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Ep 200 | The Greatest Campaign I've Ever Seen: The Launch of The Ultimate Sales Machine New Edition w/ Amanda Holmes (200th Episode Special)
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How do you bring your best work to the market?
You can have a great brand. You can have a great product. But if you're not strategic about leveraging your relationships, your product won't reach the people it needs to reach.
That's why we're going to dive into how Amanda Holmes executed the most impressive launch I've ever seen- the release of the new edition of the beloved book she has co-authored with her father, The Ultimate Sales Machine.
Despite having a major publishing deal, and consistent yearly purchases of the original edition, Amanda knew that the hard work she'd put into updating her father's legendary work would be wasted if she didn't take control of the sales of this new edition.
So she sold so many books that the publisher begged her to stop a couple weeks before it was released!
This is an exclusive behind the scenes look into a brilliantly orchestrated campaign by a a brilliant strategist that executed her own playbook to perfection.
Amanda Holmes, CEO of Chet Holmes International, joined us to share:
- why her team made the tactical decision to run this campaign using the strategies their company (and book) preach
- how she enrolled an army of evangelists into the process by aligning with them
- what she did to sell the book, herself, on a whirlwind conference tour
- how hard it was to insert her personal passions into this project and why it made such a difference in her success
- and much more!
This content of this episode isn't the only special thing. Amanda has become a great friend, advisor, and role model to me over the last couple years so having her on the 200th episode is a celebration of our special bond that I want to share with you personally.
You won't want to miss this one!
Come be a part of the show!
https://tinyurl.com/B2BCBSeason5
Connect with Amanda:
On her LinkedIn: linkedin.com/in/amandajholmes
On her company: http://www.chetholmes.com/, http://www.ultimatesalesmachine.com/
Connect with ME!
Online at:
LinkedIn or Instagram.
Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.
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