Pato Spagnoletto: A Content Streamer's View Of Media & The Marketplace CMO Confidential podcast

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Business Careers Marketing Mike Linton // Jeff Culliton Mike Linton // I Hear Everything Podcast Network CMO Cmo Confidental Chief Marketing Officers

内容由Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network提供。所有播客内容（包括剧集、图形和播客描述）均由 Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

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Pato Spagnoletto: A Content Streamer's View of Media & The Marketplace

12M ago 34:46

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内容由Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network提供。所有播客内容（包括剧集、图形和播客描述）均由 Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

A CMO Confidential with Patrizio "Pato" Spagnoletto, the Global Chief Marketing Officer of Streaming at Warner Brothers Discovery and former head of Marketing at Hulu. Pato discusses changes in content, distribution, and monetization, the need to balance new and traditional models, and the shift from "subscribers at any cost" to profitability. Key topics include the power of direct-to-consumer data and "mood states," consumer desire for simplified streaming offerings, the power of the brand, and why streaming marketing is also "sales." Listen to hear the story of the move to "Max". Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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85集单集

#Business #Careers #Marketing #Mike Linton // Jeff Culliton #Mike Linton // I Hear Everything Podcast Network #CMO #Cmo Confidental #Chief Marketing Officers

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Pato Spagnoletto: A Content Streamer's View of Media & The Marketplace

CMO Confidential

published 12M ago

分享

MP3•单集首页

内容由Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network提供。所有播客内容（包括剧集、图形和播客描述）均由 Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

A CMO Confidential with Patrizio "Pato" Spagnoletto, the Global Chief Marketing Officer of Streaming at Warner Brothers Discovery and former head of Marketing at Hulu. Pato discusses changes in content, distribution, and monetization, the need to balance new and traditional models, and the shift from "subscribers at any cost" to profitability. Key topics include the power of direct-to-consumer data and "mood states," consumer desire for simplified streaming offerings, the power of the brand, and why streaming marketing is also "sales." Listen to hear the story of the move to "Max". Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

… continue reading

85集单集

#Business #Careers #Marketing #Mike Linton // Jeff Culliton #Mike Linton // I Hear Everything Podcast Network #CMO #Cmo Confidental #Chief Marketing Officers

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