Behind The Veil Special: The Trends Report from The Knot w/ guest Tom Chelednik - Associate Director of The Knot World Wide

Behind The Veil

The Knot Worldwide 2025 Wedding Trends Watch Report.
This weeks guest: Tom Chelednik - Associate Director of Vendor Engagement of North America.
This years report is wide ranging with data captured from thousands of couples about what they are looking at, where they are looking at, who they are looking, and why they are looking. It's a plethora of knowledge that will help vendors and couples figure out what is going to be the next hottest thing.
About our guest: Tom is the Associate Director of Vendor Engagement of North America. He has over 25 years of experience in sales and marketing, with 16 specifically in the wedding industry. From 2008 - 2020, Tom held several sales positions at The Knot, including Regional Director of Sales and Director of Training and Enablement.
He led teams instrumental in growing and retaining new business across 20 states and Canada, ultimately helping wedding professional book more weddings and grow their businesses. During his time at The Knot, Tom traveled the country 70% of each year to speak with and learn from wedding professionals. Tom is passionate about sharing the knowledge he has gained over the years and continues to coach pros, specifically to help them increase their leads and bookings.
In addition to The Knot, Tom was the COO of The Treasury Venue Collection in St. Augustine, Florida, where he learned firsthand what it was like to operate a wedding venue. During that time, he also helped build an online learning platform called Venue Profit Pro, designed for wedding venues nationwide to improve their marketing and sales results. Tom rejoined The Knot Worldwide in the summer of 2022.

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Behind The Veil Crew:
Host: Keith Willard
www.keithwillardevents.com
www.instagram.com/keithwillard

Co- Host: Marci Guttenberg
www.anaffairtorememberbymarci.com
www.instagram.com/anaffairtorememberbymarci