Interview With Phil Barden: Author Of Decoded Behavioral Science For Brands: Leveraging Behavioral Science In Brand Marketing. podcast

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Behavioral Science For Brands: Leveraging behavioral science in brand marketing. « »
Interview with Phil Barden: author of Decoded

3M ago 49:09

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内容由Consumer Behavior Lab提供。所有播客内容（包括剧集、图形和播客描述）均由 Consumer Behavior Lab 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

In this episode MichaelAaron and Richard sit down with Phil Barden, author of Decoded and Managing Director at DECODE Marketing. His excellent book was one of the earliest to look at how ideas from neuroscience and behavioral economics could be used to improve marketing.
Phil covers how best in class brands like Apple apply these principles but also how he has personally used behavioral science in his work at T-Mobile.

… continue reading

58集单集

#Business #Marketing #Consumer Behavior Lab

Artwork

Interview with Phil Barden: author of Decoded

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

published 3M ago

分享

MP3•单集首页

内容由Consumer Behavior Lab提供。所有播客内容（包括剧集、图形和播客描述）均由 Consumer Behavior Lab 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

In this episode MichaelAaron and Richard sit down with Phil Barden, author of Decoded and Managing Director at DECODE Marketing. His excellent book was one of the earliest to look at how ideas from neuroscience and behavioral economics could be used to improve marketing.
Phil covers how best in class brands like Apple apply these principles but also how he has personally used behavioral science in his work at T-Mobile.

… continue reading

58集单集

#Business #Marketing #Consumer Behavior Lab

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