Auren Hoffman: Big Data,The Martech Stack, & Vendor Management - Surviving the Revolution

CMO Confidential

A CMO Confidential interview with Auren Hoffman, the CEO of Safegraph and former Co-Founder & CEO of LiveRamp. Auren provides a deep look at data as people, places, companies and products crossed with time and price, shares his thinking on why marketing data is still in its infancy and usually less good than other data, and details why machine learning stacked on top of "mostly true data" will create exponential errors as machine learning scales. Key topics include why vendor management is one of the most important skills for the future, why "almost every company has way more people than they need," and how AI will transform marketing in the near future. Listen in to hear why he believes most companies should fire their procurement departments. Learn more about your ad choices. Visit megaphone.fm/adchoices

A CMO Confidential interview with Auren Hoffman, the CEO of Safegraph and former Co-Founder & CEO of LiveRamp. Auren provides a deep look at data as people, places, companies and products crossed with time and price, shares his thinking on why marketing data is still in its infancy and usually less good than other data, and details why machine learning stacked on top of "mostly true data" will create exponential errors as machine learning scales. Key topics include why vendor management is one of the most important skills for the future, why "almost every company has way more people than they need," and how AI will transform marketing in the near future. Listen in to hear why he believes most companies should fire their procurement departments.

Explore the transformative role of AI in marketing with CMO Confidential, hosted by five-time CMO Mike Linton. In this episode, delve into the insights of guest Oren Hoffman, CEO of SafeGraph and a seasoned data expert. Key topics include the evolution of big data, managing the martech stack, and effective vendor management. Tune in to hear Oren's expert take on AI and its game-changing impact on marketing strategies. Discover how AI can streamline content creation, improve ad targeting, and enhance overall marketing efficiency. Learn the importance of verifying data accuracy and managing marketing vendors strategically. This episode is packed with valuable insights for marketers and business leaders navigating the rapidly changing marketing landscape. Don't miss your chance to harness the power of AI in your marketing efforts. Subscribe to the CMO Confidential Newsletter for exclusive content and insights from top industry leaders. Stay informed, stay ahead.

CHAPTERS:

00:00 - Intro

00:41 - Guest Introduction

01:22 - Understanding Data

03:54 - Data Thinking Strategies

08:53 - AI Overview and Best Practices

11:51 - SafeGraph Data Utilization

14:12 - Vendor Management Strategies

17:08 - Effective Marketing Stack Components

21:46 - Hire vs Rent Decision

24:05 - Final Thoughts

25:58 - Final Question Answered

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