#217 – Common Pitfalls That Prevent New Technology Implementation Building Better With Brandon Bartneck podcast

50:19

Strategic planning too often becomes an annual ritual that loses meaning as soon as the binders hit the shelf. Mark Reich is on a mission to change that. In this episode of Building Better , Brandon Bartneck sits down with Mark Reich, author of Managing on Purpose and one of the foremost experts on hoshin kanri—a strategy deployment system rooted in the Toyota Production System. Drawing on decades of leadership experience at Toyota and the Lean Enterprise Institute, Mark shares what it takes to build alignment, lead with intention, and empower your team to solve real problems. This conversation is for anyone trying to lead with clarity and drive sustainable change—especially in complex manufacturing and industrial environments. Whether you’re new to lean or have been practicing for decades, you’ll walk away with powerful ideas and practical insights. About Mark Reich: Mark Reich spent 23 years at Toyota, including time in Japan and leading hoshin kanri for North America during a decade of major growth. As a senior coach and chief engineer at the Lean Enterprise Institute, Mark has worked with leaders across industries to implement lean thinking, solve real-world problems, and lead with purpose. He is the author of Managing on Purpose , a practical workbook designed to help organizations implement hoshin kanri and build stronger leadership systems. About Managing on Purpose: Published by the Lean Enterprise Institute, Managing on Purpose is a hands-on workbook for leaders seeking to align strategy with daily operations through hoshin kanri. The book includes real-world examples and a fictional case study from TrueMowers to help readers apply these principles in their own work.→ Buy the Book About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. The show features real conversations about what leaders are doing, why and how they’re doing it, and what we can learn from their experiences. Key Takeaways: Hoshin kanri is a practical system for turning strategy into action Effective leaders align their organizations around a shared purpose Structured problem-solving is essential to improvement Engaging employees is key to sustainable success Starting small—with a model cell—can drive meaningful change Links & Resources: Learn more about Managing on Purpose : Lean Enterprise Institute Buy the book: Managing on Purpose Connect with Mark Reich: LinkedIn Show Notes: brandonbartneck.com/buildingbetter/markreich Listen to the Episode: Apple Podcasts Spotify…

Building Better with Brandon Bartneck

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#253 – Reflections on Q1: Operational Leadership, Learning, and Building Better in the Real World 16:50

13天之前16:50

16:50

In this solo episode of Building Better , host Brandon Bartneck reflects on the first quarter of 2025. Drawing from recent episodes and his own evolving role leading engineering at PJ Wallbank Springs, Brandon shares the four themes that defined Q1: intentional innovation, operational leadership, learning and growth, and strategic problem-solving. This quarter marked a shift in the show’s tone—toward practicality, execution, and leading where the rubber meets the road. Whether you're growing a hardware business, managing complex systems, or trying to lead more effectively, this episode offers real-world insights from the front lines. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. Key Themes from Q1 2025: Intentionality in Innovation – Featuring lessons from guests like Ross Blum (Skyline Robotics), Tony Kinsman (Polaris), Xiaodi Hou (Bot Auto), Casey Freeburg (Orbis), and the FlexGen team Operational Leadership – How leaders like Trevor Blondeel, Casey Freeburg, Tony Kinsman, and Xiaodi Hou are building real impact through thoughtful execution Learning and Personal Growth – Insights from Brandon’s solo episodes on self-learning and doing hard things Strategic Problem Solving – Highlighting Felix Leach and Nick Molden’s data-driven approach to vehicle sustainability as a standout example of practical, high-leverage thinking Links & Resources: Show Notes: brandonbartneck.com/buildingbetter/q1reflection Connect with Brandon on LinkedIn: Brandon Bartneck Connect with Building Better: Listen on Apple Podcasts Listen on Spotify…

Building Better with Brandon Bartneck

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#252 – Xiaodi Hou | Bot Auto - Operational Excellence and the Future of Autonomous Trucking 45:19

