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John does some amateur psychology...
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内容由Big Idea, John Lamerton, and Jason Brockman提供。所有播客内容（包括剧集、图形和播客描述）均由 Big Idea, John Lamerton, and Jason Brockman 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Summary
In this solo episode of the Ambitious Lifestyle Business podcast, business book author John Lamerton discusses the influence of Rory Sutherland, particularly his book 'Alchemy', which highlights the importance of psycho-logical solutions in addressing problems that seem to require logical fixes.
John illustrates this with examples from the London Underground and even proposes a rebranding of Inheritance Tax to enhance public perception and engagement. He shows how small businesses can adopt these psycho-logical insights to improve customer experience and operational efficiency.
You can get a FREE chapter of John's book Big Ideas... for Small Businesses here.
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