Reimagining the Pharma-Physician Communication Dynamic

#AskTheCEO Podcast

Connect with P360 on the Azure Marketplace: https://bit.ly/3cSzUJ6 Anupam Nandwana is the CEO of P360, a company that powers the life-sciences industry with solutions for pharmaceutical sales and marketing enablement, clinical trials, patient journey, analytics, and more. As part of this discussion, we shared how their partnership with Microsoft, their use of Azure, and the Azure Marketplace has empowered them to scale and grow their business. Web: https://p360.com Twitter: @P360_Solutions @SwittonsIoT LinkedIn: https://www.linkedin.com/company/p360 Personal Twitter: @anupam_nandwana Personal LinkedIn: https://www.linkedin.com/in/anandwana Microsoft partnership opportunities for healthcare partners: [e-mail] Contact Tyler: Web: http://www.tylercohenwood.com/ Twitter: @TylerCohenWood Contact Avrohom: Web: https://asktheceo.biz Facebook: AvrohomGottheil Twitter: @avrohomg Instagram: @avrohomg INTERVIEW HIGHLIGHTS: [01:13] Every business is experiencing disruptions during the public health crisis of Covid19, and healthcare is no exception. A critical supply-chain that must continue during this time is the physician/pharmaceutical relationship. Doctors need to continue getting their supplies, and people need to be able to get their medicine, regardless of what is going on in the world. What are the challenges pharmaceuticals and biotech companies are struggling with, regarding maintaining that critical supply-chain relationship with physicians during a major public health crisis? Anupam: There is a growing gap between physicians and pharma. As an industry, pharma has historically allowed any customer journey. Additionally, the delay in moving to digital transformation and adopting newer technologies such as IoT and AI has created a major gap between pharma and physician relationships. This situation has worsened with coronavirus, where field sales are restricted from calling on physicians. There will be a new normal post-COVID, which will require a change in how pharma connects with physicians. [01:58] The health-pharma-physician relationship is paramount to everything that happens in our healthcare system. [04:50] Healthcare has significantly changed since Covid19. [05:12] What can pharmaceuticals and biotech companies do to maintain their relationship with physicians during times of disruption? [06:22] One challenge to overcome is that doctors aren’t used to delivering remote services. [07:24] Another challenge we need to overcome is that we might be living in the era – not of a lockdown, but rather an era of frequent lockdowns or shutdowns. [08:24] P360 recently launched a new offering on the Microsoft Azure marketplace, called Swittons. Tell us about it and how it addresses some of the challenges we just discussed. [11:53] How would a healthcare organization use your solution with Azure? [16:32] How can customers find out more about Swittons, and procure it through the Azure Marketplace? Anupam: You can access it via this link: https://bit.ly/3cSzUJ6. [17:30] How has partnering with Microsoft helped P360 scale and grow your business? [19:30] How can people find out more about Microsoft partnership opportunities for healthcare partners? Anupam: For more information, you can send an email to [e-mail]. [19:51] How do people connect with you? [20:24] What inspired you to build P360? [23:02] Do you have any parting words of wisdom that you’d like to share with the audience? [23:12] Covid19 has brought about an acceleration of digital transformation. #AskTheCEO with Anupam Nandwana