20天之前45:19

45:19

Autonomous trucking has long promised a more efficient, scalable future for freight. But making it real requires more than bold ideas—it takes precision, discipline, and a deep understanding of operations. In this episode of Building Better, Brandon Bartneck talks with Dr. Xiaodi Hou, founder and CEO of Bot Auto. They explore how Bot Auto is approaching Level 4 autonomous driving, the importance of cost per mile as a success metric, and what it means to build a lean, high-performing team in a complex industry. Xiaodi shares how his leadership style has evolved, why collaboration is more powerful than competition, and why being realistic—and still optimistic—matters more than hype. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. About Bot Auto: Bot Auto is a Level 4 autonomous trucking company offering Transportation as a Service (TaaS) through its AI-driven autonomous truck fleet. Founded by Dr. Xiaodi Hou, Bot Auto combines visionary leadership, top-tier engineering talent, and industry expertise to revolutionize the transportation industry. Headquartered in Houston, Texas, the company aims to create lasting impact by expanding transportation capacity, integrating with existing freight networks, and addressing the driver shortage while minimizing disruption. About Xiaodi Hou: Dr. Xiaodi Hou is the Founder and CEO of Bot Auto, and an internationally recognized expert in autonomous vehicles, artificial intelligence, machine learning, and computer vision. He holds a Ph.D. in Computation and Neural Systems from Caltech and a Bachelor's in Computer Science from Shanghai Jiao Tong University. Before founding Bot Auto, he co-founded TuSimple and served as CTO and CEO. His work has been featured in Wired, Forbes, and TechCrunch, and he has spoken at events such as Web Summit and Nvidia’s GTC. Key Takeaways: Bot Auto is building for long-term success in autonomous trucking, not short-term hype Cost per mile (CPM) is a better metric than miles per intervention (MPI) Operational execution is critical for scalable autonomy The tech ecosystem is maturing, but real-world integration still requires nuance A small, agile team with deep focus can outperform a larger one Industry collaboration builds trust and accelerates progress Public perception and trust are just as important as technical progress Chapters: Introduction to Bot Auto and Autonomous Trucking The Vision Behind Bot Auto Understanding the Ecosystem and Technology Operational Challenges in Autonomous Driving Organizational Structure and Team Dynamics Cost Per Mile vs. Miles Per Intervention Leadership Evolution and Industry Perspective The Future of Autonomous Driving Links & Resources: Learn more about BOT Auto: Company Website Connect with Xiaodi Hou: LinkedIn Show Notes: brandonbartneck.com/buildingbetter/xiaodihou Connect with Building Better: Apple Podcasts Spotify Google Podcasts…

Building Better with Brandon Bartneck

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#251 – Tony Kinsman | Polaris - Driving the Right Innovation in Powersports 47:12

27天之前47:12

47:12

Polaris is at the forefront of innovation in powersports, with a portfolio that spans off-road vehicles, motorcycles, snowmobiles, boats, and more. But what does it take to lead technology development in such a dynamic industry? In this episode of Building Better, Tony Kinsman, Chief Technology Officer and Vice President of Off-Road Engineering at Polaris, shares insights on how Polaris approaches product development, innovation, and customer-driven design. We discuss: How Polaris balances cutting-edge technology with real-world customer needs The evolving role of software, automation, and connectivity in powersports How Polaris fosters a culture of innovation and continuous learning The challenges of integrating new technology without losing the core riding experience Tony’s journey from engineering intern to CTO is a great example of what’s possible when you combine technical expertise, strategic thinking, and a passion for the products you build. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. Key Takeaways: Polaris’ innovation is customer-driven—technology is only valuable if it enhances the riding experience Automation and connectivity are reshaping powersports but in ways that preserve the fun and control for riders Systems engineering and software integration are now as critical as mechanical design A strong culture of learning and adaptability is essential for staying ahead in a competitive industry Chapters: 00:00 – Introduction to Polaris and Tony Kinsman 05:22 – Polaris’ Core Mission and Customer Focus 06:31 – The Role of a CTO in Powersports Innovation 10:17 – How Polaris Identifies and Prioritizes New Technologies 15:05 – Balancing Comfort, Performance, and Cost in Vehicle Design 19:33 – Managing Complexity in Manufacturing and Supply Chain 23:28 – Building a Learning Culture at Polaris 26:52 – The Future of Technology in Powersports 31:51 – How Connectivity and Digital Displays Are Transforming the Riding Experience 36:47 – Balancing Innovation with Practicality 40:51 – Final Thoughts on the Future of Polaris and the Industry About Tony Kinsman: Tony Kinsman is the Chief Technology Officer and Vice President of Off-Road Engineering at Polaris, where he leads product development and technology strategy across the company’s diverse lineup. Since joining Polaris in 2004, he has held multiple leadership roles in engineering and product development, playing a key role in the growth and evolution of Polaris' industry-leading products. Links & Resources: Learn more about Polaris: Company Website Connect with Tony Kinsman: LinkedIn Explore Polaris Technologies: RIDE COMMAND | DYNAMIX Show Notes: brandonbartneck.com/buildingbetter/tonykinsman Connect with Building Better: Follow the podcast for more conversations on engineering, leadership, and technology: Apple Podcasts Spotify Google Podcasts…

