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307 Breaking the Contract
Manage episode 237096614 series 2518900
Monday, 16 February 2009 11:30 am and Saturday 21 February 2009 4:30 pm
(Originally aired October 19, 2006)
When Advertisers take our time and attention, shouldn’t they give something back? Terry O’Reilly thinks so. This week Terry examines the unwritten “contract” forged between Advertisers and audiences more than 80 years ago. He’ll tell the story of ad giant Albert Lasker, who, in the 1920’s, pioneered the idea of sponsor-driven broadcasts. You’ll discover why an understanding of the contract makes you a better consumer, and why today’s advertisers violate the contract at their peril.
http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-02-14.mp370集单集
Manage episode 237096614 series 2518900
Monday, 16 February 2009 11:30 am and Saturday 21 February 2009 4:30 pm
(Originally aired October 19, 2006)
When Advertisers take our time and attention, shouldn’t they give something back? Terry O’Reilly thinks so. This week Terry examines the unwritten “contract” forged between Advertisers and audiences more than 80 years ago. He’ll tell the story of ad giant Albert Lasker, who, in the 1920’s, pioneered the idea of sponsor-driven broadcasts. You’ll discover why an understanding of the contract makes you a better consumer, and why today’s advertisers violate the contract at their peril.
http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-02-14.mp370集单集
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