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Is podcasting the future of audio?
Manage episode 452044852 series 3574314
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Explore the future of podcast vs. broadcast in the realm of digital audio with Rich McFadden, VP of Operations for the Radio America network, where he manages a 24/7 syndicated radio network that produces digital audio content for over 700 stations with 75 million monthly views and downloads!
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In this episode, Rich unpacks the art of audio storytelling and the intimacy of speaking to an audience of one. He explains how broadcasters can optimize radio content for on-demand platforms to reach new audiences while maintaining authenticity and connection. He also explains the key differences between podcasting and traditional radio and the unique ways each format can engage listeners.
Whether you're a broadcaster or podcaster enthusiast, tune in to this episode to get the latest insights on the future of digital audio and learn how to navigate the nexus of podcasts and broadcasts!
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