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Podcast#6: Joe Edwards “Killer Content”
Manage episode 157909163 series 1236685
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Our first event of the new season on Thursday 20th September 2012 took place at Easthampstead Park Conference Centre with Joe Edwards, Digital & Social Planner at OTM, tutor on the Institute of Direct Marketing’s ‘Diploma in Digital Marketing’ course delivered his take on the hot topic of Content Marketing.
Joe gave examples and illustrations of compelling content, outlining the human emotions that will gain best response and sharing of content online.
Joe set up his own Web and Digital Agency before going client side for a new challenge, where he changed his focus to digital B2B marketing and delivering marketing strategy. In 2009 Joe moved to Hurricane, which was acquired by OTM in 2011 (part of Target Media Communications Group the UK’s fastest growing independent media and communications agency). Joe now works across the group as a Digital and Social Planner delivering strategy and workshops across a number of different industries, including entertainment, technology and finance. Clients include: Adobe, Citi Bank, RBS, HP, Symantec, Colt, TfL, Universal and Studio Canal to name a few.
In addition to his role as Digital & Social Planner, Joe also delivers a module of The IDM’s ‘Diploma in Digital Marketing’ and is the lead tutor for the one day workshop ‘Content Marketing’.
You can find Joe on most social networks so feel free to connect with him on twitter @brandjoe, Linkedin http://linkedin.com/in/brandjoe or Google+ http://plus.ly/brandjoe
Joe has kindly shared his presentation slides with us, and this can be found on our Slideshare page
Podcast#6: “Killer Content: the essentials of content marketing”
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