Aminatou Sow on How to Build a Personal Brand Without Being a D**k [Ep. 2]

Airplane Mode

Aminatou Sow is the smart-as-hell, wildly successful multi-hyphenate super-person we all dream of being—she's a strategist, a podcast host ("Call Your Girlfriend"), a soon-to-be-published author, a network-builder (Tech LadyMafia), and, yes, an influencer. But she's one who uses her clout for good. (“I am definitely a capitalist sellout,” she says. “But also, I’m doing it with a purpose.”) In this episode, she explains how to build a personal brand without sacrificing your soul, how to effectively say no to people, and why you should never email someone to ask, “Can I pick your brain?” Plus, as always, our guest's Favorite F**k-Up.

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