Hill Young
linkedin.com/in/hillyoung
- Brand Strategist for AlikeAudience
- Director of the brand creatives, a full-service micro-agency offering strategic brand design, brand messaging, and SEO content marketing services for growing companies in technology
- Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain
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