Beyond desks and wifi: The community-centric approach of x+why co-working with Community Manager Loux Rutherford

#Business #Marketing #Clare Sutcliffe

43:08

"But it makes a lot of sense especially when you think about how traditional healers and shamans have worked, they haven't felt that separation from nature like Western medics do. And so to rely on the knowledge of other species actually makes a lot of sense. It's probably a lot more than we know at the moment." - Jaap de Roode Jaap de Roode is a biology professor at Emory University, and he is the author of an astonishing new book called Doctors by Nature How Ants, Apes, and Other Animals Heal Themselves . I say astonishing because I had no idea about so much of what he explores in his book. It never occured to me to consider that other species use medicine and have been healing themselves forever. Jaap tells stories of animals across nature, from bumblebees to chimpanzees, how they use plants and natural substances to treat infections, to ward off parasites, to self-medicate. There's so much that we have learned from them, and there's so much more that we still can.…

Bunch - The art of community-driven growth »
Beyond desks and wifi: The community-centric approach of x+why co-working with Community Manager Loux Rutherford

大约1年之前 22:37

MP3•单集首页

Their approach to building community in the physical co-working spaces, including hosting events, facilitating connections between members, and tracking "meaningful interactions" to nurture relationships.
The challenges of measuring the value of serendipitous interactions and organic community growth in a physical space.
The role of X+ Why in amplifying their members' work through content, campaigns, and partnerships.
Loux's perspective on other inspiring brand communities, such as the B Corp movement, and advice for community builders.

This is the last episode in this series of Bunch - we hope you've enjoyed it!

16集单集

Beyond desks and wifi: The community-centric approach of x+why co-working with Community Manager Loux Rutherford

Bunch - The art of community-driven growth

published 大约1年之前

MP3•单集首页

Their approach to building community in the physical co-working spaces, including hosting events, facilitating connections between members, and tracking "meaningful interactions" to nurture relationships.
The challenges of measuring the value of serendipitous interactions and organic community growth in a physical space.
The role of X+ Why in amplifying their members' work through content, campaigns, and partnerships.
Loux's perspective on other inspiring brand communities, such as the B Corp movement, and advice for community builders.

This is the last episode in this series of Bunch - we hope you've enjoyed it!

16集单集

#Business #Marketing #Clare Sutcliffe

Alla avsnitt

1
Beyond desks and wifi: The community-centric approach of x+why co-working with Community Manager Loux Rutherford 22:37

18 weeks之前22:37

22:37

This week I speak to Loux Rutherford, Community Manager at x+why , a new type of co-working space focused on supporting purpose-driven organizations and using business as a force for good. We talk about: Their approach to building community in the physical co-working spaces, including hosting events, facilitating connections between members, and tracking "meaningful interactions" to nurture relationships. The challenges of measuring the value of serendipitous interactions and organic community growth in a physical space. The role of X+ Why in amplifying their members' work through content, campaigns, and partnerships. Loux's perspective on other inspiring brand communities, such as the B Corp movement, and advice for community builders. This is the last episode in this series of Bunch - we hope you've enjoyed it!…

1
Finimise: How I manage a 1 million strong investment education community with Michelle Sims 30:38

21 weeks之前30:38

30:38

This week Clare chats to Michelle Sims Community Manager, Finimize' s global community lead, about building a thriving community to support the company's mission of making financial information accessible. We talk about how: Finimize started as a newsletter and expanded to a mobile app and events, with the community playing a crucial role in teaching and learning. The pandemic led to a shift to virtual events, further growing the ambassador program. Retaining ambassadors through status, education, and belonging is key. Adapting strategies based on feedback to build a successful community.…

1
Waze: The original crowdsourced roadmap community stays true to it’s roots with Community Manager Adrian Singer 32:25

22 weeks之前32:25

32:25

This week Clare chats to Adrian Singer Community Manager at Waze (at the time of recording - Adrian has since left Waze and relocated from tel Aviv to London). We talk about how a community can achieve a goal collectively and the joy of indulging in a niche interest like mapping your local area. Adrian managed a global community who created a huge amount of value for Waze and then Google when it was acquired - with out the community the product wouldn't exist. That is what I call community at the core!…

1
Salesforce: Trailblazing the way in community-product collaboration 31:02

26 weeks之前31:02

31:02

This week Clare talks to Christie Fidura Director Global Developer Programmes at Saleforce - thats right probably the most famous Software community ever built! Christie takes us through personas within the community, their focus on collaboration and customer enablement. Check out Trailblazers and say hi to Christie on Linkedin .…

1
Substack: Storytelling is the ultimate community-building tool with Managing Editor, Hannah Ray 32:50

35 weeks之前32:50

32:50

This week, I had the pleasure of speaking to Hannah Ray , a seasoned community builder with an impressive background at The Guardian, Instagram, and Vogue. Currently the Managing Editor at Substack (a tool for publishing newsletters and podcasts), Hannah shared her passion for storytelling and its pivotal role in fostering communities for independent creators. Our conversation delved into how bigger brands can learn valuable lessons from these independent communities by embedding storytelling into their community and brand building.…

1
Ambitious start-up marketers find their tribe at UP Club an ecosystem with community at it's heart - with Lottie Unwin Founder of UP World and Brand Hackers 34:19

37 weeks之前34:19

34:19

Clare talks to Lottie Unwin, founder and CEO of UP World and BrandHackers. We talk all about how and why she set up a community of start-up marketers and the business ecosystem that she's built around it. We chat about how community is the ultimate long game and how they deal with any concerns over revealing information with a professional community you share with competitors. Check out UP World at https://up-world.co/ and find Lottie on Linkedin…

1
Community as a moat: EdTech unicorn Multiverse builds a 15,000 strong community of apprentices 21:37

44 weeks之前21:37

21:37

This week Clare talks to Naaman Brown , community manger at Multiverse an edtech unicorn founded by Euan Blair that up-skills people through apprenticeships. Naaman takes us through the way Multiverse views community as a moat, how it works and how they measure their success.