Building Better with Brandon Bartneck

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#250 – The Value of Doing Hard Things: Learning Through Challenge 15:07

5 weeks之前15:07

15:07

This week, I’m exploring an idea that’s been on my mind a lot lately: what happens when we push ourselves through something hard? Recently, I set a tough fitness goal, breaking 6:20 on a 2,000-meter row. I've trained for months. I prepped. Then, on test day, everything felt off. My body wasn’t cooperating, my mind was telling me to quit, and every part of me was screaming to stop. But I didn’t. And while I didn’t hit my goal, I walked away with something just as valuable: a deeper understanding of why these experiences matter. This solo episode is me thinking out loud—about what these moments teach us, how they shape our confidence, and why going through difficult things in one area of life makes us more capable in everything else. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. Key Takeaways: Self-confidence isn’t something you just have. It’s built through experience. Pushing through something difficult is a skill, not just a mindset. Discomfort in one area (like fitness) can prepare you for challenges in work, leadership, and life. These lessons fade over time if we don’t keep testing ourselves. Chapters : 00:00 – Introduction: Why This Topic Matters 02:20 – The 2K Row Test: A Real Challenge 07:08 – What I Learned From Pushing Through 09:34 – How Hard Physical Experiences Build Mental Resilience 11:33 – Raising Your Threshold for Discomfort 13:56 – Final Thoughts & Takeaways Links & Resources: Show Notes: brandonbartneck.com/buildingbetter/hardthings Connect with Building Better: Apple Podcasts Spotify Google Podcasts…

Building Better with Brandon Bartneck

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#249 - Ahmad Ghahreman | Cyclic Materials - Revolutionizing Rare Earth Recycling and Sustainable Materials 40:26

6 weeks之前40:26

40:26

Rare earth elements are essential to electrification, decarbonization, and modern technology, yet only 1% of these materials are currently recycled globally. Cyclic Materials is changing that. In this episode of Building Better, Ahmad Ghahreman, CEO of Cyclic Materials, shares how his company is pioneering rare earth element recycling to create a circular supply chain for critical materials. He discusses the challenges of recycling rare earth elements, the impact on sustainability, and how Cyclic Materials' proprietary technology significantly reduces carbon footprint. The conversation covers the role of rare earth elements in clean energy, the business model behind recycling, and Ahmad’s journey from academia to entrepreneurship. With policies increasingly mandating the recycling of critical metals, this episode explores the future of sustainable materials and the innovations driving change. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. About Cyclic Materials: Established in 2021, Cyclic Materials is a cleantech company creating a circular supply chain for rare earth elements (REEs) and other critical materials for supporting the clean energy transition. Through its innovative technology, the company economically, sustainably, and domestically transforms end-of-life products into valuable raw materials that are essential to the production of electric vehicles, wind turbines, and motors for the electronics we use in our daily lives. In 2023, Cyclic Materials commissioned a commercial demonstration facility of the first stage of its process, MagCycle℠, which recovers rare earth magnets from end-of-life materials. In 2024, the company opened a second commercial demonstration facility in Kingston, Ontario, using its proprietary hydrometallurgical technology, REEPure℠, to produce Mixed Rare Earth Oxide. As global demand for REEs continues to rise, Cyclic Materials is scaling its technology across North America, Europe, and Asia. Key Takeaways: Cyclic Materials focuses on recycling rare earth elements to build a circular supply chain. Only 1% of rare earth elements are currently recycled globally. Electrification and decarbonization are driving the demand for rare earth elements. Cyclic Materials' technology reduces carbon footprint by 63%. The company operates on a spoke-and-hub model for recycling. Rare earth magnets are found in various products, including electronics and vehicles. Collection schemes for recycling are essential for material flow. The recycling industry is evolving to include critical metals. Cyclic Materials aims to provide cleaner, more sustainable materials. Policies are increasingly mandating the recycling of critical metals. About the Guest: Ahmad Ghahreman is a serial entrepreneur with over 15 years of experience in cleantech and one of the world’s top hydrometallurgists. He has co-invented more than 20 patents and commercialized multiple technologies, focusing on transforming the rare earth elements market with sustainable, ethical solutions. Links & Resources: Learn more about Cyclic Materials: Company Website Connect with Ahmad Ghahreman: LinkedIn Show Notes: brandonbartneck.com/buildingbetter/ahmadghahreman Connect with Building Better:Follow the podcast for more inspiring conversations: Apple Podcasts Spotify Google Podcasts…

