CMOs: How to Utilize AI for Competitive Marketing

C-Suite Sales & Marketing Perspectives

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Elizabeth MeLampy: Forget the Camel 39:33

18天之前39:33

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39:33

"The basic premise of the event is that hunters hunt rattlesnakes from the surrounding environment all across West Texas, and bring them into the roundup for the weekend. And during the roundup, these snakes are kept in a pit and then, one by one, beheaded and skinned in front of in front of audiences." - Elizabeth MeLampy Elizabeth MeLampy is a lawyer dedicated to animal rights and protection, and her passion for this work shines through in her latest book, Forget the Camel, the Madcap World of Animal Festivals and What They Say About Being Human . To research the book, Elizabeth traveled across the country, immersing herself in a wide range of animal festivals — from the Iditarod dog sled race to the rattlesnake roundup in Sweetwater, Texas. Elizabeth examines these festivals as revealing microcosms of our broader relationship with animals. Whether it's rattlesnake hunts, frog-jumping contests, ostrich races, or groundhog celebrations, these events reflect the ways humans use animals to express cultural identity, community pride, and historical traditions. Yet beneath the pageantry and excitement lies a deeper question: Is our fascination with these spectacles worth the toll it takes on the animals involved? With compassion and insight, Elizabeth invites readers to consider whether there’s a more ethical and empathetic way to honor our stories — one that respects both animals and the traditions they inspire. Please listen, share and read, Forget the Camel. It will be released on April 8th, 2025. https://apollopublishers.com/index.php/forget-the-camel/…

大约1年之前 32:38

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💡 Angela Hill, Partner and Chief Marketing Officer at Chief Outsiders, shares insights on using AI to enhance traditional marketing. She emphasizes the importance of foundational strategies, such as defining your unique selling proposition, before implementing AI tools like chatbots. She also highlights real-world success stories, showing how AI can significantly improve conversions and enrich the customer journey.💡

"AI is a tool. It can be a very powerful, beneficial tool. It should be used thoughtfully, strategically, and carefully. As long as we have the right policies in place, we can leverage it to be infinitely more effective in our marketing and sales efforts." - Angela Hill

Angela explores the role of AI as a collaborative partner in marketing, rather than a replacement for human strategy. She underscores the value of understanding consumer behavior and user experience, explaining how AI can monitor trends and optimize engagement. By integrating AI effectively, businesses can not only streamline their marketing efforts but also foster deeper connections with their audience.

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