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Behavioral Science For Brands: Leveraging behavioral science in brand marketing. »
How to change habitual customer behavior in the New Year

11d ago 27:52

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内容由Consumer Behavior Lab提供。所有播客内容（包括剧集、图形和播客描述）均由 Consumer Behavior Lab 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

In this episode we return to the question of how to break old consumer habits and build new ones. We cover four new studies, each of which has practical implications for brands. We begin by looking at when people are open to changing their behavior and discuss the fresh start effect and the destabilizing effect of life events.
We then turn to the behavioral science of building new habits and look at the foot in the door technique and the perennial question - how long does it take to form a new habit?

… continue reading

49集单集

#Business #Marketing #Consumer Behavior Lab

Artwork

How to change habitual customer behavior in the New Year

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

published 11d ago

分享

MP3•单集首页

内容由Consumer Behavior Lab提供。所有播客内容（包括剧集、图形和播客描述）均由 Consumer Behavior Lab 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

In this episode we return to the question of how to break old consumer habits and build new ones. We cover four new studies, each of which has practical implications for brands. We begin by looking at when people are open to changing their behavior and discuss the fresh start effect and the destabilizing effect of life events.
We then turn to the behavioral science of building new habits and look at the foot in the door technique and the perennial question - how long does it take to form a new habit?

… continue reading

49集单集

#Business #Marketing #Consumer Behavior Lab

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