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#248 – Ross Blum | Skyline Robotics - Automated Skyscraper Window Cleaning, Facade Management & More 49:26

7 weeks之前49:26

49:26

For more than a century, window cleaning for skyscrapers has been a dangerous, labor-intensive job. Skyline Robotics is changing that. In this episode of Building Better, Ross Blum, President and COO of Skyline Robotics, discusses how their flagship robotic system, Ozmo, is transforming facade maintenance through automation. Ozmo cleans windows three times faster than traditional methods, reduces risk for human workers, and creates new opportunities in the industry. The conversation explores the challenges of implementing robotics in an established industry, how trust is built with stakeholders, and the role of human labor in automation. Ross also shares insights into privacy concerns, cost drivers, and the technical complexities of working with outdoor robotics. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. About Skyline Robotics: Skyline Robotics is a deep tech robotics and automation company bringing robotics to facade maintenance. Its flagship product, Ozmo, is the world’s first high-rise window cleaning robot, offering a safer, faster, and more effective alternative to human window washers. With artificial intelligence, computer vision, and machine learning, Ozmo is disrupting the $40B window cleaning industry. While Ozmo automates the physical task, human operators remain an integral part of the process, overseeing operations and ensuring efficiency. Key Takeaways: Skyline Robotics is revolutionizing window cleaning through automation. The company’s mission is to own the facade, extending beyond just cleaning. Automation presents major opportunities in outdoor environments. Trust-building is critical for successful implementation of robotics. Privacy concerns must be addressed when using data collection technologies. The cost of window cleaning is influenced by labor, weather, and regulations. Human labor still plays a role in the automation process. Transparency and humility are key in building client relationships. Technical challenges include adapting to various building designs and conditions. Data analysis can enhance building maintenance and efficiency. Chapters: 00:00 Introduction to Skyline Robotics 05:52 The Importance of Facade Maintenance 08:47 Cost Drivers in Window Cleaning 11:34 Automation and Labor Dynamics 14:58 Privacy Concerns and Data Management 17:49 Facade Management Opportunities 20:44 Technical Challenges in Robotic Cleaning 23:41 Building Trust in Automation 26:48 The Journey of Innovation 29:54 Conclusion and Key Takeaways 46:17 The Complexity of Window Cleaning Automation 48:40 Building Trust in Automation Industries About the Guest: Ross Blum is the President and COO of Skyline Robotics, leading operations across Israel and the USA. With a background in business operations and strategy, Ross previously served as COO of Quidd and CAO of pingmd, leading both companies through successful acquisitions. He holds a J.D. from Benjamin N. Cardozo School of Law, an M.S. from Georgetown University in Sports Management, and a B.S. in Business Management from Babson College. Links & Resources: Learn more about Skyline Robotics: Skyline Robotics LinkedIn Connect with Ross Blum: Ross Blum LinkedIn Show Notes: brandonbartneck.com/buildingbetter/rossblum Connect with Building Better: Follow the podcast for more inspiring conversations: Apple Podcasts Spotify Google Podcasts…

Building Better with Brandon Bartneck

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#247 - The Skill That Changes Everything: How to Learn Faster and Smarter 18:38

8 weeks之前18:38

18:38

The ability to learn on your own is one of the most valuable skills you can develop. The world is moving too fast to rely only on formal education or structured training. If you want to stay ahead, you need to take control of your own learning. In this solo episode, Brandon Bartneck breaks down three key pillars of effective learning: Depth & Breadth – Why becoming a T-shaped individual makes it easier to pick up new skills. Mastering the Fundamentals – Why struggling through the basics builds intuition and adaptability. The Pace of Learning – Why learning faster (without sacrificing understanding) gives you a massive edge. This episode explores why these concepts matter, how they apply to real-world success, and how you can train yourself to learn better, faster, and more effectively. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. Key Takeaways: The best learners aren’t just deep or broad—they’re both. Once you master one field, it becomes easier to pick up new ones quickly. Learning fundamentals builds intuition and makes you less dependent on external tools. The ability to learn fast without sacrificing quality is a competitive advantage. Learning compounds like investing—what you master today makes it easier to learn something new tomorrow. Chapters: 00:00 – Introduction: Why Self-Learning Matters 02:30 – The T-Shaped Individual and Orthogonal Thinking 07:20 – Mastering the Fundamentals and First-Principles Learning 12:15 – The Pace of Learning: Why Speed Matters 17:40 – Applying This Framework to Career and Business 20:10 – Final Thoughts and Takeaways Links & Resources: Show Notes: brandonbartneck.com/buildingbetter/selflearning Connect with Building Better: Follow the podcast for more insights on learning, leadership, and innovation: Apple Podcasts Spotify Google Podcasts…

