Crafting Copy that Engages and Converts

B2B Marketing & Copywriting

In this episode, I’m a guest on the Death to Vanilla Podcast hosted by Steve Burkhart. I get into the contrast between various types of copywriting specialties, including SEO and conversion copywriting. I also discuss crafting compelling headlines and hero sections, understanding market sophistication, and catering to diverse reader behaviors. The conversation also touches on finding the right clients and the balance between being grammatically correct and conversational tone in copywriting.

*****

For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/

*****

Check out Steve Burkhart's podcast here: https://podcasters.spotify.com/pod/show/death-to-vanilla/episodes/Market-Sophistication-Determines-Strategy-with-Linda-Melone--Steven-Burkhart-e1tpu7c/a-a9788k9

*****

Time stamps:

Linda's Background in Copywriting (00:02:08)

Difference Between Content and Conversion Copywriting (00:02:49)

Understanding Copywriting Psychology (00:03:27)

Defining Conversion Copywriting (00:04:22)

Comparison with Other Copywriting Types (00:05:36)

Research in Copywriting (00:07:15)

The Importance of Customer Interviews (00:08:48)

Stages of Decision Awareness (00:13:29)

Pain-Agitation-Solution Formula (00:16:07)

The Importance of Headlines (00:19:01)

The Shift from Traditional Writing (00:21:29)

Grammarly's Impact on Copywriting (00:22:36)

Understanding Market Sophistication (00:24:17)

Differentiation in Saturated Markets (00:26:42)

Educating Unaware Consumers (00:28:51)

The Challenge of Consumer Awareness (00:31:10)

The Role of Relationships in Business (00:32:18)