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Marketing Gleeking Genius Joe Earley

47:40
 
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Manage episode 435485482 series 3410834
内容由iHeartPodcasts提供。所有播客内容(包括剧集、图形和播客描述)均由 iHeartPodcasts 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Get ready for some delish insider scoop thanks to the executive who helped market "Glee" into a massive hit!

Jenna and Kevin welcome Joe Earley, the President of Direct-to-Consumer for Disney Entertainment, but back in the day, he was a FOX marketing executive tasked with bringing awareness to a little show about a high school Glee club, and boy, did he ever!

Get behind-the-scenes stories on Glee's marketing strategy, including how the 'L' on the forehead campaign was born, how they identified their target audience and went after them, the choice of colors used and why, the concerns higher-up execs had about the new series, and the reaction the show got at a special screening during pilot season! It's a fascinating insider look you don't want to miss!

See omnystudio.com/listener for privacy information.

  continue reading

章节

1. Marketing Gleeking Genius Joe Earley (00:00:00)

2. Marker 01 (00:14:46)

3. Marker 02 (00:20:09)

4. Marker 03 (00:33:23)

218集单集

Artwork
icon分享
 
Manage episode 435485482 series 3410834
内容由iHeartPodcasts提供。所有播客内容(包括剧集、图形和播客描述)均由 iHeartPodcasts 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Get ready for some delish insider scoop thanks to the executive who helped market "Glee" into a massive hit!

Jenna and Kevin welcome Joe Earley, the President of Direct-to-Consumer for Disney Entertainment, but back in the day, he was a FOX marketing executive tasked with bringing awareness to a little show about a high school Glee club, and boy, did he ever!

Get behind-the-scenes stories on Glee's marketing strategy, including how the 'L' on the forehead campaign was born, how they identified their target audience and went after them, the choice of colors used and why, the concerns higher-up execs had about the new series, and the reaction the show got at a special screening during pilot season! It's a fascinating insider look you don't want to miss!

See omnystudio.com/listener for privacy information.

  continue reading

章节

1. Marketing Gleeking Genius Joe Earley (00:00:00)

2. Marker 01 (00:14:46)

3. Marker 02 (00:20:09)

4. Marker 03 (00:33:23)

218集单集

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