Building Better with Brandon Bartneck

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#246 – Tony Olivo & Ken Rahn | FlexGen - Revolutionizing Energy Storage with Better Software 48:48

9 weeks之前48:48

48:48

Tony Olivo and Ken Rahn from FlexGen join the conversation to discuss the evolution of energy storage and its role in grid stability. FlexGen has transitioned from a hardware-focused company to a software-first approach, helping utilities and developers optimize energy storage solutions. The discussion covers the challenges of communicating value in a complex industry, the growing importance of batteries in balancing supply and demand, and the future of renewable energy. Tony and Ken share insights into how FlexGen is solving real-world energy problems through advanced software and analytics. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. About FlexGen: Based in Durham, N.C., FlexGen is an innovative software and services provider in the global energy storage sector. At the forefront of the energy transition, FlexGen leverages decades of engineering and software expertise to help shape the future of sustainable power both in the United States and globally. FlexGen's HybridOS™ software seamlessly integrates with any hardware vendor and with both traditional and renewable power sources. Their advanced analytics and AI-driven insights enable energy storage owners to effectively deploy diverse power market strategies, enhancing grid stability and increasing economic returns. With 1.5M hours of runtime and 8 GWh of energy storage systems managed with HybridOS™, FlexGen provides field-tested software and services solutions that are trusted by developers, utilities, government agencies, and industrial companies worldwide. Key Takeaways: FlexGen focuses on turning batteries on, keeping them operational, and extending their life. The company has evolved from hardware manufacturing to a software-first approach. Batteries play a crucial role in stabilizing the grid and managing energy supply and demand. Effective communication of value propositions is essential in the energy sector. The energy storage industry is influenced by the growth of electric vehicles and renewable energy sources. FlexGen aims to solve real-world problems in energy management. Understanding the character of energy is vital for effective grid management. The company is open to future opportunities beyond current technologies. Grid stability is affected by the balance of supply and demand. FlexGen's software can help utilities optimize their energy resources. About the Guests: Tony Olivo is the Senior Vice President of Software Engineering at FlexGen. With 17 years of experience in large-scale power conversion and energy storage systems, Tony leads the software development division for FlexGen's products in energy storage control, analytics, and orchestration. He holds a degree in Electrical Engineering from Rensselaer Polytechnic Institute and is the author of seven patents. Ken Rahn is the Vice President of Marketing and Customer Solutions at FlexGen. Based in San Francisco, he brings extensive experience in technology and leadership, with a background in organizational communications and biomaterials. His career began in the U.S. Navy, where he led a team of over 50 Nuclear Electronics Technicians. He has since held roles at NRG Energy, Medallia, and Iterable, navigating multiple pre-IPO to post-IPO transitions. Ken is excited about FlexGen’s potential for explosive growth in the energy sector. Links & Resources: Learn more about FlexGen: FlexGen Website Access insights and downloads: FlexGen Resources Show Notes: brandonbartneck.com/buildingbetter/flexgen…

Building Better with Brandon Bartneck

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#245 – Kacie Freeberg | The Power of Returnable Packaging in Automotive Manufacturing 50:07

