Future Trends Shaping B2B Fitness & Wellness

B2B Marketing & Copywriting

In this episode, I speak with Mike G. Hansen, Venture Partner and Strategic Advisor in the Health, Fitness & Technology industry, on future trends in the fitness and wellness B2B space. He tells how the shift is towards holistic well-being driven by consumer preferences for feeling good from the inside out. Mike also gets into the integration of science and exercise innovations, changing the way we approach fitness and wellness. He also provides actionable advice for businesses looking to get ahead of the curve in the forever evolving fitness industry.

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Follow Mike on LinkedIn: www.Linkedin.com/in/MikeGHansen

Or on his website: www.MikeGHansen.com

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Time stamps:

Consumer-Driven Wellness (00:05:32)

Social Integration in Wellness (00:09:16)

Educational Component in Holistic Treatments (00:12:58)

Holistic Treatments in Gyms (00:14:38)

Segmenting the Market for Wellness Offerings (00:16:36)

Experiential Fitness Trends (00:18:33)

Virtual Reality (VR) and Sensory Immersion Experiences (00:19:35)

AI Integration in Fitness (00:24:09)

Sustaining Fitness Routines with Motivation and Goal Setting (00:31:09)

Staying Updated with Industry Trends (00:33:05)