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MLF 定价敏感区间 ZONE OF PRICING INDIFFERENCE
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Manage episode 160831614 series 34441
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Keyword:
zone of pricing indifference (Marketing Pricing),
indifference curve (Economics)
主要内容：
1. 定价敏感区间 vs. 无差异曲线；
2. 国有企业利益驱动的道德风险和两难困境；
3. 资本型激励机制与收入型激励机制；
4. 国有企业提高运营效率的关键在哪里？
Page 180-181
In the past, determining the boundaries of these zones has been difficult, expensive, and time-consuming. Traditional price sensitivity research for a product category could cost up to $250,000 to complete. Few companies conducted such research. In addition, only a few sectors, such as airlines and other reservation-based industries, offer enough price variability to create a statistically significant demand curve that can be subjected to historical regression analysis. Market behavior defines the extremes of a product’s price range, but the fear of losing sales has prevented most companies from actively testing the upper bounds. Some new pricing technologies, which we will discuss later, can measure customer tolerance for different price levels, allowing more precision in keeping near the top ofn indifference zone.
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新浪微博: @AZ1J
个人微信号: checonomics
公众微信号: checonomicsdotcom
英文原文请参考 www.checonomics.com
荔枝FM46060 www.lizhi.fm
RSS订阅: http://www.lizhi.fm/rss/46060.xml
感谢收听,期待你对本期节目的评论留言哦～
…
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zone of pricing indifference (Marketing Pricing),
indifference curve (Economics)
主要内容：
1. 定价敏感区间 vs. 无差异曲线；
2. 国有企业利益驱动的道德风险和两难困境；
3. 资本型激励机制与收入型激励机制；
4. 国有企业提高运营效率的关键在哪里？
Page 180-181
In the past, determining the boundaries of these zones has been difficult, expensive, and time-consuming. Traditional price sensitivity research for a product category could cost up to $250,000 to complete. Few companies conducted such research. In addition, only a few sectors, such as airlines and other reservation-based industries, offer enough price variability to create a statistically significant demand curve that can be subjected to historical regression analysis. Market behavior defines the extremes of a product’s price range, but the fear of losing sales has prevented most companies from actively testing the upper bounds. Some new pricing technologies, which we will discuss later, can measure customer tolerance for different price levels, allowing more precision in keeping near the top ofn indifference zone.
Q群：100六2六4八3
新浪微博: @AZ1J
个人微信号: checonomics
公众微信号: checonomicsdotcom
英文原文请参考 www.checonomics.com
荔枝FM46060 www.lizhi.fm
RSS订阅: http://www.lizhi.fm/rss/46060.xml
感谢收听,期待你对本期节目的评论留言哦～
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