10 weeks之前50:07

50:07

In this episode of Building Better with Brandon Bartneck , Kacie Freeberg, a leader in automotive returnable packaging, joins the conversation to discuss the critical role of sustainable packaging solutions in the supply chain. Kacie is Senior Director, Industrial at ORBIS Corporation. With a deep understanding of returnable packaging, Kacie shares insights on how it drives cost savings, reduces waste, and enhances sustainability in automotive manufacturing. The conversation highlights the importance of collaboration, problem-solving, and clear communication in achieving continuous improvement. Kacie also provides valuable perspectives on supplier relationships, career development, and the innovations shaping the future of automotive packaging and manufacturing automation. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. About ORBIS Corporation: Menasha Corporation, ORBIS’ parent company, celebrated its 175th anniversary in 2024. With 175 years of material handling expertise and 70 years of plastics innovations, ORBIS helps world-class customers move their products faster, safer, and more cost-effectively with reusable totes, pallets, containers, dunnage, and racks. Using a proven approach, ORBIS experts analyze customers’ systems, design solutions, and execute reusable packaging programs to create a more sustainable supply chain for their business. ORBIS uses packaging life-cycle assessments to provide directional guidance on environmental impact data, helping customers make informed decisions on the benefits of reusable vs. single-use packaging to achieve longer-term cost savings while minimizing their overall environmental impact. As a steward of sustainability, ORBIS is committed to a better world for future generations. ORBIS is a part of Menasha Corporation, one of the oldest family-owned manufacturers in the United States. Headquartered in Oconomowoc, ORBIS has more than 3,300 employees and almost 50 locations throughout North America and Europe. Key Takeaways: Returnable packaging is a sustainable alternative to expendable packaging. It increases pack density, reduces waste, and drives cost savings. Achieving sustainability goals requires collaboration across the supply chain. Clear problem definition is essential for effective problem-solving. Continuous improvement is key in automotive manufacturing. Ergonomics and safety must be prioritized in packaging design. Change management plays a crucial role in implementing new packaging strategies. Using real-world examples helps demonstrate successful collaboration. Effective communication strengthens supplier relationships and team dynamics. A continuous improvement mindset can be cultivated through coaching. Common language within teams is essential for long-term success. Supplier relationships are crucial for problem-solving and innovation. Automation is reshaping the role of packaging in modern manufacturing. Hands-on manufacturing experience provides valuable learning opportunities. Embracing challenges fosters career growth and leadership development. Chapters: Introduction to Returnable Packaging Understanding the Scale of Impact Driving Continuous Improvement Personal Insights on Problem Solving Building a Common Language for Team Success Innovations in Automotive: Cost Savings and Sustainability Navigating Complex Systems in Manufacturing Embracing Challenges for Career Growth About the Guest: Kacie Freeberg is an expert in returnable packaging and supply chain efficiency, helping automotive manufacturers implement sustainable, cost-effective solutions. She brings extensive industry experience in collaboration, communication, and continuous improvement strategies that drive meaningful impact within organizations. Links & Resources: Learn more about Kacie Freeberg: LinkedIn Learn more about ORBIS Corporation: ORBIS Website Show Notes: brandonbartneck.com/buildingbetter/kaciefreeberg Connect with Building Better: Follow the podcast for more inspiring conversations: Apple Podcasts Spotify Google Podcasts…

Building Better with Brandon Bartneck

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#244 – Trevor Blondeel | Transforming Manufacturing Leadership 48:09

11 weeks之前48:09

48:09

In this episode of Building Better with Brandon Bartneck , Trevor Blondeel, founder of Manufacturing Greatness, joins the conversation to explore the evolving landscape of manufacturing leadership. Trevor brings over 25 years of experience in the manufacturing industry, sharing insights on bridging the gap between expectations and reality in leadership roles, fostering self-awareness, and driving continuous improvement. The discussion highlights the importance of transparency, curiosity, and core values in shaping a positive organizational culture. Trevor shares actionable strategies for connecting the top to the shop and emphasizes the power of emotional intelligence and feedback in developing engaged, accountable teams. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. Key Takeaways: Manufacturing leadership requires a shift in cultural perceptions. Engagement in manufacturing is lower than in other industries. Self-awareness is crucial for effective leadership. Feedback is essential for closing the showing up gap. Core values should translate into observable behaviors. Continuous improvement is a team effort, not just a process. Curiosity drives better communication and understanding. Simplifying complex systems can lead to better outcomes. Transparency in leadership fosters trust and connection. Clear communication is key to effective leadership. Chapters: The Evolution of Perception in Manufacturing Leadership Bridging the Expectation Gap in Leadership Understanding the Showing Up Gap Cultivating a Learning Organization The Complexity of Organizational Leadership The Human Element in Manufacturing Processes About the Guest: Trevor Blondeel is the founder of Manufacturing Greatness and a seasoned manufacturing leadership coach with over 25 years of industry experience. Through his speaking, coaching, and advisory services, Trevor helps manufacturers connect the top to the shop, driving engagement, productivity, and continuous improvement. He is certified with the Center for Executive Coaching, holds a Professional Coaching Certification with the ICF, and is a Genos Emotional Intelligence practitioner. Trevor is also an experienced public speaker and active member of the National Speakers Association. Links & Resources: Learn more about Trevor’s speaking services: trevorblondeel.com Explore coaching and advisory programs: manufacturinggreatness.com Listen to the Manufacturing Greatness podcast: Podcast Subscribe to Trevor’s newsletter: Sign Up Show Notes: brandonbartneck.com/buildingbetter/trevorblondeel Connect with Building Better: Follow the podcast for more inspiring conversations: Apple Podcasts Spotify Google Podcasts…

