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Ep 210 | Who Should Make Community Building Their Marketing Strategy w/ Jack Foster
Manage episode 353938410 series 2985796
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Our experience has shown three groups of people are interested in community: marketers, community builders, and business leaders that want it as a strategic advantage.
But few people have the experience to compare community as a strategy to other marketing plays.
That's why having Jack Foster, VP of Marketing at WorkRamp, on the show will shine a new light on how you can understand if community is right for you.
17 years in marketing leadership roles have taught Jack that successful marketing and enterprise demand generation starts with community building.
She joined the show and talked about:
- How her experiences in a channel led, product led and PE funded companies have taught her where community is the right play
- What the difference is between the principle of community for business and the real world application of it
- How to build a team to execute on community (HINT: no Chief Community Officer)
- Where she sees community fitting in between events and content
- And much more!
Jack is someone with real world experience that can contextualize why your company would be a good or bad fit for leveraging community. Show up to get some personalized advice!
Connect with Jack:
On her LinkedIn: https://www.linkedin.com/in/jacquelinewfoster/
Connect with ME!
Online at:
LinkedIn or Instagram.
Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE. Register now with the code "first5" to avail of the promo.
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