EP. 40: HOW WILL WE BEHAVE? RORY SUTHERLAND ON THE NEW WORLD OF WORK AND CONSUMER BEHAVIOR POST COVID-19

Bounce! Conversations with Larry Weeks

内容由Larry Weeks提供。所有播客内容（包括剧集、图形和播客描述）均由 Larry Weeks 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

4y ago 46:01

MP3•单集首页

Rory Sutherland is a best selling author, ad man being the Vice Chairman of Ogilvy and Mather and co-founder of Ogilvy Change, a behavioral science practice where they believe the greatest gains to be made in business and society are psychological, not technological. Rory is regarded as one of marketing and advertising's most original thinkers and inspirational speakers; a cumulative 7M viewers have seen his Ted Talks.

This is Rory's second appearance on the podcast. The first episode 20, which is still very popular. Because Rory has his finger on the pulse of consumer psychology, I wanted his take on the impact of stay at home orders on our respective western consumers as the Coronavirus (hopefully) wanes.

How will our consuming and workplace behavior change?

So this is a wide-ranging conversation covering these topics and more...

Speculating on permanent and temporary consumer behavior changes
Behaviors that are inherently resilient
Social norms
The future of the workplace, commuting, public policy, travel, and movies
Trends vs. vectors
What does he think about marketing/advertising on the edge of a pandemic?
What should brands do amidst all this change?
Habits and social copying

Enjoy!

For resources and notes see larryweeks.com

79集单集