Building Better with Brandon Bartneck

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#243 – Tim Huntzinger | XOTO - Redefining Motorcycle Safety and Joy 46:22

12 weeks之前46:22

46:22

In this episode of Building Better with Brandon Bartneck , Tim Huntzinger, founder of California-based XOTO, shares his journey from designing in the aerospace and automotive industries to creating a revolutionary three-wheeled vehicle. With over 20 years of experience working for top companies like NASA, Boeing, Fisker, Rivian, GM, and Kittyhawk, Tim’s expertise informs his innovative approach to enhancing the joy of motorcycling while improving safety. Tim discusses how XOTO combines the joy of riding with advanced safety features, including a self-stabilizing three-wheel design that ensures stability, maneuverability, and fun. The conversation highlights the challenges of building a sustainable business model, the importance of human-centered design, and how XOTO’s rental program introduces the vehicle to new riders. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. Key Takeaways: Tim’s experience in aerospace and automotive informs XOTO's innovative design approach. XOTO’s self-stabilizing three-wheel system enhances safety and riding enjoyment. Motorcycling creates a unique sense of presence and connection to the environment. The vehicle is optimized for low-speed urban maneuverability and user-friendly operation. Human-centered design is central to XOTO’s mission. XOTO’s modular lithium-ion battery provides a 45-mile range, with an option to double it. Riders in California only need a standard driver’s license to ride XOTO. Using off-the-shelf parts simplifies manufacturing and repair processes. The rental program introduces the vehicle to new riders in tourist areas. The future of motorcycling lies in designs that prioritize safety, utility, and fun. Chapters: 00:00 Introduction to Tim Huntzinger and XOTO 05:05 The Joy of Motorcycling and Its Challenges 12:14 Designing a Safer Urban Vehicle 18:13 Technical Innovations in Vehicle Design 22:13 Building a Sustainable Business Model 27:03 Manufacturing and Assembly Strategies 32:55 The Importance of Human-Centered Design 43:05 Exploring Product Development Approaches 45:01 The Intersection of Design and Market Needs About the Guest: Tim Huntzinger is the founder of XOTO and an industrial designer with over 20 years of experience in the aerospace and automotive industries. He holds a Master’s degree in Industrial Design from the ArtCenter College of Design and a BFA in Industrial Design from Brigham Young University. Tim’s passion for transportation and safety led him to create XOTO, a company redefining the motorcycling experience with its innovative three-wheeled electric vehicles. Links & Resources: Learn more about XOTO: xotoinc.com Learn more about Tim Huntzinger: LinkedIn Profile Show Notes: brandonbartneck.com/buildingbetter/timhuntzinger Connect with Building Better: Follow the podcast for more inspiring conversations: Apple Podcasts Spotify Google Podcasts…

Building Better with Brandon Bartneck

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#242 – Felix Leach & Nick Molden | Why Mass and Distance Are the Most Important Variables for Sustainable Transportation 53:49

13 weeks之前53:49

53:49

In this episode of Building Better with Brandon Bartneck, Felix Leach, Associate Professor at the University of Oxford, and Nick Molden, CEO of Emissions Analytics, join the discussion on sustainable transportation. The conversation emphasizes the critical role of mass and distance in determining the environmental impact of transportation, highlighting these as the most important variables for sustainability. Felix and Nick also advocate for a radical reset in public policy and taxation systems to simplify and better align with environmental realities. They discuss the interconnectedness of the transportation ecosystem, the role of consumer choices, and actionable steps toward a more sustainable future. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. Key Takeaways: Mass and distance are the two most important variables in determining transportation sustainability. Simplicity on the far side of complexity is crucial for effective policies. Current vehicle taxation systems are overly complex and need a reset. Transportation policy must reflect true environmental costs. Consumer choices significantly influence environmental outcomes. Public engagement and education are vital for achieving change. Chapters: 00:00 Introduction to Critical Mass and Its Importance 05:29 Understanding Vehicle Mass and Environmental Impact 08:32 Navigating Complexity in Transportation Decisions 11:29 Proposed Solutions for Vehicle Taxation 14:31 The Role of Mass in Vehicle Technology Comparison 17:42 Resetting the Transportation Policy Framework 25:56 Rethinking Vehicle Taxation 32:52 Simplifying Consumer Choices 39:06 The Moral Debate on Driving 42:52 Defining System Boundaries 46:13 Closing Thoughts and Future Directions About the Guests: Felix Leach is an Associate Professor at the University of Oxford, specializing in emissions and efficiency in thermal propulsion systems. Felix is the author of Racing Toward Zero and co-author of Critical Mass, which advocates for a simplified understanding of vehicles’ environmental impact. Nick Molden is the CEO of Emissions Analytics, a company he founded in 2011 to assess the holistic environmental impact of vehicles. Nick co-authored Critical Mass and chairs multiple European standardization groups on vehicle emissions and air quality. He is also an Honorary Senior Research Fellow at Imperial College London. Links & Resources: Learn more about Felix Leach: University of Oxford Profile Learn more about Nick Molden: Emissions Analytics Critical Mass : SAE Book Details Critical Mass on Amazon: Amazon Link Connect with Building Better: Follow the podcast for more inspiring conversations: Apple Podcasts Spotify Google Podcasts…

