074- How to brand Christmas to get people to join your church

Church Brand Guide Podcast | Logo, Website, Video, and Design

In this episode, we are talking about Christmas. How do we give people the Christmas experience to make them stay and become part of our church?

SHOW NOTES

Imagine Christmas as a tradition in your church, where people in your church and the community look forward to the Christmas season every year. Achieving this can happen with the mindset of a strategic marketing framework.

• Identifying Christmas problems in the community and providing solutions to a significant problem is an excellent key to getting more members on Christmas seasons.
• Many churches make the mistake of having a Christmas service for themselves. However, Christmas is when everyone in the culture is made aware of God, and your church needs to leverage this awareness to invite new people to come to your Christmas service.
• Let's talk about some of the problems people in our community encounter in the Christmas season,

1. People lack hope

If you think about it, hope is something people lack during this season. People take a toll after the first three quarters of the year without achieving their goals. What if, as a church, we build a brand around the idea of hope, and the goal is to make people stronger when they walk into our church for the Christmas season.

2. Providing a time out

In my many years as a guild and an adult, I've diagnosed the Christmas season to be the busiest time of people's life. If, as a church, we could give people the timeout feeling, where people have a moment with their family and loved ones and be glad they did,

PS>

I have a strategic playbook on how you can plan a Christmas event. I mapped out all the weekly strategies starting from October to December with all plans and promotions. Listen to the podcast episode 74.

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