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Sean Peters: A Report From the Media Front Lines of Publicis Media
Manage episode 406055061 series 3473432
A CMO Confidential Interview with Sean Peters, the Chief Strategy Officer of Publicis Media, CEO of Publicis Collective and former Chief Operating Officer of Zenith. Sean discusses the pressure on media agencies to drive outcomes, how to be a true "business partner," and the risks of measuring what can be measured versus what should be measured.
Key topics include: the importance of creating a true "high-value data set" which includes media, creative, sales, and product; how marketers can fully understand what they get from media; and his belief that AI is likely going to make things worse if data inputs are flawed. Tune in to hear how his career has benefitted from "following leaders versus titles."
00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers
00:39 Introducing Sean Peters: A Veteran in the Media Business
01:34 Navigating the Dynamic Media Marketplace: Insights from Sean Peters
04:26 The Evolution of Media Measurement and Analytics
13:46 Addressing Brand Safety and the Impact of Cookie Deprecation
18:52 Strategic Advice for Marketers: Integrating Data and Media
23:17 Career Insights and Final Thoughts from Sean Peters
26:07 Wrapping Up with Practical Advice and a Look Ahead
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
85集单集
Manage episode 406055061 series 3473432
A CMO Confidential Interview with Sean Peters, the Chief Strategy Officer of Publicis Media, CEO of Publicis Collective and former Chief Operating Officer of Zenith. Sean discusses the pressure on media agencies to drive outcomes, how to be a true "business partner," and the risks of measuring what can be measured versus what should be measured.
Key topics include: the importance of creating a true "high-value data set" which includes media, creative, sales, and product; how marketers can fully understand what they get from media; and his belief that AI is likely going to make things worse if data inputs are flawed. Tune in to hear how his career has benefitted from "following leaders versus titles."
00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers
00:39 Introducing Sean Peters: A Veteran in the Media Business
01:34 Navigating the Dynamic Media Marketplace: Insights from Sean Peters
04:26 The Evolution of Media Measurement and Analytics
13:46 Addressing Brand Safety and the Impact of Cookie Deprecation
18:52 Strategic Advice for Marketers: Integrating Data and Media
23:17 Career Insights and Final Thoughts from Sean Peters
26:07 Wrapping Up with Practical Advice and a Look Ahead
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
85集单集
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