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Branding 101: Setting Up Your Church for Visual Success
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In this episode of Branding Beyond Sunday, JD Beacon focuses on the importance of creating a cohesive and recognisable church brand. He identifies key elements of successful branding which include a simple and effective logo, consistent use of colors, a couple of fonts, and a distinctive tone of voice. JD stresses the role of consistency in building trust within the congregation and wider community. The discussion also includes practical social media tips, the importance of engagement and strategic use of hashtags, and he encourages the audience to use regularly scheduled posts to maintain an active, approachable online presence. Lastly, he highlights the value of the Social Media Sizing Cheat Sheet resource for creating professionally formatted posts.Show Notes for Episode: "Branding 101: Setting Up Your Church for Visual Success"
Summary:
In this episode of Branding Beyond Sunday, JD Beacon breaks down the key elements of church branding. From creating a simple, recognizable logo to selecting colors and fonts that reflect your ministry’s identity, this episode offers practical steps to get started. JD also shares quick tips for uploading images in the correct sizes on social media platforms to make sure your church’s posts look polished and professional.
If you’ve ever felt overwhelmed by branding or wondered why consistency matters, this episode will guide you toward building a brand that reflects your church’s mission and engages your audience.
What You’ll Learn:
- What makes up a church brand (logo, colors, fonts, and tone of voice).
- Why visual consistency across platforms builds trust.
- The key image dimensions for Facebook, Instagram, LinkedIn, and more.
- How to avoid pixelation and cropping issues with correctly sized images.
- Practical steps to start building your church’s branding today.
Resources Mentioned:
- Social Media Sizing Cheat Sheet: Download your free guide here.
- ProFaith Branding Academy: Explore more resources for branding your ministry.
Timestamps:
0:00 – Introduction: Why branding matters
2:30 – The essential elements of a church brand
5:15 – How visual consistency builds trust
7:00 – Social media image sizes and uploading tips
9:30 – Wrap-up and CTA: Download the Social Media Sizing Cheat Sheet
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