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Ep 204 | 9 Ways To Monetize A Podcast By Adding A Live Show w/ Pablo Gonzalez
Manage episode 350212274 series 2985796
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Podcasters love to chase download numbers. They think they need a big audience to make podcasting a profitable activity, and that stops people from thinking they should have a podcast.
But we produce two podcasts that each get under 200 downloads per episode, and one generated $220k in the last 6 months while the other generated $40M in year 1.
That's why we call the need to grow downloads, "The Big Audience Lie".
In this episode, I'm breaking down 9 different ways that our team has used to generate revenue from our tiny audience podcasts.
SPOILER ALERT- the simple fact that we produce the podcast as a live show opens up a lot of possibilites.
We discussed:
- why understanding 4 basic concepts create monetization opportunities from content that don't include sponsorships or ads
- how a live show makes a small audience more valuable than a big audience for a prerecorded show
- what we do to use our podcast as a lead capture mechanism for conferences and IRL events
- and much more!
This ain't your momma's content monetization strategies. If you come to the live show and don't learn at least one new way to monetize your podcast, I'll give you free access to our $997 class that includes our frameworks and SOPs.
Invite your best friend in marketing and come test me!
Come be a part of the show!
https://tinyurl.com/B2BCBSeason5
Connect with ME!
Online at:
LinkedIn or Instagram.
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