Ep. 521: Peter Barsoom

Cannabis Economy

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Peter Barsoom begins by sharing with us his thoughts about why CBD is so popular, one of the reasons being that people are interested in cannabis as long as it doesn't get them high. This insight is one of the main influences for Barsoom's business philosophy: that it's not about getting high; it's about feeling a particular way. Barsoom discusses the science behind his company's sleep aides as well as the ideal future he envisions for the cannabis industry: "One of the things I think that's going to emerge is, why do I have to walk into a dispensary to buy cannabis? Why can't I order it online? What's the difference between cannabis and alcohol? It's regulated for people who are 21 and older. As a consumer, consumers are going to start asking that question." Barsoom also talks about the value chain in food production, the industry's desperate need for federal legalization, and more.

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