Building Better with Brandon Bartneck

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#241 – Bridget Grewal & Kellen Mahoney | Sustainability in Automotive Packaging: Challenges, Innovations, and Collaboration 52:23

14 weeks之前52:23

52:23

In this episode of Building Better with Brandon Bartneck, we explore the multifaceted nature of sustainability in the automotive industry with two guests: Bridget Grewal, Director of Packaging Continuous Improvement at Magna International, and Kellen Mahoney, Director at the Suppliers Partnership for the Environment (SP). The discussion highlights the critical role of packaging in sustainability, emphasizing challenges in recyclability, the importance of returnable packaging, and how automation shapes packaging requirements. Bridget and Kellen underscore the need for collaboration across the supply chain and the role of education and awareness in advancing sustainable practices. This episode is essential for anyone interested in innovation and sustainability in the automotive sector. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, this show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and the lessons we can learn from their experiences. If you care about making an impact, this show might be for you. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, impact, leadership, and more. Brandon also serves as General Manager at Edison Manufacturing and Engineering, which specializes in low-volume contract manufacturing for complex mobility and energy products, and supports growth and operations at PJ Wallbank Springs, a leader in spring solutions for critical applications. Key Takeaways: Packaging is a significant factor in sustainability beyond vehicle emissions. Education and awareness are foundational to implementing sustainable practices. Returnable packaging reduces waste and enhances sustainability. Collaboration across the supply chain is crucial for sustainability goals. Innovative packaging designs improve recyclability and minimize environmental impact. Automation reshapes packaging design considerations. Continuous improvement is vital for addressing sustainability challenges. Chapters: 00:00 Introduction to Sustainability in Transportation 05:52 Defining Sustainability in the Automotive Industry 08:43 The Role of Packaging in Sustainability 11:53 Historical Context of Sustainable Practices 14:45 Decision-Making in Sustainable Packaging 17:24 Complexities of Sustainable Packaging Design 20:32 Challenges in Achieving 100% Returnable Packaging 23:45 Overseas Packaging Challenges 27:28 Innovative Container Pooling Systems 33:01 Complexities of Supply Chain Collaboration 43:26 Sustainability in Packaging Design 46:39 The Future of Automation in Packaging 49:41 The Broader Scope of Sustainability 50:42 Key Lessons in Sustainable Practices 51:39 The Importance of Packaging in Sustainability About the Guests: Bridget Grewal is the Director of Packaging Continuous Improvement at Magna International. Since 2013, she has supported 140 North American plants with packaging improvements and led global strategies for 350 plants worldwide. A recognized leader in packaging sustainability, Bridget also leads industry teams focused on sustainable packaging and returnable assets. Kellen Mahoney is the Director at the Suppliers Partnership for the Environment (SP), where he collaborates with automakers and suppliers to advance environmental sustainability initiatives. Kellen is actively involved in defining best practices for carbon neutrality, sustainable materials, and EV battery recycling, making him a key voice in the industry. Links : Suppliers Partnership for the Environment Sustainable Packaging Guidelines Plastic Packaging Circularity Study Learn more about Magna International: Magna Website Connect with Brandon Bartneck: LinkedIn Edison Manufacturing Exchange: https://brandonbartneck.substack.com/publish/home\…

Building Better with Brandon Bartneck

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#240 – 2024 Year in Review 26:04

15 weeks之前26:04