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How To Humanise Your Brand With Tone Of Voice—Judith Rafferty

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Manage episode 292281149 series 2792454
内容由Tony Gibbs提供。所有播客内容(包括剧集、图形和播客描述)均由 Tony Gibbs 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This time on BEB:
I'm joined by copywriter Judith Rafferty from Fruition Ventures. Judith has dropped by to help us shed some light on Tone Of Voice (ToV), so we’re better equipped to create great content. Here were my three favourite talking points:

  • Should we emphasise our quirks? > (4:12)
  • Is it tougher to get content ‘right’ nowadays? > (6:21)
  • Figuring out your ToV—a starting point > (23:06)

Judith's background:
Judith Rafferty is a commercially astute Copywriter who produces value rich income generating copy that connects using words that woo. Her mission is to help save bogged down business owners from getting headaches over content creation when they should be shining their unique brilliance on the world.

Show notes:
N/A
Where to find Lincoln & Perrin:
The Fruition Ventures website
Judith on LinkedIn
Judith on Instagram

Where to find Tony:
Find your focus with Creative Business Coaching
Stand out with Branding
Learn about branding with The Brand Digest
Tony on Twitter
Tony on LinkedIn

  continue reading

21集单集

Artwork
icon分享
 
Manage episode 292281149 series 2792454
内容由Tony Gibbs提供。所有播客内容(包括剧集、图形和播客描述)均由 Tony Gibbs 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This time on BEB:
I'm joined by copywriter Judith Rafferty from Fruition Ventures. Judith has dropped by to help us shed some light on Tone Of Voice (ToV), so we’re better equipped to create great content. Here were my three favourite talking points:

  • Should we emphasise our quirks? > (4:12)
  • Is it tougher to get content ‘right’ nowadays? > (6:21)
  • Figuring out your ToV—a starting point > (23:06)

Judith's background:
Judith Rafferty is a commercially astute Copywriter who produces value rich income generating copy that connects using words that woo. Her mission is to help save bogged down business owners from getting headaches over content creation when they should be shining their unique brilliance on the world.

Show notes:
N/A
Where to find Lincoln & Perrin:
The Fruition Ventures website
Judith on LinkedIn
Judith on Instagram

Where to find Tony:
Find your focus with Creative Business Coaching
Stand out with Branding
Learn about branding with The Brand Digest
Tony on Twitter
Tony on LinkedIn

  continue reading

21集单集

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