Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Here's a sit down chat with the organization Friends of the Earth Cyprus and their application of Agroecology concepts and principles for projects and education in Sustainable Natural Resource Management and Food Sovereignty. Enjoy . . .
Here's a sit down chat with the organization Friends of the Earth Cyprus and their application of Agroecology concepts and principles for projects and education in Sustainable Natural Resource Management and Food Sovereignty. Enjoy . . .
This episode is an introduction to the vibrant community of organic and urban agriculture in Saint Petersburg, Florida and the Tampa Bay region. This community is striving to develop a more sustainable, resilient and equitable local food system using agroecological approaches. It features an interview with a community leader, Emmanuel Roux, who is the director of the 15th Street Farm in Saint Petersbure. Themes include community-based urban agriculture and food systems.…
This episode #18 examines examples of sustainable Agrotourism and a conversation with Cipriano Ramos in the seashore town of El Morche on the Costa del Sol in the state of Malaga, Spain. Cipriano is the co-founder, along with Maria Tome', of the travel company Oletrips which provides small scale tours and experiences in sustainable Agrotourism within the Province of Andalucia and, specifically, the area known as Axarquia . Both Ciriano and Maria are native Axarquians and their activities focus on the many stories of the agriculture, the human and natural history, and the food culture of the rural white villages and grand cities of Andalucia. Their activities in Agrotourism, for example, include excursions to the seasonal events of the mountain white villages and of regional Ag, of cooking traditional foods, of wine tasting, and of fishing in the Mediterranean Sea. In addition, their complementary company Olefruits offers online direct marketing to local farmers of organic fruits, such as oranges, olives, avocado and mango.…
This podcast continues an exploration of the concept of a Community Food System begun in Episode #16 via conversations with the grassroots groups of the Quay Community Garden and the Edible Landscape Project in Westport, County Mayo, Ireland, who, along with other local community groups, are leading the development of a community food system and Climate Action for their region. In this Episode #17 we will learn about the group Edible Landscape Project. I was so lucky to live in this progressive community for 10 months in 2021 and become involved in several of their projects. Through a diversity of stakeholders and activities, this community is an excellent example of how the "the whole is greater than the sum of its parts" in terms of growing a sustainable food system.…
This podcast offers an introduction to the concept of a Community Food System and to the grassroots groups of the Quay Community Garden and the Edible Landscape Project in Westport, Ireland, who, along with other local community groups, are leading the development of a community food system and Climate Action for their region.In this Episode #16 you will learn about the Quay Community Garden. I was so lucky to live in this progressive community for 10 months in 2021 and become involved in several of their projects. Through a diversity of stakeholders and activities, this community is an excellent example of how the "the whole is greater than the sum of its parts" in terms of growing a sustainable food system.…
This episode was made during a site visit to the Market Garden micro-farm known as The Gnomes which is located in Dublin, Ireland. It is an inspiring example of the urban Ag movement in Europe that is attracting young farmers to respond to the needs and growing awareness of the consumers and communities for sustainable food systems.…
This episode visits Darina Allen of the Balleymaloe Cookery School, Organic Farm and Gardens in Ballymaloe, Ireland. She describes her personal and family's journey from being an organic farmer to chef to a world class cookery school to a food system leader which supports the diverse community of their Irish food culture and local food economy.…
This episode returns to the island of Crete, Greece where we have an encore conversation in greater depth with Nikki Rose of Crete Culinary Sanctuaries, an advocate for community-based tourism that preserves organic agriculture, food culture, and traditional lifestyles.
This episode visits Colin Sage of the Cork Food Policy Council (CFPC) and the University College Cork (UCC), School of Human Environment in Department of Geography, in City Cork, Ireland. He describes the history, mission, activities and accomplishments of the CFPC and his role as its founding Chair to engage Cork community stakeholders in food policy development and implementation for promoting sustainability issues in their food systems.…
This episode explores the concept of Community in Agroecology. In addition, it features an interview from the Cloughjordan Community Farm in Ireland and describes their use of the Commuity Concept.
Here's a sit down chat with the organization Friends of the Earth Cyprus and their application of Agroecology concepts and principles for projects and education in Sustainable Natural Resource Management and Food Sovereignty. Enjoy . . .