))
Ep 6: Creating hyper awareness around events - a discussion w/ Bethany Murphy from Drift
Manage episode 383610105 series 3366173
内容由Eventible提供。所有播客内容（包括剧集、图形和播客描述）均由 Eventible 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
A crucial element to a successful event is the innate ability to market and carry an event to production. In an engaging conversation, Ankush Gupta, Founder, Eventible, speaks with Bethany Murphy- Director of Global Events at Drift to better understand how events are executed, right from the stage where the event concept is on the drawing board to the actual live event.
From her personal story to her experiences, Bethany highlights aspects such as the role of good copy in communicating the right brand and event message and how it influences registrations and drives engagement. This and more on how a robust partner network can assist during the process.
章节
1. Introduction (00:00:15)
2. Early life and story – How Bethany got into Event Marketing (00:01:03)
3. Event Strategy and portfolio at Drift (00:02:53)
4. Thoughts on a virtual events strategy vs an in-person events strategy (00:06:16)
5. Studying conversion rates and outcomes (00:08:08)
6. Go-to Tech platform used at Drift (00:09:11)
7. Creating awareness around events, audience acquisition and more. (00:10:52)
8. The importance of having a review platform for B2B events (00:12:18)
9. The importance of having a review platform for B2B events (00:13:38)
16集单集
分享
