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How to Build NOT to Scale
Manage episode 410640976 series 3537661
内容由Chris L. Davis: Marketing Automation Expert提供。所有播客内容（包括剧集、图形和播客描述）均由 Chris L. Davis: Marketing Automation Expert 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Ep. 184 - Do you really need all those bells and whistles, or should you focus on mastering the fundamentals first? In this episode, Chris challenges the conventional theory of building for scale. He draws on his lengthy experience in marketing and scaling businesses to argue that entrepreneurs should prioritize building functional, basic systems before worrying about advanced scaling strategies. Tune in as he shares insights on keeping things simple yet scalable, measuring the right metrics, and maintaining your systems – a refreshing perspective that will save you from costly mistakes in your journey for growth.
What You'll Learn:
- 00:31 - How Chris's initial experience of working at a rapidly scaling startup shaped his mindset about marketing
- 05:14 - The benefits of building basic landing pages and funnels first before adding advanced features
- 10:24 - The approach Chris recommends for new businesses - Hint: It’s not building for massive scale from the start
- 18:37 - Chris answers if advanced marketing skills and complex tactics automatically translate to better results
- 23:35 - The role that mastering the fundamentals and consistent execution play in achieving scale
- 28:23 - What the main considerations should be when building marketing systems initially
- 33:56 - The importance of having someone to actively maintain and optimize the basic systems
Resources:
- Subscribe to the Automation Bridge YouTube Channel
- Start Your Automation Bridge Community Membership
- Watch the 3 Segments Webinar Training
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