1
Collective-ownership: the key to long-term loyalty. With Taavi Kotka CEO of Koos.io 22:20

1 year之前22:20

22:20

This week Clare chats to colleague and friend Taavi Kotka about collective-ownership models, the software Koos.io has created to make the process of generating ownership contracts quick, easy and risk free. Plus, why collective-ownership is the key to long-term loyalty and sustainable community-led growth strategy. This episode of Bunch is sponsored by KOOS.io . Brands that focus on engaging stakeholders generate a self-sustaining cycle of growth and loyalty. KOOS is a community reward and motivation tool to fuel community-led growth through virtual shares that grow inline with the company's performance. Check them out!…

1
Diversifying the dance floor with Beatport's Chief Community Officer, Sofia Ilyas 30:49

1 year之前30:49

30:49

This week, Clare talks to Sofia Ilyas Chief Community Officer at Beatport about her work bringing diversity to the world of dance music through the Beatport community . We talk about: How big companies can support community focussed organisations who are often exhausted to amplify their work. How interesting it is that a community of people so often in a the same physical space don't have a close community. How diversity in dance music is important for all aspects of the ecosystem from DJS, record labels, listeners and producers. Sponsor This episode of Bunch is sponsored by KOOS.io . Brands that focus on engaging stakeholders generate a self-sustaining cycle of growth and loyalty. KOOS is a community reward and motivation tool to fuel community-led growth through virtual shares that grow inline with the company's performance. Check them out!…

1
Super Hi nails peer support community for up-skilling designers and developers - With Max Pete Head of Community at Super Hi 23:38

1 year之前23:38

23:38

This week Clare chats to Max Pete , Head of Community at online code and design school Super Hi . They talk about finding and leveraging the most active members of your community to the benefit of the rest of your members, the dreaded platform switch and how with a little though you can surprise and delight your members too. This episode of Bunch is sponsored by KOOS.io . Brands that focus on engaging stakeholders generate a self-sustaining cycle of growth and loyalty. KOOS is a community reward and motivation tool to fuel community-led growth through virtual shares that grow inline with the company's performance. Check them out!…

1
A successful supplier community makes for successful customers - Ewa Magiera - Head of Community at freelance platform Yuno Juno 31:35

1 year之前31:35

31:35

This week on Bunch Podcast Clare chats to Ewa Magiera head of Community at freelance marketplace platform Yuno Juno. We talked about: How during tough economic times your community can be what sets you apart from your competitors as you strive to help your community succeed on your platform. Driving feature adoption , gathering feedback and how building with your community drives product innovation. Top three qualities to look for in a community manager if you’re thinking if hiring for this wide and varied role. This episode of Bunch is sponsored by KOOS.io . Brands that focus on engaging stakeholders generate a self-sustaining cycle of growth and loyalty. KOOS is a community reward and motivation tool to fuel community-led growth through virtual shares that grow inline with the company's performance. Check them out!…

1
Community-first telecoms - how giffgaff built a successful mobile phone company by putting their customers in control. Roxy Baciu Head of community at giffgaff 32:26

1 year之前32:26

32:26

This week Clare talks to Roxy Baciu Head of Commmunity at mobile telecoms company giffgaff who took the boldest possible approach to building their company by putting their customers in charge. Roxy tells us about how to channel the energy of your biggest critics, channeling your community values, leveraging your superfans and the vital importance of listening to your community members. This episode of Bunch is sponsored by KOOS.io . Brands that focus on engaging stakeholders generate a self-sustaining cycle of growth and loyalty. KOOS is a community reward and motivation tool to fuel community-led growth through virtual shares that grow inline with the company's performance. Check them out!…

1
Investing in Companies with community at their core - Sarah Drinkwater Founder at Common Magic 31:25

1 year之前31:25

31:25

Clare talks to Sarah Drinkwater, founder and solo GP at Common Magic , a fund raised to invest in companies with communities at their core. Sarah shares how Founders can benefit from building community around their business at every stage from conception to scale, how a community can best serve companies with a tech product and some useful history of communities through the ages. This episode of Bunch is sponsored by KOOS.io . Brands that focus on engaging stakeholders generate a self-sustaining cycle of growth and loyalty. KOOS is a community reward and motivation tool to fuel community-led growth through virtual shares that grow inline with the company's performance. Check them out!…

1
Building a global community of super fans with Ben Lang - Head of Community @ Notion 20:17

1 year之前20:17

20:17

Clare chats to Ben Lang Head of Community Notion - a productivity app that have super-fans all over the word. Clare and Ben talk about how to channel the energy and enthusiasm of product-fans to create even more value for your business and how being creative with your community will help you stand out from the crowd. This episode of Bunch is sponsored by KOOS.io . Brands that focus on engaging stakeholders generate a self-sustaining cycle of growth and loyalty. KOOS is a community reward and motivation tool to fuel community-led growth through virtual shares that grow inline with the company's performance. Check them out!…

1
Creating an army of volunteers changing the way the world views waste with Saasha Celestial-One - Olio Co-founder and COO 28:26

1 year之前28:26