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#77 Marketing as Background Music
Manage episode 323319448 series 3144169
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What is the goal of planned giving marketing? Where should you focus your efforts and how do you measure success? Join Barnabas Foundation’s Phil Leo, church communications director, and Heather Day, director of marketing, for a discussion on best practices in planned giving marketing. Listen in as they break down the simple, effective ways you can promote smart and powerful giving to your supporters.
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