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301 A Taste for Blood
Manage episode 237096620 series 2518900
There’s a lot more to Direct Marketing than “ShamWow”, and Ginsu knives, and Veg-O-Matics. On the season premiere of The Age of Persuasion, Terry O’Reilly looks at the changing craft of Direct Marketing- and explains why ad giant David Ogilvy called it his “first love and secret weapon”. Terry will track the history of Direct Marketing from Eaton’s catalogues to “amazing” TV offers to online banner ads.
http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-01-08.mp370集单集
Manage episode 237096620 series 2518900
There’s a lot more to Direct Marketing than “ShamWow”, and Ginsu knives, and Veg-O-Matics. On the season premiere of The Age of Persuasion, Terry O’Reilly looks at the changing craft of Direct Marketing- and explains why ad giant David Ogilvy called it his “first love and secret weapon”. Terry will track the history of Direct Marketing from Eaton’s catalogues to “amazing” TV offers to online banner ads.
http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-01-08.mp370集单集
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