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Ep 111: David Skena is the Chief Marketing Officer for Krispy Kreme
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What sets Krispy Kreme apart from other indulgent food brands? It’s not just their delicious doughnuts. It’s their focus on creating memorable, shareable moments that bring people together. We are joined by David Skena, Krispy Kreme’s Chief Marketing Officer (CMO), to walk us through the legacy of this beloved brand and the innovative methods that have helped them expand globally to bring fresh, delicious doughnuts to an international audience. In our conversation, David sheds light on Krispy Kreme’s innovative digital marketing strategies, with a breakdown of how they are leveraging social media and limited-time-only promotions to drive customer engagement and build awareness. We also cover Krispy Kreme’s exciting new partnership with McDonald’s before discussing the opportunities it represents and the media options it’s opened up for the brand. Tuning in, you’ll hear about David’s passion for ROI marketing, why it’s clear when social media marketing delivers, and why Krispy Kreme is investing more and more into SEO every year. To find out how Krispy Kreme continues to delight customers and adapt to market trends, don’t miss this episode!
Key Points From This Episode:
- A fun fact about David: a surprising background as a computer programmer.
- Key characteristics of the Krispy Kreme brand and what sets it apart.
- Why providing a consistent, high-quality product is essential.
- Krispy Kreme’s dedication to quality by “delivering fresh daily” across all access points.
- How the brand has increased access with an expansive footprint in the US and globally.
- An exciting new partnership with McDonald’s and the opportunities it presents.
- David’s innovative approach to social media marketing for Krispy Kreme.
- The value of ROI marketing: how David measures sales when using social media marketing.
- Insight into Krispy Kreme’s reciprocal relationship with its franchisees.
- Top tech achievement: instituting their own e-commerce channel with a fulfillment partner.
- The key role that SEO, SEM, and consumer reviews play in their digital strategy.
- David’s unpopular marketing opinion and what he loves about the marketing industry.
- His impressive career journey from Kraft Foods to Pepsi Co. and what he learned.
Links Mentioned in Today’s Episode:
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