This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors
Scott Bales Reveals How His Crowdfunding Book Campaign Works
Manage episode 153176916 series 1083318
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Scott Bales is an accomplished technology thought leader specializing in mobile commerce, user experience, and direct-to-consumer campaigns. He's bringing his expertise to bear with an impressive book project, Mobile Ready, which is entirely financed via crowdfunding. Crowdfunding is a tricky world to navigate, especially for authors, and even more so for first-time authors. But Scott's campaign has performed beautifully—it's already past 100% funded and rising. In this chat, Scott and I delve into how he organized his crowdfunding campaign for success, who comprises his independent publishing team, and what else he's learned about the shifting publishing industry through his work on the global stage.