New Year - New Level Work with Sonja Lutz | Ep #91

Building Better Managers

Welcome to 2024 and our first episode of the year with your host, Wendy Hanson, and our very special guest, Sonja Lutz, New Level Work (formerly BetterManager), CMO.

In this episode, we will introduce the idea behind re-naming the company and the exciting focus of our marketing in the future.

New Level Work is a tech-enabled coaching solution that provides a unique leadership framework, focusing on mindset, engagement, productivity, and results. The platform offers an impact dashboard for HR and L&D leaders to assess the effectiveness of their leadership development programs. The company differentiates its approach by identifying three groups of managers: emerging managers, accelerators, and drivers, each with specific developmental needs. The goal is to empower HR and L&D leaders to demonstrate the value of their work and drive change within their organizations.

Meet Sonja:

Sonja Lutz is a multilingual performance marketing and e-commerce dynamo, boasting an MBA and over two decades of global go-to-market (GTM) experience in sectors ranging from tech and SaaS to luxury industries. At her core, Sonja is a storyteller with a rich history of scaling meaningful businesses to unprecedented heights.

Sonja stands as a veteran overseer of sales, marketing, and partnership strategies, garnering respect as a leader, mentor, and partner. Her extensive skill set encompasses the development and scaling of revenue-generating sales and marketing programs. Recognized as a successful team builder, Sonja is deeply committed to nurturing talent and fostering motivation and drive within her organization, consistently steering teams toward success with her guiding hand.

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