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A Look Back on 50 Years of Advertising - The Rise of Branding
Manage episode 405833967 series 3474630
内容由Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler提供。所有播客内容（包括剧集、图形和播客描述）均由 Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Mark and Lorraine tackle Wendy's behaving badly with their surge pricing and how things should have been done differently. But they didn't ask us, so we gave kudos to Burger King for responding with a free offer! Well played.
Then the positioning duo tackles the Rise of Branding over the past 50 years. Learn Lorraine's perspective on the shift from features to today's experiential desire to engage brands. Mark then douses the conversation with a provocateur with some questions that Mark Ritson answers a lot differently than our esteemed monarch of marketing.
Spend 30-ish (or 50-ish this time) with Mark and Lorraine as they discuss all things marketing, advertising, and positioning!
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