Kickstarter: What keeps us up at night

Building Astropad

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4y ago 37:41

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Launching a Kickstarter campaign can be a nerve-racking experience. In this episode, we discuss our greatest fears launching a Kickstarter campaign and how we are mitigating them. We respond to common pre-launch questions and talk about ways to set yourself up for success. We go through what is and isn't worth worrying about, what social psychology tells us about launching, and a dirty secret about Kickstarter goals. 👀

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Episode Summary

[1:30] Launching a Kickstarter campaign in uncertain times.
[3:00] Are people funding campaigns during an economic recession?
[5:50] Timing your Kickstarter campaign around major events.
[8:30] What if you don't hit your campaign goal?
[9:20] The Spotlight Effect
[13:30] How complete should your prototype be?
[18:00] Nailing your product messaging.
[22:00] Is your email list big enough?
[25:50] What if you barely surpass the goal?
[27:00] The dirty secret of Kickstarter goals.
[30:13] What if you get no press coverage?
[36:00] Our book recommendations.

Links and resources

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